Executive Summary

Aug 2019
PROSPECTS
Modern grocery retailers compete on price but independent small grocers important for impulse purchases

The traditional sugar confectionery offer, which is aimed at children, continues to move towards more affordable and larger packaging formats. This sets the pace in terms of sales through supermarkets, discounters and hypermarkets, where demand for these products remains related to children’s’ parties and seasonal celebrations (such as leaving school and Halloween).

Health concerns impact traditional products, while benefiting mints

Growing awareness in relation to the risks associated with high sugar intake amongst a broader base of middle- and upper-income consumers continued to slow the performance of more traditional sugar confectionery products. This was particularly evident among a broader base of young adult buyers and millennials, especially when they become parents.

Functional, natural and nostalgic options appeal to adults

New development opportunities continue to emerge across other sugar confectionery options, such as traditional nostalgic proposals, for example those developed by the local player Tricopilia, as well as in the case of sugar-free products and value claims of all-natural ingredients. In this context, adult-orientated functional products such as medicated confectionery also continue to grow at a dynamic pace, benefiting from a wider range of flavours and imported brands to choose from.

COMPETITIVE LANDSCAPE
Dos Pinos develops nostalgic Gallito but faces competition in modern and traditional grocery retailers

The sugar confectionery environment was largely static in value share terms in 2019, with only marginal changes. The category continued to be led by Mondelez Costa Rica Ltda, followed by the dominant local player, Cooperativa de Productos de Leche Dos Pinos, RL.

Sugar-free products benefit from health trend and Walmart’s Great Value launch

A growing base of imported brands continue to develop the offer of sugar-free confectionery proposals, where brands such as Brach’s, De Bron and the local Sweet Well continue to gain momentum across modern grocery retailers. As a result of this rising trend, Walmart has also opted to offer its own adult-orientated sugar-free products under its Great Value private label range.

Adult consumers show growing interest in products with functional properties

Adult-orientated brands such as Halls, Ricola, Tic-Tac, Mentos, Altoids and Cracked Candy continue to achieve more dynamic growth rates in comparison with more generic/child-orientated alternatives. As well as providing a range of sugar-free options, they also meet consumers’ increasing requirements for products offering more functional claims, such as breath-freshening attributes, or relief from a sore throat.

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Sugar Confectionery in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Costa Rica?
  • What are the major brands in Costa Rica?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Modern grocery retailers compete on price but independent small grocers important for impulse purchases
Health concerns impact traditional products, while benefiting mints
Functional, natural and nostalgic options appeal to adults

COMPETITIVE LANDSCAPE

Dos Pinos develops nostalgic Gallito but faces competition in modern and traditional grocery retailers
Sugar-free products benefit from health trend and Walmart’s Great Value launch
Adult consumers show growing interest in products with functional properties

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products
Functional ingredients and new value-for-money products set the pace
New added-value products and Wal-Mart’s Great Value range gain presence
Modern grocery retailers keep gaining ground
Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice
Further consolidation based on additional economy-of-scale savings
Mayca expanding its new self-service model
Technological innovations and new distribution centres set to further consolidate foodservice sales

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources