Sugar confectionery is expected to see declining retail volume growth over the forecast period. This will primarily be because of the rising health awareness of Serbian consumers.
When Lidl arrived in Serbia in 2018, it made a quick and noticeable impact on sugar confectionery with its private label lines, especially Sugarland. Lidl and Sugarland’s retail value shares have risen year-on-year in the category, including in 2022.
In terms of distribution, a main trend over the forecast period is expected to be the decline of independent small grocers and further growth of e-commerce. It is predicted that independent small grocers will come under stronger pressure from the wider modernisation of retailing in Serbia.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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