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Country Report

Sugar confectionery in

Sugar Confectionery in Nigeria

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar confectionery to grow well over the forecast period

Sugar confectionery continues to benefit from population growth, which has ensured a good supply of new consumers helping to grow the category in both volume and value terms. Demand is particularly strong amongst children, who have a higher population growth rate.

Lower prices to boost growth

With average unit prices having grown strongly in 2016 and 2017, unit prices are expected to decline in constant value terms over the forecast period, as the economy improves and the exchange rate stabilises. With manufacturers keeping price increases down to encourage volume sales, especially with tougher competition amongst players, volume and value growth are expected to grow well.

Lollipops expected to perform best

Lollipops is expected to see the fastest constant value growth over the forecast period, driven by children’s preference for lollipops compared to boiled sweets. Lollipops are generally higher priced than the larger boiled sweets; manufacturers are thus expected to increase the range on offer to tap into growing interest amongst this demographic.

COMPETITIVE LANDSCAPE

Sweetco Foods leads sugar confectionery sales

Sugar confectionery in Nigeria was led by Sweetco Foods in 2018. Its strength is largely due to its ownership of a wide range of brands, particularly in the larger categories of boiled sweets and lollipops.

Domestic players are doing well

Given the relatively low unit price of products in sugar confectionery, domestic players have a strong volume share compared to many other packaged food categories. Led by Sweetco Foods, other players include OK Foods Nigeria and A&P Foods.

International brands have scope to grow

Volume share in sugar confectionery is largely won through maintaining wide visibility through a strong range of brands available, good relationships with distributors and wholesalers (largely through attractive margins) and having a strong range of flavour varieties in brands. Whilst local companies and brands dominated sales over the review period, international brands have the scope to grow – particularly in adult-focused categories such as toffees, caramels, nougat and standard mints, as young adults in urban areas increasingly seek sophisticated products.

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Samples

Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Nigeria?
What are the major brands in Nigeria?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Nigeria - Category analysis

HEADLINES

PROSPECTS

Sugar confectionery to grow well over the forecast period

Lower prices to boost growth

Lollipops expected to perform best

COMPETITIVE LANDSCAPE

Sweetco Foods leads sugar confectionery sales

Domestic players are doing well

International brands have scope to grow

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Packaged food foodservice volume to see healthy increases as economy returns to growth over forecast period
Challenges to growth remain
Staple foods and cooking ingredients are categories driving growth

Consumer Foodservice

A return to economic growth will boost modern and high-priced consumer foodservice
Kiosks/stalls dominate
Fast food, full-service restaurants and cafés/bars expected to perform well

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

A return to economic growth will boost modern and high-priced consumer foodservice
Kiosks/stalls dominate
Fast food, full-service restaurants and cafés/bars expected to perform well

Category Data

Table 30 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 31 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 32 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 34 Sales of Packaged Food by Category: Volume 2013-2018
Table 35 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 36 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 37 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 38 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 39 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 40 Penetration of Private Label by Category: % Value 2013-2018
Table 41 Distribution of Packaged Food by Format: % Value 2013-2018
Table 42 Distribution of Packaged Food by Format and Category: % Value 2018
Table 43 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 44 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 45 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar confectionery to grow well over the forecast period

Lower prices to boost growth

Lollipops expected to perform best

COMPETITIVE LANDSCAPE

Sweetco Foods leads sugar confectionery sales

Domestic players are doing well

International brands have scope to grow

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Sugar Confectionery in Nigeria - Category analysis

HEADLINES

PROSPECTS

Sugar confectionery to grow well over the forecast period

Lower prices to boost growth

Lollipops expected to perform best

COMPETITIVE LANDSCAPE

Sweetco Foods leads sugar confectionery sales

Domestic players are doing well

International brands have scope to grow

CATEGORY DATA

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Nigeria performing well

Fast growth of modern retail continues to boost packaged food

A competitive industry

Retail distribution moving from traditional to modern

Good prospects for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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