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Country Report

Sugar confectionery in

Sugar Confectionery in Romania

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited premiumisation in sugar confectionery due to the typical target audience

Retail volume growth of sugar confectionery declined in 2019 as these products are not as popular among adults as they are with children, while the presence of unpackaged products such as boiled sweets, mints and jellies remains high in traditional grocery retailers. Players estimate that the level of illegal imports of basic sugar confectionery products from Turkey and the Middle East is high and negatively affects legitimate sales of domestic producers, which also rely on traditional retailing.

Unpackaged imports a potential threat to domestic suppliers

Unpackaged sugar confectionery, particularly in boiled sweets, mints, jellies and chews, continued to have a strong presence in independent small grocers in 2019. These products are largely packaged individually, but sold by weight, and are often in the form of grey imports from Turkey.

Pastilles, gums, jellies and chews ranks first in salessupported by strong marketing

Pastilles, gums, jellies and chews again recorded the highest retail volume sales in sugar confectionery in 2019. Brands such as Haribo, Skittles and Sugus have created demand for these types of products in this category and drove value and volume sales over the review period.

COMPETITIVE LANDSCAPE

A fragmented competitive landscape with little differentiation

Sugar confectionery remained highly fragmented, with no player holding a double-digit retail value share in 2019 and little differentiation between products. Although Cipi from Bomboniera was the best-selling individual brand, De Silva Exclusiv remained the leading player and strengthened its position in 2019 due to its extensive range of popular brands such as Haribo and Mamba.

Halls retains its lead in medicated confectionery despite a lack of advertising

Medicated confectionery was the most dynamic category in 2019. These products tend to be used as breath fresheners rather than for the alleviation of sore throats in Romania.

Distributive strength and low prices make private label big business

Private label maintained its strong position in sugar confectionery in 2019. These products are not regarded as sophisticated and are perceived more as snacks between meals rather than desserts.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Romania?
What are the major brands in Romania?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Limited premiumisation in sugar confectionery due to the typical target audience

Unpackaged imports a potential threat to domestic suppliers

Pastilles, gums, jellies and chews ranks first in salessupported by strong marketing

COMPETITIVE LANDSCAPE

A fragmented competitive landscape with little differentiation

Halls retains its lead in medicated confectionery despite a lack of advertising

Distributive strength and low prices make private label big business

Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Higher incomes translate to greater frequency of eating out
Domestic players the main beneficiaries of sales to foodservice
Strong demand for healthier packaged food through foodservice

Consumer Foodservice

Consumer foodservice heavily skewed towards the larger cities
Independent players dominate foodservice at the outlet level
Tourism an opportunity for foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Limited premiumisation in sugar confectionery due to the typical target audience

Unpackaged imports a potential threat to domestic suppliers

Pastilles, gums, jellies and chews ranks first in salessupported by strong marketing

COMPETITIVE LANDSCAPE

A fragmented competitive landscape with little differentiation

Halls retains its lead in medicated confectionery despite a lack of advertising

Distributive strength and low prices make private label big business

Samples

Overview

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Table of Contents

Sugar Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Limited premiumisation in sugar confectionery due to the typical target audience

Unpackaged imports a potential threat to domestic suppliers

Pastilles, gums, jellies and chews ranks first in salessupported by strong marketing

COMPETITIVE LANDSCAPE

A fragmented competitive landscape with little differentiation

Halls retains its lead in medicated confectionery despite a lack of advertising

Distributive strength and low prices make private label big business

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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