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Learn moreAug 2019
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Pastilles, gums, jellies and chews remained the largest category within sugar confectionery in 2019. The category includes chewy jellies known as gumi in Japanese.
Having seen sales decline throughout the early part of the review period, medicated confectionery registered its second consecutive year of growth in 2019. Product innovation, primarily in boiled sweet variants, helped to turn around the performance of medicated confectionery at the end of the review period.
Functional sugar confectionery is developing rapidly in Japan, with functionally-orientated innovation occurring across many sugar confectionery categories. Boiled sweets, medicated confectionery and pastilles, gums, jellies and chews saw particularly notable trends towards functional products towards the end of the review period.
Asahi Group Foods Ltd maintained its leading position in Japan in 2019 mainly due to its significant presence in mints and boiled sweets. The company’s Mintia brand has long held the top position in mints, with the larger tablet range, Mintia Breeze, taking up a growing proportion of the brand’s sales towards the end of the review period.
In 2019, Kanro Co Ltd, the fourth largest player in sugar confectionery, maintained a trend of year-on-year share growth that persisted throughout the review period. The company offers a broad product portfolio in sugar confectionery, and has been active in developing new flavours in boiled sweets and medicated confectionery.
UHA Mikakuto has been amongst the most active sugar confectionery manufacturers in the development of functional products. The company’s long-established brand, Tokunoh Milk 8.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Japan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.