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Country Report

Sugar confectionery in

Sugar Confectionery in Nigeria

22 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar confectionery to grow well over the forecast period

Sugar confectionery continues to benefit from population growth, which has ensured a good supply of new consumers helping to grow the category in both volume and value terms. Demand is particularly strong amongst children, who have a higher population growth rate.

Lower prices to boost growth

With average unit prices having grown strongly in 2016 and 2017, unit prices are expected to decline in constant value terms over the forecast period, as the economy improves and the exchange rate stabilises. With manufacturers keeping price increases down to encourage volume sales, especially with tougher competition amongst players, volume and value growth are expected to grow well.

Lollipops expected to perform best

Lollipops is expected to see the fastest constant value growth over the forecast period, driven by children’s preference for lollipops compared to boiled sweets. Lollipops are generally higher priced than the larger boiled sweets; manufacturers are thus expected to increase the range on offer to tap into growing interest amongst this demographic.

COMPETITIVE LANDSCAPE

Sweetco Foods leads sugar confectionery sales

Sugar confectionery in Nigeria was led by Sweetco Foods in 2018. Its strength is largely due to its ownership of a wide range of brands, particularly in the larger categories of boiled sweets and lollipops.

Domestic players are doing well

Given the relatively low unit price of products in sugar confectionery, domestic players have a strong volume share compared to many other packaged food categories. Led by Sweetco Foods, other players include OK Foods Nigeria and A&P Foods.

International brands have scope to grow

Volume share in sugar confectionery is largely won through maintaining wide visibility through a strong range of brands available, good relationships with distributors and wholesalers (largely through attractive margins) and having a strong range of flavour varieties in brands. Whilst local companies and brands dominated sales over the review period, international brands have the scope to grow – particularly in adult-focused categories such as toffees, caramels, nougat and standard mints, as young adults in urban areas increasingly seek sophisticated products.

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Samples

Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Nigeria?
What are the major brands in Nigeria?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Packaged food foodservice volume to see healthy increases as economy returns to growth over forecast period
Challenges to growth remain
Staple foods and cooking ingredients are categories driving growth

Consumer Foodservice

A return to economic growth will boost modern and high-priced consumer foodservice
Kiosks/stalls dominate
Fast food, full-service restaurants and cafés/bars expected to perform well

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

A return to economic growth will boost modern and high-priced consumer foodservice
Kiosks/stalls dominate
Fast food, full-service restaurants and cafés/bars expected to perform well

Category Data

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 25 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 26 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 28 Penetration of Private Label by Category: % Value 2013-2018
Table 29 Distribution of Packaged Food by Format: % Value 2013-2018
Table 30 Distribution of Packaged Food by Format and Category: % Value 2018
Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar confectionery to grow well over the forecast period

Lower prices to boost growth

Lollipops expected to perform best

COMPETITIVE LANDSCAPE

Sweetco Foods leads sugar confectionery sales

Domestic players are doing well

International brands have scope to grow

Samples

Overview

Why buy this report?

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Table of Contents

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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