With the end of the COVID-19 crisis, the removal of restrictions connected with it and the easing of people’s concerns about getting sick, there is a big opportunity for the pick and mix category to recover and grow. Looking at the love for this kind of snacking in the countries neighbouring Denmark and the investments made by major Nordic brands in marketing specifically for it, there is considerable likelihood that Danish consumers will gain more interest in pick and mix.
There has been a slowdown in volume sales of organic products due to the marked increase in prices caused by the high rate of inflation and shortages of raw materials. Even though the health and wellness trend is strong amongst Danish consumers, price pressures are making them search for less expensive options.
As health consciousness becomes a priority for consumers, sugar confectionery companies in Denmark are expected to launch products with natural ingredients and less sugar. The largest category in this market is pastilles, gummies, jellies, and chews, which will benefit from the launch of healthier and natural products with reduced sugar.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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