The healthy living trend is gaining strength among Polish customers with awareness of the harmful influence of sugar and artificial ingredients increasing, with growth rates and growing per capita consumption across health and wellness products and medicated confectionery indicating shifts in demand. Customers still wish to consume sweets, but it is important for the product to have some added value.
With low unemployment and growing disposable incomes, the economic status of Polish families is improving, enabling increases in spending on non-staple products such as confectionery. The implementation of the government’s Family 500+ programme, which supports every family with more than one child with PLN500.
In the relatively mature sugar confectionery category growth is largely driven by new developments by established brands. Customers seek products with interesting flavours and unusual textures, or those which use an innovative approach to communicating the product.
The strong performance of its Nimm 2 and Mamba brands enabled Storck to take a narrow lead in sugar confectionery over its rival Perfetti Van Melle Polska in 2019. The latter had been the leader over the majority of the review period, although Storck steadily increased its retail value share throughout the period.
Discounters remained the leading channel for sugar confectionery and extended its lead slightly in 2019. This gave the channel strong bargaining power when negotiating with manufacturers, which were obliged to offer low prices to these outlets.
Given the strong price pressures being exerted by discounters in Poland, many domestic players are shifting their focus towards exports rather than domestic sales. Smaller, regional players such as ZPC Brzesc and ZPC Baltyk are finding it difficult to compete with the larger players on the Polish market and therefore looking further afield to grow their businesses.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sugar confectionery industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sugar confectionery in Poland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.