Competitive Landscape
Yupi Indo Jelly Gum Pt Widens Lead through Innovation and Engagement
Sugar confectionery in Indonesia shows to be concentrated in 2026. Yupi Indo Jelly Gum PT holds a share of 28%, a notable rise from 20% in 2021, reflecting a significant increase in concentration over the past five years.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Indonesia?
- Which are the leading brands in Sugar Confectionery in Indonesia?
- How are products distributed in Sugar Confectionery in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Indonesia - Category analysis
Key Data Insights
Sugar Confectionery Summary
Brands Leverage Youth Engagement Strategies to Drive Sustained Growth
Gummies and Jellies Outpace as Insight-Driven Campaigns Transform Snacking
Collaborations and Clean Labels Fuel Growth
Gummies and Jellies to Maintain Momentum as Digital Engagement Expands
Brands to Use Health Claims and Local Certification to Build Trust with Parents
Coffee-Flavoured Candies and Digital Campaigns to Sustain Everyday Relevance
Yupi Indo Jelly Gum Pt Widens Lead through Innovation and Engagement
Small Local Grocers Sustain Impulse-Led Growth as Convenience Stores Accelerate
Convenience-Led Formats Drive Channel Innovation and Impulse Engagement
Yupi Builds Ongoing Loyalty with Interactive Talent Campaigns
Fox’S Blends Emotive Design with Functional Benefits to Attract Gen Z
Insight-Driven Engagement Reshapes Competition and Long-Term Demand
Snacks in Indonesia - Industry Overview
2026 Developments
Key Data Insights
Consumer Insight-Driven Marketing Strategies Sustain Growth Amid Cautious Spending
Accessibility and Affordability Strategies Fuel Steady Demand
Chilli-Forward Flavour Innovation Sparks Repeat Trial and Social Sharing
Impulse Buys, Smaller Pack Sizes and New Flavours to Refresh Growth Momentum
Spicy Flavour Launches and Health-Consciousness to Drive Value Growth
Emotional Marketing and Digital Buzz Sustain Impulse Purchases
Mayora Indah Tbk Pt and Garudafood Group Maintain Snacks Leadership
Brand Power Fuels Pepsico’S Indonesian Comeback
Agility and Distribution Take Centre Stage in Snack Innovation
Small Local Grocers Sustain Daily Impulse Snacking with Wide Reach
Convenience Stores Maintain Relevance through Aggressive Expansion and Launches
Alfagift and Klik Indomaret Drive E-Commerce Adoption with Fast Delivery
Mixue and Ai-Cha Tap Foodservice Momentum
Pepsico Rallies Shares with Bold, Culture-Driven Strategies and Emotional Marketing
Glico Wings Shapes Innovation through Affordability and Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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