Over the forecast period, sales of sugar confectionery are expected to continue being influenced by the rising consumer demand for healthy indulgence. The category will therefore continue to be under severe pressure from competing snacking categories such as chocolate confectionery, sweet biscuits, snack bars and fruit snacks, and from the media and consumers’ growing concerns about the impact of sugar on overall health and its negative effects on oral health.
Medicated confectionery, which was among the two best-performing categories in 2018, is expected to continue registering a positive performance over the forecast period that is in line with growth posted over the review period. Medicated confectionery will continue to appeal to Swiss adult consumers for its functionality, which includes relief from a sore throat, and due to demand for strong flavours.
The perception of sugar confectionery as unhealthy is expected to negatively influence the performance of the category over the forecast period. In order to sustain consumer interest, manufacturers of sugar confectionery will need to strongly rely on innovation.
Switzerland’s leading retailer Migros will continue to lead sugar confectionery over the forecast period. Its private label lines offer products in the economy, standard and premium segments and enjoy high consumer trust in Switzerland.
In 2017, Ricola launched Ricola Herbs and Caramel. The product is sweetened with stevia, contains natural ingredients and flavours, and it is lactose-free and gluten-free, which are all product benefits that resonate well with consumers’ demand for healthier sugar confectionery.
In addition to its unhealthy image, sugar confectionery is expected to face further threats that will impede growth. Among those threats, self-checkout areas will represent the biggest threat to the performance of sugar confectionery, as there is no space allocated for impulse purchases in this kind of checkout.
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This industry report originates from Passport, our Packaged Food market research database.