Uncertainties regarding the evolution of the economy and available incomes are expected to linger over the forecast period, negatively affecting the prospects of sugar confectionery. Nevertheless, the category is expected to record small volume growth with consumers choosing to focus their spending mainly on mid-priced and economy brands.
Over the forecast period, it is expected that the level of sophistication in sugar confectionery will continue to reduce, with many manufacturers targeting children with their products. This is especially true in the largest category pastilles, gums, jellies and chews.
Lack of on-the-go consumption during the pandemic was one of the key reasons for a decline in volume growth for mints and boiled sweets which are often purchased for car journeys or for travelling. As COVID-19 restrictions are unlikely to reappear in Romania in the forecast period, on-the-go consumption is predicted to increase enabling retail volume and value growth to recover.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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