Despite a shift from foodservice to retail and greater consumption at home which helped boost the category during the pandemic, the lack of impulse and out of pocket sales from independent small grocers together with the reduced sugar trend seen in modern grocery retailers had a negative impact on the category. Sugar confectionery is frequently consumed at social gatherings in the Dominican Republic, therefore sales are expected to experience a resurgence when restrictions more fully ease and larger numbers of people are allowed to gather again once the virus recedes and vaccines are rolled out.
Medicated confectionery is expected to achieve a rebound in sales in 2021, appealing to consumers in the Dominican Republic with its functional property of alleviating sore throats. While the category experienced a decline in 2020, it was cushioned somewhat by its added value and functionality compared to other categories of sugar confectionery.
Over the forecast period, social media will provide an opportunity to strategically reconnect with isolated consumers and reposition sugar confectionery as a healthy alternative in their minds. Prior to the pandemic, there was little advertising or promotional support for sugar confectionery.
The sugar confectionery category is expected to remain highly segmented, with a broad range of price points to accommodate different distribution channels, and various levels of consumer spending power. However, products with premium price tags may struggle as the impact of the COVID-19 pandemic will likely be compounded by the scale of the emerging domestic and global economic recession.
Sugar confectionery may recover faster if industry players appeal specifically to children and young adults over the forecast period. Due to the diversity of sugar confectionery products available, there are products to suit the requirements of consumers of all ages.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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