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Learn moreOct 2020
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Sugar confectionery has mass appeal in the Indian market and is capable of retaining a wide audience across all age groups. However, demand comes primarily from Tier-II and Tier-III cities and rural areas, where products are sold through kirana/mom & pop stores (small independent grocers).
Parle Products Pvt Ltd retains the lead in sugar confectionery, though both it and second-placed, ITC, are set to see a trend of value share decline continue in 2020. The share decline of the leading players results in part from the strong presence of regional players because the category presents relatively low barriers to entry and regional players are capable of precisely targeting local tastes and preferences.
Government regulations on the labelling of packaged food could adversely impact sales of sugar confectionery: In June 2019, The Food Safety and Standards Authority of India (FSSAI) issued a draft calling for colour-coded labels on products with high fat and sugar content. The guidelines laid down in the draft call for products such as sugar confectionery to display red colour coding on the front of their packaging.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sugar confectionery industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sugar confectionery in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.