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Country Report

Sugar confectionery in

Sugar Confectionery in Nigeria

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar confectionery records strong growth in 2019 as the Nigerian economy recovers and population further increases

Following heavy declines in 2018, sugar confectionery posted strong growth in both retail volume and current value terms in 2019. This can be primarily attributed to the country’s economy recovering from a turbulent period over 2016-2018, which saw prices rise as a result of depreciation of the local currency.

Category benefits from increased competition and a greater focus on marketing and promotional activities

As sugar confectionery has become more competitive, manufacturers have stepped up their marketing and promotional activities. They have rebranded their products in more attractive packaging, run aggressive advertising campaigns and offered discounted prices to attract more customers.

Pastilles, gums, jellies and chews set to benefit from the novelty value of new products over the forecast period

All sugar confectionery categories in Nigeria are expected to perform well over the forecast period as the economy is predicted to continue to grow, along with the country’s population, which has been estimated at increasing by more than 3% a year. The best performing category is forecast to be pastilles, gums, jellies and chews.

COMPETITIVE LANDSCAPE

Sweetco Foods continues to dominate sugar confectionery thanks to a wide range of brands

Sugar confectionery in Nigeria continued to be dominated in 2019 by Sweetco Foods. This position can be attributed particularly to the company’s strength in categories such as boiled sweets and lollipops, in which it offers a wide range of brands and products.

Pace of new product development expected to pick up over the forecast period

Compared with recent years, new product development in the category over 2018/2019 was relatively weak, mainly due to the difficult economic environment, with manufacturers instead focusing on improving the distribution of their brands. The forecast period is expected to see more activity in terms of innovation as companies focus on offering smaller pack sizes in order to make products more affordable to consumers as well as new flavour variants and new products in smaller categories such as pastilles, gums, jellies and chews and mints.

Sugar confectionery likely to benefit from the further expansion of modern retailing

Manufacturers of sugar confectionery, both local and international, are expected to also focus on widening their distribution over the forecast period, particularly to take advantage of the rapid growth of modern retailing channels, in which consumers are more likely to purchase larger pack sizes at cheaper unit prices compared to traditional grocery channels such as kiosks where they tend to purchase single units. Modern grocery retailers will also help to boost visibility and demand for the more sophisticated products preferred by adult consumers, such as toffees, caramels, nougat and mints.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Nigeria?
What are the major brands in Nigeria?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Nigeria - Category analysis

HEADLINES

PROSPECTS

Sugar confectionery records strong growth in 2019 as the Nigerian economy recovers and population further increases

Category benefits from increased competition and a greater focus on marketing and promotional activities

Pastilles, gums, jellies and chews set to benefit from the novelty value of new products over the forecast period

COMPETITIVE LANDSCAPE

Sweetco Foods continues to dominate sugar confectionery thanks to a wide range of brands

Pace of new product development expected to pick up over the forecast period

Sugar confectionery likely to benefit from the further expansion of modern retailing

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds thanks to population growth and shift to packaged options

Weak economic conditions continue to constrain growth in 2019

Higher import prices open up space for local companies

Modern grocery retailers benefit from expansion and offering comfortable shopping experience

Increasingly sophisticated consumers set to focus on quality

FOODSERVICE

Sales to Foodservice

Urbanisation helps to drive demand for foodservice
Basic staples and cooking ingredients benefit from foodservice operators shifting to branded options
Emergence of consumer foodservice chains boosts demand for organised suppliers

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar confectionery records strong growth in 2019 as the Nigerian economy recovers and population further increases

Category benefits from increased competition and a greater focus on marketing and promotional activities

Pastilles, gums, jellies and chews set to benefit from the novelty value of new products over the forecast period

COMPETITIVE LANDSCAPE

Sweetco Foods continues to dominate sugar confectionery thanks to a wide range of brands

Pace of new product development expected to pick up over the forecast period

Sugar confectionery likely to benefit from the further expansion of modern retailing

Samples

Overview

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Table of Contents

Sugar Confectionery in Nigeria - Category analysis

HEADLINES

PROSPECTS

Sugar confectionery records strong growth in 2019 as the Nigerian economy recovers and population further increases

Category benefits from increased competition and a greater focus on marketing and promotional activities

Pastilles, gums, jellies and chews set to benefit from the novelty value of new products over the forecast period

COMPETITIVE LANDSCAPE

Sweetco Foods continues to dominate sugar confectionery thanks to a wide range of brands

Pace of new product development expected to pick up over the forecast period

Sugar confectionery likely to benefit from the further expansion of modern retailing

CATEGORY DATA

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds thanks to population growth and shift to packaged options

Weak economic conditions continue to constrain growth in 2019

Higher import prices open up space for local companies

Modern grocery retailers benefit from expansion and offering comfortable shopping experience

Increasingly sophisticated consumers set to focus on quality

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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