With the anticipated economic recovery and stabilisation of prices, sugar confectionery industry in Nigeria is set to experience a significant upturn starting from 2024. The period of economic downturn witnessed over 2022/2023 resulted in a dramatic increase in prices, largely driven by a depreciation of the local currency and other inflationary factors.
Another catalyst for the anticipated growth in sugar confectionery is the expanding urban population, particularly among children. As the category bounces back from the economic downturn of 2022 and 2023, this demographic is expected to be a major driver of growth.
As the economy emerges from a challenging period, sugar confectionery in Nigeria is set to witness increased competition marked by enhanced promotional activities and an expansion in product variety. Product areas such as pastilles, gummies, jellies and chews have seen some players growing in popularity, with new entrants like Alpenliebe, for example, performing exceptionally well.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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