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Country Report

Sugar confectionery in

Sugar Confectionery in Romania

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pastilles, gums, jellies and chews record stifled retail volume growth as consumers focus on essential grocery items during the COVID-19 pandemic

Sugar confectionery remains concentrated in standard and economy price bands in 2020, with offerings such as cheap milk boiled sweets and milk caramels performing well, especially attractive during the outbreak of COVID-19 where consumers focused on lower unit prices.

Mints suffer from a lack of on-the-go consumption moments, while medicated confectionary benefits from the outbreak of COVID-19

For many adults, mints are the main attraction in sugar confectionery, aligning to the demand for fresh breath, particularly when on-the-go. A trend towards premiumisation has also been noticed from brands such as Winterfresh and Orbit Professional.

While several international players lose share, including leader Mars Romania SRL, Roshen One SRL records the highest growth in 2020

Although it continues to lead by Mars Romania SRL, there is a high level of fragmentation on the competitive landscape in 2020; the result of a high number of domestic players which operate at a relatively small scale at a regional level. Few domestic producers have succeeded to penetrate modern retailing chains, due to retailers demands for regular, ongoing supplies.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Romania?
What are the major brands in Romania?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pastilles, gums, jellies and chews record stifled retail volume growth as consumers focus on essential grocery items during the COVID-19 pandemic

Mints suffer from a lack of on-the-go consumption moments, while medicated confectionary benefits from the outbreak of COVID-19

While several international players lose share, including leader Mars Romania SRL, Roshen One SRL records the highest growth in 2020

RECOVERY AND OPPORTUNITIES

Pastilles, gums, jellies and chews will recover from negative volume growth, as children return to shopping with their parents in grocery retailing outlets

On-the-go consumption boosts growth for mints, lollipops and boiled sweets across the forecast period

Medicated confectionery will continue to perform well, recording the highest retail volume growth across the forecast period, despite higher price-points

Summary 1 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Rise in retail sales of packaged food helps to offset fall in sales to foodservice due to COVID-19 in 2020
Continued strong fragmentation of foodservice in Romania with few large players
Strong growth for prepared salads prior to COVID-19 as home working has the potential to impact sales to foodservice over the longer term

Consumer Foodservice

Closure of consumer foodservice outlets due to COVID-19 hits sales in 2020 as operators face challenges to recovery
Independent players dominate in terms of outlets while international chains lead value sales
Third party ordering and delivery services likely to remain a focus into the longer term

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sugar Confectionery in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pastilles, gums, jellies and chews record stifled retail volume growth as consumers focus on essential grocery items during the COVID-19 pandemic

Mints suffer from a lack of on-the-go consumption moments, while medicated confectionary benefits from the outbreak of COVID-19

While several international players lose share, including leader Mars Romania SRL, Roshen One SRL records the highest growth in 2020

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Overview

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Table of Contents

Sugar Confectionery in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pastilles, gums, jellies and chews record stifled retail volume growth as consumers focus on essential grocery items during the COVID-19 pandemic

Mints suffer from a lack of on-the-go consumption moments, while medicated confectionary benefits from the outbreak of COVID-19

While several international players lose share, including leader Mars Romania SRL, Roshen One SRL records the highest growth in 2020

RECOVERY AND OPPORTUNITIES

Pastilles, gums, jellies and chews will recover from negative volume growth, as children return to shopping with their parents in grocery retailing outlets

On-the-go consumption boosts growth for mints, lollipops and boiled sweets across the forecast period

Medicated confectionery will continue to perform well, recording the highest retail volume growth across the forecast period, despite higher price-points

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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