Competitive Landscape
Top Players Sustain Leadership by Driving Affordable Value
Sugar confectionery in Brazil remains fairly concentrated, with the largest players, Dori Indústria e Comércio Produto Alimentício Ltda, holding a 12% share in 2026, followed by Arcor do Brasil Ltda with 8% and Mondelez Brasil Ltda at 7%. The leading brands maintain their positions by doubling down on value-for-money strategies and expanding their reach through discount and neighbourhood retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Brazil?
- Which are the leading brands in Sugar Confectionery in Brazil?
- How are products distributed in Sugar Confectionery in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Brazil - Category analysis
Key Data Insights
Sugar Confectionery Summary
Cost Pressures and Affordability Positioning Spur Brand and Pack Reinvention
Chewy Candies Outpace Traditional Favourites as Shoppers Seek Value
Chewy Candies and Gummies and Jellies to Leverage Affordable Pricing to Sustain Gains
Functional Launches and Clean Labelling to Reshape Consumer Loyalty
Top Players Sustain Leadership by Driving Affordable Value
Small Local Grocers Secure Loyalty with Affordable Impulse Sweets
Ipiranga’S Am/Pm Boosts Impulse Sales with Immersive Partnerships
Clube Da Bruxa Captures Younger Shoppers with Curated Sweet Boxes
Dori Alimentos' Responds to Cost Pressures with Micro-Affordable Launches
Snacks in Brazil - Industry Overview
2026 Developments
Key Data Insights
Affordable Snacking and Better-Value Alternatives Fuel Snacks Growth
Chocolate Confectionery Leads Scale and Growth in 2026
Functional and Better-For-You Options Redefine Snacking with Protein-Packed Innovation
Manufacturers to Diversify Value Formats to Capture Evolving Demand
Health-Driven Reformulation and Functional Innovation to Reshape Traditional Favourites
Sustainability and Digital Engagement to Strengthen Brand Positioning and Pricing Power
The Top Players Sustain Leadership through Recognisably Brand Portfolios and Strategic Innovations
Mars and Ferrero Shift Strategies with Notable Mergers and Acquisitions
Small Local Grocers Strengthen Lead as Inflation Steers Impulse Snacking
Shifting Snack Habits Bring Retail into Focus
Br Mania Drives Value Snacking as Consumers Seek Affordability
Supley Challenges Incumbents by Bringing Protein Snacking to the Mainstream
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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