Pick and mix counters were temporarily closed during the COVID-19 outbreak in 2020 due to health concerns, which led to a minimal decline in retail volume sales, with impulse purchases also falling as many Finns stayed at home for longer periods during the health crisis.
Responsible attitudes towards food waste and measures to reduce it are key trends within Finland, and sugar confectionery is no exception. Manufacturers are investing in major programmes to tackle the issue.
Natural ingredients are in focus in sugar confectionery. Manufacturers continue to address health concerns and offer Finns healthier options.
The Finnish sugar confectionery area is characterised by strong brands, leaving relatively little room for private label, although its share is expected to grow strongly in 2021 as many consumers cut back on their spending after the economic effects of the COVID-19 pandemic. Even so, Finns tend to be rather loyal to domestic brands.
The free from sugar trend is developing within sugar confectionery. Cloetta Suomi’s xylitol products feature the health claim “reduces plaque and risk of tooth decay”.
Sustainability and recycling have been major topics in Finnish society for some time and the COVID-19 pandemic is likely to have increased consumers’ desire to follow good environmental practices going forward. Manufacturers are investing heavily to meet these expectations.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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