Despite the expected gradual return to normality and the pre-pandemic consumption patterns during the forecast period, consumption of sugar confectionery is to remain limited due to the declining population and economic uncertainty. The impact of health and wellness will also hinder consumption with consumers seeking healthier alternatives and limiting overall consumption.
With the development of the health and wellness trend likely being accelerated further by the pandemic, sugar confectionery will face more pressure over the forecast period. As a result of the attention brought to overall health by the pandemic, consumers’ willingness to reduce consumption of sugar and sweet products, in general, will likely be even stronger starting from the beginning of the forecast period.
Lidl’s arrival in Latvia is expected to have a sizeable influence on sugar confectionery having arrived at a time when consumers are considerably price sensitive. Discounters have taken retail value share from supermarkets in 2022 following Lidl’s launch, whilst hypermarkets have also made inroads in sugar confectionery.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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