The performance of sugar confectionery remains impacted by COVID-19 in 2021, and the category is expected to see decline across all metrics. This partly reflects increasing concerns, both locally and globally, about the link between obesity and immunity.
Kraškomerc dooel, the local subsidiary of the Croatian food manufacturing company Kraš, is expected to continue to lead sugar confectionery in North Macedonia in 2021, augmenting its share and consolidating its position ahead of closest rival Evropa. The company derives its strength from a diverse brand portfolio in sugar confectionery, led by the Bronhi, Kiki, 505 s Crtom and Pepermint, amongst others.
Traditional grocery retailers is expected to continue to hold the largest share of sales of sugar confectionery in North Macedonia in 2021. However, the distribution channel faces a slight decline as many consumers wary of contracting or transmitting the virus have limited their shopping habits.
Sugar confectionery is set to return to positive current value growth following the COVID-19 crisis, but retail volume growth will remain marginal due to changing consumer habits. Medicated confectionery is set to see the highest growth rates, reflecting ongoing concerns about immunity.
The North Macedonian Government is expected to increase taxes across the forecast period in an attempt to compensate for expenditure during the COVID-19 pandemic. As a result, current value growth rates in sugar confectionery will reflect a predicted increase in average unit prices across the forecast period.
In recent years there has been growing health and wellness awareness in North Macedonia, which has negatively impacted demand for sugar confectionery in the country. Sugar is now regarded as a significant factor in a wide range of health problems, from obesity to cancer, and local consumers are increasingly likely to analyse product labels very carefully.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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