In 2021, sugar confectionery is expected to perform better than in 2020 as the category shows some signs of recovery. In 2020, sugar confectionery suffered a double digit decline in retail volume sales as the COVID-19 pandemic caused consumers to become more health conscious, and many avoided sugary products such as those in this category.
In 2021, traditional grocery retailers in Saudi Arabia are expected to perform well, recording considerable retail value growth for the year. Traditional outlets such as small independent grocers and food/drink/tobacco specialists are expected to register an increase in value share in sugar confectionery in 2021 as consumers begin to return to their pre-COVID-19 lifestyles and shopping habits.
Sugar confectionery was hit particularly hard by rising consumer awareness of the adverse effects of sugar consumption in 2020. Parents are likely to continue paying increasing attention to their children’s health and eating routines, in 2021 as a result of the COVID-19 crisis, and will likely focus on reducing their sugar intake.
Over the forecast period, sugar confectionery is expected to post a stronger recovery, with all product areas expected to return to positive retail volume growth in 2022 and to maintain moderate growth throughout the forecast period. The recovery of the category will, in part, be driven by the reopening of schools, leisure facilities and other attractions such as cinemas.
Over the forecast period, companies in sugar confectionery will need to work hard to stimulate growth in the category. New product development is a particularly good way of encouraging new sales by offering innovating new product formats, flavours and shapes to attract consumers.
Over the forecast period, the lasting economic impact of the COVID-19 is expected to restrict consumer spending, which will limit retail current value growth to a moderate rate in the coming years. Economic conditions and last year’s imposition of VAT will also likely contribute to the heightened dampening of demand for non-essential products such as sugar confectionery.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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