Sugar confectionery will register muted constant value and volume growth over the forecast period, as sugar confectionery falls out of favour in comparison with other confectioneries. Inflation will also dampen volume sales and there could be limited supplies of popular Russian and Ukrainian brands in particular due to the Ukraine war.
Sugar-free options are in particular likely to see strong new product development as players seek to capitalise on the health and wellness trend which has gathered significant pace since the pandemic. Therefore, well-known brands will likely start to adapt their brands to the trend, in the hope of attracting consumers, especially parents, who are concerned about the levels of sugar their children are consuming amongst the various confectionery options.
Medicated confectionery will continue to be the smallest product area over the forecast period. All the same, medicated confectionery will register higher constant value growth as it becomes more widely available through pharmaceutical distributors, such as chemists and drugstores.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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