Sugar confectionery will register moderate constant value growth over the forecast period, as maturity dampens value sales somewhat. All the same, the relatively high number of school children in Morocco will continue to support volume sales, due to affordable pricing and wide availability, such as in small independent shops close to schools.
Inflation is expected to increase in 2022 and if this continues over the forecast period, as rising global energy prices, aggravated by the war in Ukraine, and continuing global supply shortages, push retail prices up further, then consumers will be increasingly price sensitive. As a result, consumers will trade down to cheaper brands and local and regional brands could benefit, as they are more affordable.
With a growing health trend evident in Morocco, and the government increasing expenditure on health and wellness campaigns due to growing concerns regarding the levels of diabetes and obesity in the country, increasing numbers of consumers are becoming concerned about their sugar intake. This will particularly impact sugar confectionery, due to its high sugar content.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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