Sugar confectionery has displayed a rather poor performance over the review period, with steep declines seen in 2020 due to restrictions caused by the event of COVID-19. In particular, the cancellation of Halloween celebrations caused sales of sugar confectionery to plummet, due to the season being important for the category.
Despite suffering from a weak year in 2020, a number of innovations were still observed. That said, such efforts came more in line with co-branding strategies, thus to combine efforts with players in other food categories.
Colombina SA is maintaining its strong company lead in sugar confectionery in 2021, with no close competitors. In brand terms, however, competition is stronger towards the player’s leading Bon Bon Bum and Millows brands.
Following the reactive boost to sales seen in 2021, sales in sugar confectionery are expected to drop back down from 2021-2022. This is partly attributed to declining interest in products such as lollipops and boiled sweets, which are expected to record the lowest rates over the forecast period.
Pastilles, gums, jellies and chews will remain the most innovative category within sugar confectionery over the forecast period. For example, Super de Alimentos introduced a new line of tropical flavours in jellies, as well as gums/jellies in 1kg packs delivered through the player’s own e-commerce platform – this packaging size is still not available through modern retailers.
Undoubtedly, sugar confectionery will see restrictions in future demand due to the accelerating health and wellness trends, which have been further enhanced by the event of COVID-19. There are numerous campaigns that demonise sugar, including from RedPapaz (non-governmental organisation), which have a strong influence on younger, health-conscious parents and influence their purchasing decisions for their children.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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