Sugar confectionery will register muted constant value growth over the forecast period. There will be increasing concern over the high sugar content of sugar confectionery.
As the perception of sugar confectionery as harmful to health becomes more prevalent, those companies that can demonstrate an ability to innovate and adapt to health and wellness trends may be better positioned to increase their future growth potential. Therefore, well-known brands will likely start to adapt their brands to the trend, with sugar-free in particular set to be a new mass segment, in the hope of attracting consumers, especially parents, who are concerned about the levels of sugar their children are consuming amongst the various confectionery products.
The launch of Lidl in late 2021 has expanded private label choice for Latvians at a time of rising average prices. Lidl is known for its low-price sugar confectionery, which consumers perceive to be good quality, making the player a threat on the landscape.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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