During the forecast period, the easing of COVID-19 restrictions will lead to an increase in on-the-go consumption, as well as impulse purchases. However, these factors will only partially benefit sugar confectionery, due to the unhealthy image of these products.
Medicated confectionery is predicted to record the fastest growth within sugar confectionery over the forecast period. Demand will be boosted by the lifting of COVID-19 mandates, which will lead to the growing incidence of colds, flu and other respiratory viruses.
Pastilles, gummies, jellies and chews will continue to account for the lion’s share of sugar confectionery sales and will therefore have the strongest impact on the category over the forecast period. During the next five years, demand is expected to rise, as manufacturers continue to tap into consumers’ increasing interest in a healthy nutrition.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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