Competitive Landscape
Perfetti Van Melle Group Leverages Innovation and Display to Retain Lead
Sugar confectionery in Malaysia remains moderately concentrated, with Perfetti Van Melle Group holding the largest share at 15% in 2026, followed by Lofthouse of Fleetwood Ltd at 9% and Yupi Indo Jelly Gum PT at 9%. The overall structure has not changed significantly over the past five years, with the top companies maintaining relatively stable shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Malaysia?
- Which are the leading brands in Sugar Confectionery in Malaysia?
- How are products distributed in Sugar Confectionery in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Malaysia - Category analysis
Key Data Insights
Sugar Confectionery Summary
Retail Value Sales Improve, Despite Stagnant Volume Sales
Gummies and Jellies Retain Volume Lead Ahead of Boiled Sweets
Khee San Food Industries Leverages Value Positioning to Outmanoeuvre Competitors
Brands Respond to Price Concerns with Affordable, Innovative Launches
Packaging and Digital Engagement Drive Impulse Purchases and Brand Differentiation
Health and Affordability Reshape Product Development and Purchasing Decisions
Perfetti Van Melle Group Leverages Innovation and Display to Retain Lead
Small Local Grocers Boost Impulse Sales through Proximity and Pack Variety
Khee San Food Industries Launches Affordable Lollipops to Capture Cautious Spenders
Perfetti Van Melle and Amos Sweet Inc Sustain Brand Strength through Innovation and Display
Value-Driven Innovation and Targeted Retail Drive Resilience in Challenging Times
Snacks in Malaysia - Industry Overview
2026 Developments
Key Data Insights
Urc Snack Foods Drives Affordable Innovation as Shoppers Trade Down
Maestro Swiss and Nestlé Expand Snacking Occasions with Innovation
Khee San and Urc Win Mass Appeal with Functional, Value-Led Launches
Government Support for Packaged Food Sustains Affordability and Drives Volume
Modern Retail Shifts and Pack-Size Strategies Reshape Consumer Access
Nestlé and Mondelez Secure Shelf Dominance as New Launches Intensify Rivalry
Small Local Grocers Extend Reach as Brands Leverage Rural Access
E-Commerce Growth Plateaus as Shoppers Stick with Nearby Stores
Urc Snack Foods and Khee San Drive Affordability with Multi-Pack Launches
Maestro Swiss and Nestlé Expand Snacking Moments with Cross-Category Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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