Sugar confectionery will register moderate constant value growth over the forecast period and will be supported by continuing population growth. That being said, there will be increasing concern over the high sugar content of sugar confectionery.
As the perception of sugar confectionery as harmful to health becomes more prevalent, those companies that can demonstrate an ability to innovate and adapt to health and wellness trends may be better positioned to increase their future growth potential. Therefore, well-known brands will likely start to adapt their brands to the trend, with sugar-free in particular set to be a new mass segment, in the hope of attracting consumers, especially parents, who are concerned about the levels of sugar their children are consuming amongst the various confectionery categories.
Boiled sweets will be one of the weakest performers, decline due to their high sugar content. In addition, boiled sweets are mainly favoured by the older generation and this is a dwindling consumer base.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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