Competitive Landscape
Fazer Makeiset Oy and Cloetta Suomi Oy Sustain Leadership through Brand Strength and Loyalty
Sugar confectionery in Finland remains highly concentrated in 2026, with Fazer Makeiset Oy and Cloetta Suomi Oy accounting for the largest company shares at 31% and 30%, respectively. Over the period from 2021 to 2026, there has been little change in overall concentration, as both companies have consistently held similar shares, indicating a stable competitive environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Finland?
- Which are the leading brands in Sugar Confectionery in Finland?
- How are products distributed in Sugar Confectionery in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Finland - Category analysis
Key Data Insights
Sugar Confectionery Summary
Cloetta Suomi Oy Leverages Real-Time Data to Boost Pick-And-Mix Sales
Läkerol Dents Taps into Health-Driven Snacking with Functional Positioning
Manufacturers to Drive Value Growth with Functional Launches and Premiumisation
Fazer Makeiset Oy and Cloetta Suomi Oy Sustain Leadership through Brand Strength and Loyalty
Supermarkets and Hypermarkets Maintain Lead as E-Commerce Accelerates
E-Commerce Leverages Convenience and Promotions to Fuel Growth
Cloetta Suomi Oy Expands Functional Snacking with Läkerol Dents Launch
Snacks in Finland - Industry Overview
2026 Developments
Key Data Insights
S Group Expands Private Label Biscuit Range to Address Price Sensitivity
Jymy and Robin Packalen Drive Trading-Up through Indulgent Ice Cream Launches
Jymy Max Targets Health-Conscious Shoppers with Lower Sugar Innovation
Kesko Oyj and S Group to Elevate Premium Private Label to Challenge Brands
Confectionery to Maintain Lead as Savoury Snacks Accelerates Value Gains
Health and Indulgence to Converge as Consumers Demand Added Value
Fazer Makeiset Oy Leverages Brand Strength and Loyalty to Sustain Leadership
S Group and Kesko Oyj Drive Hypermarket and Supermarket Lead
Kesko Oyj Partners with Local Producers to Elevate Premium Private Label
E-Commerce Expands for Planned Purchases, but Physical Stores Retain Impulse Sales
S Group Shapes Consumer Choices with Premium Private Label and Indulgent Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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