Despite the innovation in sugar confectionery, keeping growth in retail volume and value sales positive throughout the forecast period, growth will definitely slow down from the pandemic-time figures. Danes will cut back on their sugar intake and invest in healthier snacks for both health and lifestyle reasons, prioritising sugar confectionery as an indulgent treat.
Greater individualisation as a trend in sugar confectionery will intensify over the forecast period in Denmark, and companies are likely to introduce products that reflect that trend. This will also strengthen sales of pick and mix.
As consumers focus once again on eating more healthily in the forecast period, companies in sugar confectionery in Denmark are likely to launch more products with natural ingredients, such as fruit extracts and stevia and, at the same time, reduce the sugar content. This has already been seen in launches such as Malaco with real fruit extract and 30% less sugar.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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