Sugar confectionery is considered to cause cavities, increase weight gain and can be highly detrimental to health. Younger generations are gaining awareness about these issues too and have begun to consume fewer products from this category.
The revival of children’s birthday parties will contribute to the growth of the category in the forecast period. However, as economic uncertainty looms over consumers during the forecast period, fewer birthday parties are expected to be celebrated reducing the need for sugar confectionery to fill them.
The continuation of the work from home culture may suppress some consumption medicated confectionery as consumers feel less of a need to maintain fresh breath throughout the day. Mints are usually purchased to combat bad breath at work or social gatherings.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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