Sugar confectionery is expected to post single-digit volume growth over the forecast period as Georgians seek affordable treats when purchasing products. Boiled sweets, as well as pastilles, gummies, jellies and chews, and toffees, caramels and nougat will remain the most popular products.
With such a focus on price, new product development is expected to be a key competitive tool over the forecast period to add value and differentiate. Whilst there is no specific novelty trend, extending product portfolios and adding new tastes and flavours alongside new packaging will encourage buyers to try something new.
The modern channel will continue to grow its share of sales, notably through convenience stores and supermarkets, which is expected to have a positive effect on packaged sugar confectionery versus unpacked products. Modern retailers will expand the choice of boiled sweets, pastilles, gummies, jellies and chews and toffees, caramels and nougat.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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