As in the other confectionery categories, sugar confectionery is set to experience significant growth in retail value terms, despite continued low growth in retail volume sales. This is due to consumers’ declining purchasing power in combination with high inflation and rising unit prices.
To keep up with the pace of new trends, Tunisian companies such as SOTUCHOC and Conserie Triki le Moulin will strive to make improvements in the quality and packaging of their sugar confectionery products. Such players will also focus on launching new brands.
Sugar confectionery products will continue to mainly be purchased through small local grocers thanks to the wide coverage of these outlets (in both urban and rural areas) and their offering of a wide variety of brands at low prices. Nonetheless, this distribution channel will continue to lose further share to modern retailers, particularly supermarkets and hypermarkets, which continue to expand throughout the country.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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