The high sugar content in boiled sweets, lollipops, toffees, caramels and nougat, as well as other sugar confectionery, discourages frequent consumption as consumers are reducing their sugar intake and opting for smaller portions of snacks overall. Therefore, existing players are expected to shift their focus to other snack categories, such as Mayora (M) Sdn Bhd in boiled sweets switching to offer more sweet and savoury biscuits.
On the other hand, standard mints and medicated confectionery are expected to prosper. Medicated confectionery, in particular, received a boost during the time of the pandemic as consumers sought out products which could help soothe sore throats and those which are believed to protect against falling ill.
Existing players are expected to offer more sugar-free confectionery over the forecast period, especially so in the most popular categories of standard mints and medicated confectionery. For example, brand Halls (from Mondelez (M) Sales Sdn Bhd) and Hacks (from Hacks (M) Sdn Bhd), in sugar-free variants, may boost consumption in order to compete with Fisherman's Friend (from Lofthouse of Fleetwood Ltd) and Ricola (from Ricola Asia Pacific Pte Ltd).
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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