The rate of growth in retail volume sales of sugar confectionery will be moderate across the forecast period. Increased employment will provide more opportunities for on-the-go consumption, while ongoing urbanisation and population growth will provide additional support to demand.
Manufacturers of sugar confectionery are likely to step up their marketing efforts during the forecast period. Point-of-sale and social media marketing will be particularly important in this regard.
While traditional grocery retailers will remain the dominant distribution channel for sugar confectionery throughout the forecast period, modern grocery retail outlets – particularly supermarkets – are set to increase in importance. Chains like Quickmart, Carrefour and especially Naivas are expanding their store networks – bringing modern grocery retail to lower-tier urban centres and residential neighbourhoods in larger cities, particularly Nairobi.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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