Stable retail volume consumption of sugar confectionery was seen in 2019, but higher current value growth. Plain sugar confectionery containing sugar and artificial colourings continued to lose its attraction in 2019.
Pastilles, gums, jellies and chews remain the most popular products within sugar confectionery amongst consumers, with children, teenagers and adults all enjoying the novel playful shapes. These products are also perceived as less harmful in comparison with other types of sugar confectionery, such as boiled sweets, because of their gelatine content, which is beneficial to the bones.
Although medicated confectionery saw stronger retail current value growth in 2019 than was seen in the previous year, retail volume consumption continued to decline. The category lacked dynamic and interesting innovations, which hampered growth.
Nestlé Cesko remained the clear leader in sugar confectionery in value terms in 2019. With the exception of lollipops, Nestlé Cesko operates across sugar confectionery.
Candy Plus saw a further strong increase in its value sales and share in 2019. Seeing double-digit value growth in 2019, it maintained fifth place within sugar confectionery.
Kaumy saw the strongest value growth within sugar confectionery in 2019. This was due to the rising popularity of its Ricola sugar-free brand within medicated confectionery, which saw a double-digit value increase.
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This industry report originates from Passport, our Packaged Food market research database.