During the pandemic, snacks consumers deepened the consumption of these products as a form of escapism and reward, and this indulgent behaviour affected adults, children and adolescents. Parents who spent more time at home with their children offered indulgent snacks such as chocolate as a way of compensating children for the deprivations resulting from the difficult time of crisis.
The pandemic affected the mental wellbeing of the vast majority of the global population, with anxiety, loneliness, pandemic fatigue and fear of COVID-19, amongst others. However, younger generations especially, such as generation Z, suffered the most from social isolation measures.
The differentiation of offers via the internet to gain space in consumers’ basket was a strategy adopted and developed during the pandemic so that players in the category could survive. In the post-pandemic period, however, omnichannel retailing will be of paramount importance to understanding consumption patterns and gaining a competitive advantage.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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