It is expected that grocery retailers in Kenya will grow to expand their reach and combat the competition. As consumers prefer to shop close to home, modern grocery retailers are expected to move into more neighbourhoods, reach more consumers, and compete with small local grocers by targeting lower-income consumers with affordable products and private label lines.
While Kenya does produce sugar cane locally, sugar imports are still necessary to meet the local demand for sugar. The global price of sugar, lower local yields due to climate change, and the weakening of the local currency, are expected to drive up the price of sugar in the forecast period, which will see sugar confectionery increase in price.
The Kenyan government has concerns about the growing incidence of non-communicable diseases (NCDs). In 2021, it implemented the National Strategic Plan for Prevention and Control of NCDs 2020/21-2025/26.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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