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Country Report

Sugar confectionery in

Sugar Confectionery in Romania

Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar confectionery moves slightly to sophistication

The growth rates of the category in 2018 were reduced because sugar confectionery was unable to create as much demand from adults as it is has done from children. The presence of unpackaged products such as boiled sweets, mints and jellies remains high through traditional retailing.

Medicated confectionery follows the health trend

Medicated confectionery saw the highest value growth in 2018 due to its small size and the perception of the products as convenient for breath refreshing and less as alleviation for sore throats. Its strength relies in the active presence of the Halls, Airwaves, Cipi and Vivil brands, which are accounting for the bulk of sales.

Pastilles, gums, jellies and chews ranks first in sales

Pastilles, gums and jellies is the largest category within sugar confectionery. Beyond the fact that the category appeals mainly to children, it has also captured the attention of young adults with the brand Skittles and Tic Tac, heavily sustained by advertising campaigns.

COMPETITIVE LANDSCAPE

The competitive landscape shows fragmentation

Sugar confectionery is relatively fragmented. Beyond the best-positioned international brands, such as Haribo, Skittles and Sugus, pure domestic brands like Cipi and Happy Drops saw improved shares in 2018 through better presence on the shelves of modern retailers and attractive products in redesigned packaging and by providing more flavours to suggest a move to sophistication.

De Silva Exclusiv ranks slightly ahead of its main competitors

De Silva Exclusiv led in 2018, but only slightly ahead of the challengers Alka, Bomboniera and Mars Romania. De Silva Exclusiv owes its leading position to the brand Haribo, which leads the largest category pastilles, gums, jellies and chews with a wide variety of flavours and shapes for jellies, making them children’s favourites across all the distribution channels.

Private label plays an important role

Private label holds a strong position in sugar confectionery given the fact that the category is not seen as too sophisticated and it is perceived more as a snack between meals and less as a dessert. Consequently, private label has been gaining a strong position because it satisfies consumer demand for affordable price and availability in the dominant modern retailing.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Romania?
What are the major brands in Romania?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Sugar confectionery moves slightly to sophistication

Medicated confectionery follows the health trend

Pastilles, gums, jellies and chews ranks first in sales

COMPETITIVE LANDSCAPE

The competitive landscape shows fragmentation

De Silva Exclusiv ranks slightly ahead of its main competitors

Private label plays an important role

Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Sugar confectionery moves slightly to sophistication

Medicated confectionery follows the health trend

Pastilles, gums, jellies and chews ranks first in sales

COMPETITIVE LANDSCAPE

The competitive landscape shows fragmentation

De Silva Exclusiv ranks slightly ahead of its main competitors

Private label plays an important role

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Sugar Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Sugar confectionery moves slightly to sophistication

Medicated confectionery follows the health trend

Pastilles, gums, jellies and chews ranks first in sales

COMPETITIVE LANDSCAPE

The competitive landscape shows fragmentation

De Silva Exclusiv ranks slightly ahead of its main competitors

Private label plays an important role

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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