Competitive Landscape
Orkla Latvija and Haribo Stabilise Lead as Private Label Offerings Narrows the Gap
Sugar confectionery is expected to remain highly concentrated, with the top three manufacturers holding significant shares in 2026. Orkla Latvija SIA leads with a 22% share, Haribo GmbH & Co KG follows at 16%, and Roshen Nord UAB is close behind at 16%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Latvia?
- Which are the leading brands in Sugar Confectionery in Latvia?
- How are products distributed in Sugar Confectionery in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Latvia - Category analysis
Key Data Insights
Sugar Confectionery Summary
Demand Remains Flat as Value Growth Outpaces Volume, Driven by Inflation and Price Adjustments
Younger Consumers Drive Demand Shift From Caramels to Gummies with Tiktok-Driven Innovation
Premiumisation and Strong Consumer Engagement Expected to Drive Growth
Freeze-Dried Candy and Better-For-You Claims Set to Reshape Consumer Expectations
Orkla Latvija and Haribo Stabilise Lead as Private Label Offerings Narrows the Gap
Retail Offline Channels Sustain Impulse Sales through Convenience and Scale
Barbora and Rimi E-Veikals Focus on Niche as Retail E-Commerce Lags
Snacks in Latvia - Industry Overview
2026 Developments
Key Data Insights
Promotional Intensity and Structural Shifts Shape Latvia's Snacks Value Growth
Chocolate Confectionery Retains Lead as Consumers Trade Down to Biscuits and Gummies
Rigas Piena Kombinats and Magnum Icc Recover after Cold Summer Slump
Protein Bars and Private Label Offerings Set to Drive Value Growth
Pepsico and Mars Latvija Capture Share as Orkla Latvija Defends Leadership
Rigas Piena Kombinats and Paulig Ignite Growth with New Launches
Convenience Stores Sustain Impulse Sales as Discounters Gain Ground
Vat Changes and Adverse Weather Accelerate the Shift to Retail
Barbora and Rimi E-Veikals Grow Retail E-Commerce but Remain Niche
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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