Executive Summary

Aug 2019
PROSPECTS
Customers choose healthier products, benefiting fortified brands

The healthy living trend is gaining strength among Polish customers with awareness of the harmful influence of sugar and artificial ingredients increasing, with growth rates and growing per capita consumption across health and wellness products and medicated confectionery indicating shifts in demand. Customers still wish to consume sweets, but it is important for the product to have some added value.

Sugar confectionery to benefit from the improving Polish economy

With low unemployment and growing disposable incomes, the economic status of Polish families is improving, enabling increases in spending on non-staple products such as confectionery. The implementation of the government’s Family 500+ programme, which supports every family with more than one child with PLN500.

Lollipops fail to excite due to lack of support and limited range

In the relatively mature sugar confectionery category growth is largely driven by new developments by established brands. Customers seek products with interesting flavours and unusual textures, or those which use an innovative approach to communicating the product.

COMPETITIVE LANDSCAPE
Storck takes a narrow lead in a fragmented category

The strong performance of its Nimm 2 and Mamba brands enabled Storck to take a narrow lead in sugar confectionery over its rival Perfetti Van Melle Polska in 2019. The latter had been the leader over the majority of the review period, although Storck steadily increased its retail value share throughout the period.

Strong price competition as discounters extends its lead

Discounters remained the leading channel for sugar confectionery and extended its lead slightly in 2019. This gave the channel strong bargaining power when negotiating with manufacturers, which were obliged to offer low prices to these outlets.

Smaller domestic players look to exports to escape severe price pressure from discounters

Given the strong price pressures being exerted by discounters in Poland, many domestic players are shifting their focus towards exports rather than domestic sales. Smaller, regional players such as ZPC Brzesc and ZPC Baltyk are finding it difficult to compete with the larger players on the Polish market and therefore looking further afield to grow their businesses.

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Sugar Confectionery in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Poland?
  • What are the major brands in Poland?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Poland - Category analysis

HEADLINES

PROSPECTS

Customers choose healthier products, benefiting fortified brands
Sugar confectionery to benefit from the improving Polish economy
Lollipops fail to excite due to lack of support and limited range

COMPETITIVE LANDSCAPE

Storck takes a narrow lead in a fragmented category
Strong price competition as discounters extends its lead
Smaller domestic players look to exports to escape severe price pressure from discounters
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth
Changes in lifestyle determine dynamics
Strong competition between international and local players, as well as private label
Expansion leads discounters to take share from other modern grocery retailers
Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice
Foodservice operators follow the major packaged food trends from retail
Customers value local suppliers and products
Opportunities for sales of ice cream to foodservice
Consumer Foodservice
Rising incomes and changing lifestyles fuel the development of consumer foodservice
New business models are thriving in the country
The use of technology to cut costs and give foodservice players an advantage
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources