The impact of COVID-19 continues to be felt in Japan in 2021. At the begging of the year, prefectures with larger populations and key business areas, including Tokyo and Osaka, were forced into another state of emergency due to a sharp increase in COVID-19 cases.
Asahi had been enjoying strong growth for its Mintia brand, the leading power mint brand in Japan, up until the COVID-19 pandemic hit Japan in early 2020. The brand’s rapid growth seen until 2019 was supported by the strong demand among working adults who wanted to keep their breath fresh in the office, as well as those consumers looking for refreshment during working hours.
The leading In Jelly band from Morinaga & Co suffered heavy losses in 2020 due to the loss of on-the-go consumption occasions resulting from COVID-19. In pre-COVID-19 Japan, the brand had a promising future with strong support for on-the-go products, with it benefiting from increasing shelf space in convenience stores, which are often the closest grocery outlets for many Japanese consumers.
COVID-19 has severely disrupted the consumption locations for sugar confectionery products. Previously in pre-COVID Japan, the fast-growing range of products were often targeted at office workers, which account for a large part of the population in Japan.
Flexible plastic packaging with individual or small portions of products packed as a multipack is one of the most popular pack types in sugar confectionery. This pack type is widely used for boiled sweets, medicated confectionery, lollipops, along with products from other categories in sugar confectionery.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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