Executive Summary

Jul 2018
PROSPECTS
Health consciousness expected to impact sugar confectionery

Over the forecast period, sales of sugar confectionery are expected to continue being influenced by the rising consumer demand for healthy indulgence. The category will therefore continue to be under severe pressure from competing snacking categories such as chocolate confectionery, sweet biscuits, snack bars and fruit snacks, and from the media and consumers’ growing concerns about the impact of sugar on overall health and its negative effects on oral health.

Medicated confectionery and mints will continue to flourish

Medicated confectionery, which was among the two best-performing categories in 2018, is expected to continue registering a positive performance over the forecast period that is in line with growth posted over the review period. Medicated confectionery will continue to appeal to Swiss adult consumers for its functionality, which includes relief from a sore throat, and due to demand for strong flavours.

Innovation will remain a key priority

The perception of sugar confectionery as unhealthy is expected to negatively influence the performance of the category over the forecast period. In order to sustain consumer interest, manufacturers of sugar confectionery will need to strongly rely on innovation.

COMPETITIVE LANDSCAPE
Migros to lead sales of sugar confectionery

Switzerland’s leading retailer Migros will continue to lead sugar confectionery over the forecast period. Its private label lines offer products in the economy, standard and premium segments and enjoy high consumer trust in Switzerland.

Focus will be on targeting adult consumers

In 2017, Ricola launched Ricola Herbs and Caramel. The product is sweetened with stevia, contains natural ingredients and flavours, and it is lactose-free and gluten-free, which are all product benefits that resonate well with consumers’ demand for healthier sugar confectionery.

More threats ahead

In addition to its unhealthy image, sugar confectionery is expected to face further threats that will impede growth. Among those threats, self-checkout areas will represent the biggest threat to the performance of sugar confectionery, as there is no space allocated for impulse purchases in this kind of checkout.

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Sugar Confectionery in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Switzerland?
  • What are the major brands in Switzerland?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth
The health and wellness trend continues to shape demand for packaged food
Private label strengthens its position in packaged food
Supermarkets leads distribution channels while discounters gains share
Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice
Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns
Consumer Foodservice
Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources