Executive Summary

Jul 2018
PROSPECTS
Unit price growth linked to removal of sugar subsidies

Current value unit prices are continuing to rise for sugar confectionery, with growth intensifying in the forecast period. This will partly be due to the government removing sugar subsidies, as part of its subsidy removal plan that started in 2013.

Premiumisation and gifting trends drive growth in toffees, caramels and nougat

Players are also capitalising on the premiumisation and gifting trends. As disposable incomes rise, consumers are increasingly sophisticated in their purchasing decisions, offering a strong potential for premium and value-added sugar confectionery.

Sugar-free products benefit from growing health and wellness trend

Sugar-free sugar confectionery is increasingly emerging in Morocco, benefiting from a growing health and wellness trend. The government is increasing its spending on health and wellness campaigns, due to growing concern about rates of diabetes and obesity in the country.

COMPETITIVE LANDSCAPE
Local players dominate thanks to extensive distribution and consumer knowledge

A trio of domestic leaders jointly dominate sales of sugar confectionery, with Pastor followed by Michoc and Confiserie Palmyra. These companies benefit from their longstanding presence and well-established brands, having a strong understanding of local consumers’ needs and demands.

Multinationals benefit from reduced price differential and rising incomes

Multinationals benefited from two factors at the end of the review period. A reduction in sugar subsidies increased costs for domestic producers, with many domestic brands forced to increase prices as a result.

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Sugar Confectionery in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Morocco?
  • What are the major brands in Morocco?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources