Sugar confectionery will register moderate constant value growth over the forecast period, as maturity dampens value sales somewhat. All the same, the relatively high number of school children in Morocco will continue to support volume sales, due to affordable pricing and wide availability, such as in small independent shops close to schools.
Inflation is expected to increase in 2022 and if this continues over the forecast period, as rising global energy prices, aggravated by the war in Ukraine, and continuing global supply shortages, push retail prices up further, then consumers will be increasingly price sensitive. As a result, consumers will trade down to cheaper brands and local and regional brands could benefit, as they are more affordable.
With a growing health trend evident in Morocco, and the government increasing expenditure on health and wellness campaigns due to growing concerns regarding the levels of diabetes and obesity in the country, increasing numbers of consumers are becoming concerned about their sugar intake. This will particularly impact sugar confectionery, due to its high sugar content.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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