A surge in consumer demand for rice cakes has been noted. Agrinio, a prominent brand in rice products and active in other sugar confectionery, has effectively leveraged this growing interest by introducing a range of rice cakes coated with flavours such as caramel, espresso, and yoghurt.
The pervading global trend of prioritising a healthier lifestyle is undeniably influencing sugar confectionery in Greece. It is anticipated that players will adapt their product offerings to align with current health and wellness trends, which will likely result in an increase of product launches incorporating healthier sweeteners such as stevia, reduced sugar content, and enrichments with essential nutrients and vitamins.
Halva products are projected to experience substantial growth over the forecast period. Specifically, given the increasing demand for convenient, on-the-go snacks, it's anticipated that more companies, potentially including private label players, will introduce small-packaged halva bars into the market.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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