There are two main types of shoppers in South Africa – one that can afford to buy in bulk to save money, and another that buys smaller pack sizes because that is all they can afford. Regardless of their shopping preference, all consumers are price-conscious and look for ways to save money.
Given that many consumers are cash-strapped, now more than ever before, they are likely to seek out more affordable alternatives to the mainstream sugar confectionery products available. Cheap imported sugar confectionery products provide a suitable alternative due to their lower price point.
In January 2023, the South African government, in line with global trends, gazetted a draft of Regulations Relating to the Labelling and Advertising of Foodstuffs, which is open for public comment. The proposed changes in the draft regulation aim to ensure greater transparency, protect consumers against misleading claims, and promote healthier dietary choices.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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