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Country Report

Sugar confectionery in

Sugar Confectionery in India

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nostalgia-inspired relaunches of discontinued traditional brands remains major trend

2019 saw several of the leading players in sugar confectionery relaunching previously discontinued brands and product lines. Among the companies most active in this area was category leader Parle, which relaunched its traditionally popular brands Mazelo and Poppins, with the reintroduction of its Rola-Cola brand on the horizon.

Healthier products continue to proliferate

Faced with flagging demand due to increasingly widespread public concerns over the health risks associated with high sugar consumption, 2019 saw the leading players in sugar confectionery continue to launch healthier options. The primary aim of these new launches is to more effectively target a consumers audience comprised largely of people that are becoming increasingly health conscious, which motivates them to completely avoid all high-sugar products.

Innovation remains an important spur on sales growth in sugar confectionery

One of the major factors spurring sales growth in sugar confectionery in 2019 was the strong focus on innovation among the category’s leading players. Numerous new launches were seen during the year and this encouraged consumers to purchase higher quantities of sugar confectionery, resulting in particularly dynamic sales growth.

COMPETITIVE LANDSCAPE

Parle registers further value share declines, with ITC now breathing down its neck

Parle Products Pvt Ltd only just managed to hang on to its leading position in sugar confectionery in 2019 as the company lost further value share to leave it only very marginally ahead of its closest rival ITC Ltd. Parle struggled towards the end of the review period as years of increasingly intense price competition finally started to wear the company down.

Price competition continues to define the competitive landscape

Price competition has been very cutthroat in sugar confectionery for some years now, with players engaged in a race to the bottom in terms of the pricing of their products. The majority of products in this category are priced between at between INR0.

Marketing remains a cornerstone of success in sugar confectionery

With price competition at its most intense in sugar confectionery towards the end of the review period, the category’s leading players turned to widespread marketing campaigns to build brand recognition among consumers and help justify the higher prices charged for their well-known brands. DS Group for instance launched a widespread marketing campaign for its Pulse brand under the slogan “Pran Jaaye Par Pulse na Jaaye”.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in India?
What are the major brands in India?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in India - Category analysis

HEADLINES

PROSPECTS

Nostalgia-inspired relaunches of discontinued traditional brands remains major trend

Healthier products continue to proliferate

Innovation remains an important spur on sales growth in sugar confectionery

COMPETITIVE LANDSCAPE

Parle registers further value share declines, with ITC now breathing down its neck

Price competition continues to define the competitive landscape

Marketing remains a cornerstone of success in sugar confectionery

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Shift from unpackaged to packaged food drives growth but small pack sizes and economy options remain popular

Flavours, health and local flavours in focus in 2019

Leading players focus on premium new product development as they woo quality-conscious consumers

Cold chain improvements improve rural distribution

Strong growth ahead as mid-income group continues to expand and players innovate further

FOODSERVICE

Sales to Foodservice

Cheese benefits from Western and traditional appeal alike
Café and coffee culture boosts demand for milk and premium options
Sauces, dressings and condiments benefits from demand for international foodservice

Consumer Foodservice

Health and wellness offerings perform well, including organic options
Technology plays growing role in consumer foodservice
Slowdown in economic growth hits hard in 2019

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Nostalgia-inspired relaunches of discontinued traditional brands remains major trend

Healthier products continue to proliferate

Innovation remains an important spur on sales growth in sugar confectionery

COMPETITIVE LANDSCAPE

Parle registers further value share declines, with ITC now breathing down its neck

Price competition continues to define the competitive landscape

Marketing remains a cornerstone of success in sugar confectionery

Samples

Overview

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Table of Contents

Sugar Confectionery in India - Category analysis

HEADLINES

PROSPECTS

Nostalgia-inspired relaunches of discontinued traditional brands remains major trend

Healthier products continue to proliferate

Innovation remains an important spur on sales growth in sugar confectionery

COMPETITIVE LANDSCAPE

Parle registers further value share declines, with ITC now breathing down its neck

Price competition continues to define the competitive landscape

Marketing remains a cornerstone of success in sugar confectionery

CATEGORY DATA

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Shift from unpackaged to packaged food drives growth but small pack sizes and economy options remain popular

Flavours, health and local flavours in focus in 2019

Leading players focus on premium new product development as they woo quality-conscious consumers

Cold chain improvements improve rural distribution

Strong growth ahead as mid-income group continues to expand and players innovate further

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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