Competitive Landscape
Haribo Lakrids A/S Leverages Brand Strength to Maintain Its Lead
Sugar confectionery in Denmark remains moderately concentrated, with Haribo Lakrids A/S set to hold a strong share of 23% in 2026, well ahead of the next largest company, Candyking Denmark A/S, which is projected to hold 11%. The rest of the competitive landscape is fragmented, with only Cloetta Danmark ApS (7%), DK-Konfekture K/S (6%), and Carletti A/S (5%) surpassing 5%, while a broad array of companies capture less than 5% each.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Denmark?
- Which are the leading brands in Sugar Confectionery in Denmark?
- How are products distributed in Sugar Confectionery in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Denmark - Category analysis
Key Data Insights
Sugar Confectionery Summary
Gummies and Jellies Drive Steady Value Performance
Läkerol Drives Flavour Innovation as Consumers Seek Sensory Experiences
Retailers to Expand Pick-And-Mix Assortments to Capture Impulse Demand
Gummies and Jellies to Sustain Leadership as Liquorice Drives Innovation
Manufacturers to Leverage Multisensory Experiences to Sustain Engagement
Haribo Lakrids A/S Leverages Brand Strength to Maintain Its Lead
Discounters Boost Impulse Sales through Value and Convenience
E-Commerce Platforms Expand Reach with Quick-Commerce Platforms in Urban Areas
Läkerol Accelerates Flavour Experimentation to Maintain Consumer Engagement
Snacks in Denmark - Industry Overview
2026 Developments
Key Data Insights
Mondelez Danmark Aps Preserves Accessibility by Resizing Packs as Cocoa Costs Rise
Cloetta Danmark Aps Stimulates Trial with Bold Flavour Experimentation and Sensory Twists
Brand Collaborations and Flavour Innovation to Drive Consumer Trial and Loyalty
Retailers to Expand Private Label and Online Offerings to Capture Value-Focused Shoppers
Coop Danmark A/S and Kims A/S Defend Leadership through Broad Reach and Value Focus
Discounters Capture Value-Focused Shoppers as Supermarkets Defend Lead
Retail E-Commerce Grows but Offline Stores Remain Dominant
Cloetta Danmark Aps Shapes Demand with Bold Flavours and Sensory Experiences
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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