Sugar confectionery is likely to see a decline in current value and retail volume terms in 2021, as consumers return to their usual dietary habits post lockdown, meaning they will be snacking less. Sugar confectionery benefited from the pandemic, as the lockdown led many consumers to snack more out of boredom and as a means to manage stress through comfort eating.
Rising concerns about hygiene issues with pick and mix have been emphasised since the beginning of the pandemic. The key retail distributors stopped offering pick and mix throughout their outlets due to the risk of contamination that the nature of pick and mix poses.
Haribo Lakrids will continue to lead sugar confectionery in 2021. Meanwhile, DK-Konfekture K/S, leader in lollipops, stopped the production of its iconic Dumle lollipop because the machine with which the lollipop is produced needs to be operated manually and production is no longer cost-effective.
Over the forecast period, sugar confectionery is anticipated to continue performing positively in terms of current value sales. However, growth rates are expected to continue to decline in 2022, as consumers return to their usual dietary habits post lockdown, meaning they will be snacking less.
Increasing cross-border trade of sugar confectionery has been concerning politicians. Despite the fact that the 2018 tax increase on sugar confectionery was cancelled, Danes are anticipated to continue visiting budget German border shops to purchase confectionery over the forecast period.
Sales of organic sugar confectionery are currently small in volume terms, but this product area has strong growth potential. Supermarkets and hypermarkets are dominated by premium organic private label lines such as Levevis and Anglamark, whilst web shops sell a number of small organic brands.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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