Competitive Landscape
Migros Genossenschaftsbund Eg Leverages Consumer Loyalty to Sustain Leadership
Sugar confectionery in Switzerland remains moderately concentrated, with Migros Genossenschaftsbund eG expected to maintain a 19% share in 2026. The gap between Migros and the second-ranked Ricola AG, which is expected to hold an 8% share, underscores the clear leadership of Migros, while the remainder of the field is fragmented among smaller players such as Lofthouse of Fleetwood Ltd, Haribo GmbH & Co KG and Halter Bonbons AG, all with shares between 5% and 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Switzerland?
- Which are the leading brands in Sugar Confectionery in Switzerland?
- How are products distributed in Sugar Confectionery in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Switzerland - Category analysis
Key Data Insights
Sugar Confectionery Summary
Retail Price Increases Drive Value Gains Amid Shifting Consumer Preferences
Medicated Products Outperform as Health Focus Boosts Demand
Ricola and Mars Wrigley Shape Demand for Functional and Plant-Based Options
Discounters and Private Label to Drive Price Competition and Value Focus
Medicated Confectionery to Outpace All Other Types as Health Priorities Strengthen
Self-Checkout Expansion to Reduce Impulse Purchases and Reshapes Retail Dynamics
Migros Genossenschaftsbund Eg Leverages Consumer Loyalty to Sustain Leadership
Supermarkets Reinforce Lead as Discounters Close in on Value Seekers
Snacks in Switzerland - Industry Overview
2026 Developments
Key Data Insights
Sustainability and Indulgence Converge to Drive Swiss Snacks Growth
Culturally Diverse and Origin-Specific Flavours Aid Savoury Snacks Innovation
Functional Innovation and Better-For-You Claims Reshape Switzerland’S Snacking Landscape
Premium Resilience and Inflationary Pressures to Define Snacks Outlook
Chocolate Confectionery to Lead as Savoury Snacks Gain Ground with Mindful Portioning
Wellness and Sustainability to Reshape Product Development and Pricing Strategies
Migros Genossenschaftsbund Eg Maintains Lead through Extensive Retail Reach
Migros and Coop Expand Supermarket Reach to Maintain Shopper Loyalty
Retail E-Commerce Online Platforms to Attract Convenience Seekers
Rising Foodservice Prices Shift Snacking Occasions to Retail
Snacketti Capitalises on Intense Heat and Crunch to Define a New Wave of Indulgent Snack
Environmental Pressures and Consumer Values Accelerate Cocoa-Free Chocolate
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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