Competitive Landscape
Koska and Kent Gida Shape Changing Consumer Loyalty through Tradition and Value
Sugar confectionery in Türkiye is highly fragmented, with the top three companies—Kent Gida Maddeleri San ve Tic AS, Koska Merter Helva San ve Tic AS, and Haribo Sekerleme San ve Tic Ltd Sti—holding retail value shares of 15%, 15%, and 13% respectively in 2026. Over the period from 2021 to 2026, the industry has become more fragmented, as the leading company Kent Gida's share declined from 19% to 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Turkey?
- Which are the leading brands in Sugar Confectionery in Turkey?
- How are products distributed in Sugar Confectionery in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Türkiye - Category analysis
Key Data Insights
Sugar Confectionery Summary
Haribo's Value Multipacks Reshape Affordable Indulgence Choices
Gummies and Jellies Attract Value-Conscious Shoppers with Multipack Offers
Chewy Candies and Boiled Sweets See Accelerated Growth as Consumers Seek Value
Younger Shoppers to Drive Demand for Gummies and Fortified Treats
Haribo and Nestlé to Accelerate Sustainable Packaging Shift to Win Loyalty
Koska and Kent Gida Shape Changing Consumer Loyalty through Tradition and Value
Supermarkets and Discounters Drive Value Growth as Inflation Shifts Shopper Habits
Online Platforms Expand Reach as Shoppers Seek Convenience and Choice
Sustainability and Functional Health Reshape the Product Development Agenda
Kent Gida, Koska and Haribo Illustrate Contrasting Innovation Approaches
Portfolio Breadth and Environmental Credentials Determine Competitive Standing
Snacks in Türkiye - Industry Overview
2026 Developments
Key Data Insights
Discount Retailers Drive Value-Led Growth as Consumers Trade Down
Multipacks and Sharing Formats Boost Savoury Snacks to the Top
Health-Led Innovation and Nostalgia Reshape Consumer Loyalty
Discounters to Sustain High-Frequency Demand through Price and Convenience
Discounters to Expand Sharing Packs as Savoury Snacks Lead Growth
Younger Shoppers to Drive Demand for Clean Label and Sustainable Snacks
Pladis Maintains Lead as Private Label Gains Ground
Emerging Brands Drive Innovation with Health and Digital Focus
BIm, A101 and Sok Drive Affordable Snacking as Discounter Value Share Stabilises
Getir and Trendyol Go Accelerate Impulse Purchases through Instant Delivery and Targeted Campaigns
Value Pack Architecture, Health Reformulation and Digital Agility Define Innovation
Algida Spoonful's Viral Success and Eti's Reformulation Programme Illustrate Contrasting Innovation Models
Reformulation Breadth and Digital Agility Determine Competitive Standing
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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