Sugar confectionery continues to benefit from population growth, which has ensured a good supply of new consumers. This has helped to grow the category in both retail volume and value terms.
Competition is set to be a strong growth driver in the forecast period. Producers are stepping up their marketing activities, rebranding products in more attractive packaging, running aggressive advertising campaigns and offering discounted sales.
Pastilles, gummies, jellies and chews is expected to see the fastest retail volume and value (constant 2022 prices) CAGRs over the forecast period. The introduction of Alpenliebe has shown the potential of this added-value category, compared with traditionally successful categories like boiled sweets and lollipops.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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