Sugar confectionery is expected to see elements of slow recovery over the forecast period, most likely driven by medicated confectionery and supported by launches of “healthier” options such as sugar-free and those fortified with vitamins. Ailing subcategories, such as boiled sweets and lollipops, on the other hand, will continue to suffer; although it is possible there may be some innovation in this area to make such products more attractive, such as options made from natural fruit juice, for example.
Over the forecast period, Swiss consumers will likely continue to pay more attention to what they are eating. As sugar confectionery faces inherently high sugar content and challenges in terms of its image in relation to health and wellbeing, manufacturers are expected to place an ongoing focus on products to help consumers to associate their products with health or functionality.
Migros Genossenschaftsbund eG is expected to continue leading sugar confectionery over the forecast period. The private label benefits from its three-tiered offering (economy, standard, and premium) which caters to all budgets and tastes, along with its extensive retail network across the country.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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