Sugar confectionery has a long history of positive growth in Georgia and has consistently been the fastest growing category within the confectionery industry. This trend is expected to continue in the upcoming period, with the category projected to post single-digit retail volume growth.
With such a focus on price, new product development is expected to be a key competitive tool over the forecast period to add value and differentiate. While there is no specific novelty trend, updating and expanding the product assortment with new flavours and packaging will be crucial to meeting the consumers’ desire for greater variety.
Sugar confectionery sales in Georgia is primarily driven by youngsters and children, with popular brands such as Nestlé Bon Pari, Barambo and Chupa Chups catering to this demographic. However, the growth of the segment has been hampered by increasing health and wellness consciousness among consumers, who are becoming more aware of the harmful effects of excessive sugar consumption on their dental health.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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