Competitive Landscape
Parle Products Leverages Portfolio Breadth to Sustain Leadership as Fragmentation Persists
Sugar confectionery in 2026 remains moderately fragmented, with no single company holding a dominant share. Parle Products Pvt Ltd is anticipated to retain the largest retail value share of 18%, followed by Perfetti Van Melle India Pvt Ltd at 12% and ITC Ltd at 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in India?
- Which are the leading brands in Sugar Confectionery in India?
- How are products distributed in Sugar Confectionery in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in India - Category analysis
Key Data Insights
Sugar Confectionery Summary
Innovative Bold Sour and Tangy Tastes Contribute to Growth, Moving Away From a Sweet Profile
Toffees, Caramels and Nougat Anchors Demand While Chewy Candies and Gummies and Jellies Surge
Fusion Flavours Reshape Product Launches and Competitive Strategy
Continued Growth Expected to Be Driven by Fusion Flavour Launches, Redefining Value
Chewy Candies and Gummies and Jellies Will Continue to Drive the Fastest Value and Volume Growth
Vitamin-Enriched Launches and Larger Packs to Reshape Business Models
Parle Products Leverages Portfolio Breadth to Sustain Leadership as Fragmentation Persists
Impulse Sales through Small Local Grocers Remain Dominant
Shifting Taste Profiles and Health Consciousness Shape New Product Development
Dual-Layer Formats and Local Flavours Lead Recent Product Launches
Strategic Launches Revitalise Category Interest and Alter the Competitive Dynamics
Snacks in India - Industry Overview
2026 Developments
Key Data Insights
Increasing Everyday Indulgence through Innovation and Premium Experiences
Ritebite Fuels Functional Snacking and Broadens Daily Routines
Quick Commerce Transforms Accessibility and High-Frequency Snacking
More Brands Expected to Embed Health Benefits into Affordable Snacking Moments
Sweet Biscuits and Value Packs Drive Mass-Market Expansion
Gst Reform and Digital Platforms Broaden Consumer Reach
Parle and Britannia Sustain Their Lead by Leveraging Well-Known Everyday Snacks Brands
Emerging Brands and Mergers and Acquisitions Shape the Competitive Landscape
Small Local Grocers Maintains Strong Reach Even as Modern Formats Advance
Quick Commerce Accelerates Trials and Premium Snacking Moments
Shifting Nutritional Demands and Sensory Upgrades
Novel Formats and Flavour Fusions in the Market
Competitive Dynamics and Strategic Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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