Moving into 2021, health concerns are continuing to impact sales of sugar confectionery as consumers are becoming more concerned about their sugar intake. Sugar confectionery suffers from a poor image and negative perception due to its high sugar levels, with a number of health issues attached to sugar intake.
Unaffected by the COVID-19 pandemic, medicated confectionery continues to record the best performance in retail value sales growth terms in sugar confectionery in 2021. This is ascribed to the fortified/functional added value of these products, appealing to consumers for their functionality, including relief from coughs and sore throats.
Haribo Lakritzen Hans Riegel Betriebs GmbH remains the leading player in sugar confectionery thanks to the success of its popular brand Haribo in pastilles, gums, jellies and chews. Due to the twin impact of the health and wellness trend and the negative image of sugar intake, Haribo is faced with challenges as the high sugar content of its products is leading to sales stagnating.
The gradual easing of restrictions implemented to curb the spread of COVID-19 is set to benefit impulse shopping and on-the-go consumption during the forecast period, especially in the short-term resulting in positive constant retail value sales growth. These positive factors, however, will only partially benefit sugar confectionery in the short term as the negative perceptions linked to health and sugar intake is likely to result in a static constant retail value sales growth performance for sugar confectionery during the latter part of the forecast period.
Due to the negative perception of sugar on one’s health, and despite innovation, categories such as boiled sweets and other sugar confectionery are set to continue their negative performance of the review period over the next five years. Conversely, medicated confectionery is set to keep growing at a steady rate over the next five years.
Vegan/vegetarian is becoming a key term in sugar confectionery. Manufacturers use the V-Label on packaging to attract consumers of ethical and healthy products.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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