Retail volume sales of sugar confectionery in Serbia will contain to expand during the five years to 2028, although the rate of growth will decelerate as the forecast period progresses. Demand will be stimulated by the trend towards busier lifestyles and consumers’ desire for quick, on-the-go options.
Growing levels of health consciousness are also likely to have a negative impact on sales of sugar confectionery, as consumers become more aware of the risks associated with eating too much sugar, thanks to the increasing amount of time they spend online. Here, there is an opportunity for manufacturers to invest in “healthier” sugar confectionery alternatives, such as those free from sugar, artificial colours and flavours and which are made from natural ingredients.
Ongoing consumer price sensitivity will continue to impact sugar confectionery sales, at least in the short-term. Budget-conscious Serbians are expected review their spending on snacks in general, and sugar confectionery in particular.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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