Sugar confectionery will register moderate constant value growth, though volume growth will be muted. One factor driving the weak performance is North Macedonia’s falling birth rate, as children are a significant consumer base for sugar confectionery.
Sugar-free options are in particular likely to see strong new product development as players seek to capitalise on the health and wellness trend which has gathered significant pace since the pandemic. Therefore, well-known brands will likely start to adapt their brands to the trend, in the hope of attracting consumers, especially parents, who are concerned about the levels of sugar their children are consuming amongst the various confectionery options.
While boiled sweets is a sizeable product in terms of value sales in sugar confectionery, it will be one of the weakest performers over the forecast period. Concerns about its high sugar content will lead to muted growth.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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