Sugar confectionery is expected to show a marginally better performance in 2021, returning to slight retail volume growth and seeing a slower current value decline, in fact remaining almost static. The sweet snacks trend saw a pause during COVID-19, with greater health-consciousness and competition from other snacking categories which are considered healthier, such as fruit snacks and cereal bars.
Health and wellness remains a strong trend in Switzerland. Swiss parents are increasingly concerned about their children’s health and teeth, and many try to avoid sugar confectionery.
Medicated confectionery was an outlier in 2020, as the only category to see retail volume and current value growth, and this is set to continue in 2021. Growth has been driven by the pandemic and consumers’ desire to stay healthy and/or prevent catching the virus.
Over the forecast period sugar confectionery is expected to return to growth in both retail volume and current value terms. However, the rates of increase are likely to be minimal in volume terms in particular, as these products will continue to suffer from their unhealthy image.
A notable threat to growth for sugar confectionery in the forecast period is expected to be the increasingly wide availability and consumer acceptance of self-scan checkouts. These are profoundly changing the checkout process, as there is less shelf space (if any) at checkouts for impulse products such as confectionery, and less spare time to assess such products.
Private label is expected to remain the leader in sugar confectionery in the forecast period, and Migros will remain the leading private label player. It has a three-tiered offering (economy, standard and premium) which caters to all budgets and tastes, and also benefits from its extensive retail network all over the country.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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