The traditional sugar confectionery offer, which is aimed at children, continues to move towards more affordable and larger packaging formats. This sets the pace in terms of sales through supermarkets, discounters and hypermarkets, where demand for these products remains related to children’s’ parties and seasonal celebrations (such as leaving school and Halloween).
Growing awareness in relation to the risks associated with high sugar intake amongst a broader base of middle- and upper-income consumers continued to slow the performance of more traditional sugar confectionery products. This was particularly evident among a broader base of young adult buyers and millennials, especially when they become parents.
New development opportunities continue to emerge across other sugar confectionery options, such as traditional nostalgic proposals, for example those developed by the local player Tricopilia, as well as in the case of sugar-free products and value claims of all-natural ingredients. In this context, adult-orientated functional products such as medicated confectionery also continue to grow at a dynamic pace, benefiting from a wider range of flavours and imported brands to choose from.
The sugar confectionery environment was largely static in value share terms in 2019, with only marginal changes. The category continued to be led by Mondelez Costa Rica Ltda, followed by the dominant local player, Cooperativa de Productos de Leche Dos Pinos, RL.
A growing base of imported brands continue to develop the offer of sugar-free confectionery proposals, where brands such as Brach’s, De Bron and the local Sweet Well continue to gain momentum across modern grocery retailers. As a result of this rising trend, Walmart has also opted to offer its own adult-orientated sugar-free products under its Great Value private label range.
Adult-orientated brands such as Halls, Ricola, Tic-Tac, Mentos, Altoids and Cracked Candy continue to achieve more dynamic growth rates in comparison with more generic/child-orientated alternatives. As well as providing a range of sugar-free options, they also meet consumers’ increasing requirements for products offering more functional claims, such as breath-freshening attributes, or relief from a sore throat.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sugar confectionery industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sugar confectionery in Costa Rica market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.