Product life cycles for food and drinks in Japan are known to be relatively shorter compared with in other countries. This is due to competitiveness amongst manufacturers to win over consumers.
Aside from young children and working adults, generation Z is one of the target consumer groups amongst which manufacturers are making an effort to strengthen their consumer base. During COVID-19, consumers were more exposed to social media as they spent more time at home, giving manufacturers marketing opportunities though social media.
Traditionally, boiled sweets, medicated confectionery and lollipops often came in flexible plastic multipack packaging, with individual or small portions of products. However, during the review period a shift towards pouches with a zip closure was seen by many brands of boiled sweets and medicated confectionery, as this kind of packaging offers improved portability, as well as keeping products fresh.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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