Competitive Landscape
Haribo Drives Growth through Targeted Product Innovation
Sugar confectionery in Poland remains fragmented, with Perfetti Van Melle Polska holding a projected 9% value share in 2026, followed by Storck at 7% and Haribo at 6%. The top five manufacturers account for less than 34% of value sales, highlighting the absence of a dominant player.
Leading Manufacturers Strengthen Their Position through Retail Execution
Mars Wrigley has consolidated its leadership in gum and mints through a combination of product development and retail execution. A key area of focus has been self-checkout activation, which has increased product visibility and supported impulse purchasing as retail automation expands across modern grocery channels.
Private Label Expansion and Wellness Trends Reshape Competition
Private label continues to gain momentum across sugar confectionery, supported by ongoing investment from Biedronka and Lidl. The expansion of retailer-owned brands is attracting value-conscious consumers while increasing competitive pressure on branded players through pricing and shelf-space competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Poland?
- Which are the leading brands in Sugar Confectionery in Poland?
- How are products distributed in Sugar Confectionery in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Poland - Category analysis
Key Data Insights
Sugar Confectionery Summary
Inflation Drives Value Growth Despite Weakening Consumption
Gummies and Chewy Candies Gain Momentum through Innovation and Expansion
Packaging Regulation Raises the Bar for Supplier Competitiveness
Gummies and Jellies Expected to Dominate Sugar Confectionery
Health and Regulatory Pressures Set to Accelerate Reformulation
Retail Automation to Reshape Impulse Purchasing
Haribo Drives Growth through Targeted Product Innovation
Leading Manufacturers Strengthen Their Position through Retail Execution
Private Label Expansion and Wellness Trends Reshape Competition
Discounters Strengthen Their Lead through Continued Network Expansion
Empik Expands Online Sales through Cross-Category Purchasing
Sour and Functional Trends Fuel New Product Development
Discounter Dominance and Self-Checkout Growth Redefine Product Strategy
Innovation Widens the Gap between Declining and Growing Product Lines
Snacks in Poland - Industry Overview
2026 Developments
Key Data Insights
Price-Led Growth Masks Diverging Snacks Performance
Consumer Insights Drive Product Development and Retail Influence
Affordability Strategies Redefine Value across Poland’S Snacks Industry
Snacks Expected to Deliver Steady Value Growth as Inflation-Led Gains Moderate
Meal-Replacement Snacking Accelerates Growth in Protein and Energy Bars
Discounters to Strengthen Their Position as Value and Premiumisation Diverge
Fragmentation Persists Despite Strong Branded Leadership
Mars Strengthens Its Position While Private Label Gains Momentum
Manufacturers Invest in Premiumisation, Functionality and Flavour Innovation
Biedronka and Lidl Strengthen Discounter Leadership as Snack Consumption Shifts Towards Retail
Zabka and Froneri Use Convenience Retail to Capture Snackification and Impulse Demand
Sunday Trading Restrictions and Rapid Delivery Support Modest E-Commerce Growth
Converging Lifestyle Trends Accelerate Functional and Occasion-Led Innovation
Recent Launches Reflect the Breadth and Ambition of Innovation Activity
Innovation Increasingly Serves as a Margin and Volume Defence Mechanism
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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