Competitive Landscape
Lavdas Maintains Position by Innovating with No-Sugar Launches
Sugar confectionery in Greece is characterised by a high degree of concentration, with Mondelez Hellas SA holding a 27% value share and Lavdas SA following at 13% in 2026. Both Mondelez Hellas SA and Lavdas SA have successfully defended their positions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Greece?
- Which are the leading brands in Sugar Confectionery in Greece?
- How are products distributed in Sugar Confectionery in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Greece - Category analysis
Key Data Insights
Sugar Confectionery Summary
Price-Driven Value Growth and Consumer Price Sensitivity Define Sugar Confectionery
Gummies and Jellies Post Dynamic Growth, Reflecting Shifts in Consumer Preferences
Flavour Innovation and Modern Reinterpretations Revitalise Traditional Halva
Premiumisation and Convenience Formats Will Drive Value Growth in Sugar Confectionery
Unconventional Flavour Pairings and New Textures Set to Drive Experimentation
Functional Innovation Will Redefine Sugar Confectionery's Role beyond Occasional Indulgence
Lavdas Maintains Position by Innovating with No-Sugar Launches
Small Local Grocers Drive Impulse Sales as Kiosks and Convenience Thrive
Impulse-Driven Habits Limit Online Sales, Hindering Retail E-Commerce Expansion
Olympos Attracts Younger Buyers with Popular Flavour Innovation
Lavdas Captures Health-Conscious Demand with Its Sugar-Free Innovation
Snacks in Greece - Industry Overview
2026 Developments
Key Data Insights
Price-Driven Value Growth and Affordability Pressures Define Greece's Snacks
Spicy Innovation and Daily Snacking Trends Leads Value Growth in Snacks Categories
Convenient Formats and Functional Formulations Reinforce Snacks as Everyday Staples
Shifting Eating Habits and Busier Lifestyles Expected to Sustain Steady Value Growth
Functional Claims and Better-For-You Formulations Will Drive the Next Wave of Innovation
Bold Flavour Innovation and Hybrid Concepts Looks Set to Define Product Development
Mondelez and Tasty Foods Strengthen Consumer Trust and Distribution Reach
Mars' Acquisition of Kellanova Sets the Stage for Hybrid Snack Innovation
Supermarkets Extend Lead by Leveraging Affordability and Assortment
Convenience Stores and Forecourt Retailers Capture New Snacking Occasions
Supermarket E-Shops Extend Reach as Retail E-Commerce Gains Traction
Lidl's Halva Intensifies Competition as Retailers Modernise Traditional Products
Papadopoulou Extends Its Biscuit Leadership into Functional Snack Bars
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!