2021 is in many ways a continuation of the previous year, with a third wave of infections leading to another lockdown in March 2021. Remote work, school closures and restrictions on activities outside of the home continue to shape demand for sugar confectionery in 2021.
For many adults, mints are the main attraction in sugar confectionery, aligning to the demand for fresh breath, particularly when on-the-go. A trend towards premiumisation has also been noticed from brands such as Winterfresh and Orbit Professional.
Previously dominated by international player Mars Romania SRL, Roshen One SRL is anticipated to take over the lead in sugar confectionery in 2021. Roshen One SRL benefits from the activity of a significant number of distributors across the country, which have succeeded to enter in traditional trade; a first significant step for the brands' visibility.
Pastilles, gums, jellies and chews is expected to see growth stabilise in 2022, as children return to school in 2022, while remaining positive across the forecast period. Pastilles, gums, jellies and chews will remain the largest product area across the forecast period, with sales expected to be sustained by the same leading brands as in the review period.
Lack of on-the-go consumption during 2021 is predicted to be one of the key reasons for a decline in volume growth for mints, which are often purchased for car journeys or for travelling. As COVID-19 restrictions are loosened in 2022, on-the-go consumption is predicted to increase once more, enabling retail volume and value growth in mints to recover.
Medicated confectionery is predicted to continue to benefit from its perceived ability to fight colds, and volume growth will continue to remain positive across the forecast period. In addition, medicated confectionery is predicted to record a high level of retail value growth across the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sugar Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page