Executive Summary

Aug 2019
PROSPECTS
Manufacturers focus on flavour innovation to drive value sales in a mature category

Sugar confectionery is a very mature category in Finland, benefiting from high per capita consumption.

Ethical and health concerns on the rise

Sugar confectionery in Finland is also being impacted by consumers’ increasing ethical and health concerns. Fazer Makeiset, for example, launched Fazer Tutti Frutti Original Natural Colours, a bright assortment of gums in fruit flavours such as raspberry, pear, lemon and the unique Tutti Frutti.

Sugar confectionery manufacturers expand their range of pack sizes to cater for on-the-go demand as well as those looking to share

Finns are leading increasingly busy lifestyles and so snacking outside the home is on the rise. Manufacturers are thus seeking to cater for this trend by launching smaller snack-sized packs.

COMPETITIVE LANDSCAPE
Cloetta Suomi and Fazer Makeiset together continue to dominate sugar confectionery thanks to well-established brands

Cloetta Suomi remained the leading player in sugar confectionery in 2019, closely followed by the domestic manufacturer Fazer Makeiset, with the two companies together accounting for a dominant share of retail value sales. Their leading positions can be attributed to factors such as their longstanding presence in the country, well-established brands and widespread distribution networks.

Manufacturers explore new marketing ideas while also encouraging Finns to feel less guilty about indulging

Greater focus on more natural ingredients as well as more intense flavours

In 2018, Cloetta Suomi expanded its mint selection with Mynthon Original Cola flavour, which was made available in a larger pack size than usual for this brand. In addition, its packaging highlighted the fact that the product was sweetened with sugar, with the company stating this to be a more natural option than artificial sweeteners, which many consumers are looking to avoid.

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Sugar Confectionery in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Finland?
  • What are the major brands in Finland?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Finland - Category analysis

HEADLINES

PROSPECTS

Manufacturers focus on flavour innovation to drive value sales in a mature category
Ethical and health concerns on the rise
Sugar confectionery manufacturers expand their range of pack sizes to cater for on-the-go demand as well as those looking to share

COMPETITIVE LANDSCAPE

Cloetta Suomi and Fazer Makeiset together continue to dominate sugar confectionery thanks to well-established brands
Manufacturers explore new marketing ideas while also encouraging Finns to feel less guilty about indulging
Greater focus on more natural ingredients as well as more intense flavours
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle
Competitors stood out by using authentic flavours, domestic ingredients and innovation
In a competitive landscape, players focus on innovation and fulfilling consumer demands 
Hypermarkets gain success at the expense of smaller grocery retailers
Players will focus on eco-credentials, health and wellness and innovation to cut-through competition 

FOODSERVICE

Sales to Foodservice
Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities 
Free-from products are on the rise as foodservice responds to consumer demand
Consumer Foodservice
Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period 
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources