Competitive Landscape
Storck Leverages Promotions to Sustain Leadership and Drive Loyalty
Sugar confectionery in Austria remains concentrated, with Storck GmbH holding a 27% share in 2026, followed closely by Haribo Lakritzen Hans Riegel Betriebs GmbH with 25%. Other manufacturers, such as Ed Haas Austria GmbH and Procter & Gamble Austria GmbH, have much smaller shares at 12% and 4% respectively, reinforcing the dominance of the top two players.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Austria?
- Which are the leading brands in Sugar Confectionery in Austria?
- How are products distributed in Sugar Confectionery in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Austria - Category analysis
Key Data Insights
Sugar Confectionery Summary
Storck and Haribo Drive Vegan Gummies Boom as Demand Shifts
Nimm2 Lachgummi Launches Set New Standard for Plant-Based Treats
Katjes Sets Pace as Vegan Launches Expected to Reshape Consumer Choices
Sour Flavour Innovation and Sugar-Free Claims to Drive Engagement
Storck Leverages Promotions to Sustain Leadership and Drive Loyalty
Supermarkets Leverage Proximity and Promotions to Defend Share
Snacks in Austria - Industry Overview
2026 Developments
Key Data Insights
Price Increases Foreground Affordability Challenges
Neoh Leverages No Added Sugar to Fuel Ice Cream Innovation
Share's Limited Editions Drive Impulse Purchases Amid Price Hikes
Private Label Launches to Expand Shelf Space and Drive Consumer Savings
Protein-Enriched and Vegan Innovations to Reshape Product Launches
New Regulations on Shrinkflation and Sustainable Packaging to Shape Value Proposition
Milka’S Familiarity Secures Leadership as Neoh Challenges with Sugar-Free Expansion
Discounters and E-Commerce Win Share as Supermarkets Adapt
Billa and Foodora Redefine Delivery Convenience through Partnership
Regulatory Change and Health Positioning Drive Format and Formulation Innovation
Share and Neoh Illustrate Contrasting Routes to Health-Oriented Differentiation
Alpha Republic's Technology Platform Anchors a Growing Private Label Ecosystem
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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