Butter and spreads is predicted to remain a fairly consolidated competitive landscape in 2022, led by Fonterra Brands (Australia) Pty Ltd, where its margarine and spreads brand Western Star Spreadable is set to gain further share. However, its overall strength is supported by its presence within the more dynamic butter with its brands Western Star and Mainland Butter Soft.
Local consumers are likely to opt for private label products to save on food costs as affordability grows more crucial for Australians than staying loyal to their favourite brands. As Australians search for best value for their money, private label products by retailers such as Woolworths and discounters like Aldi are better equipped to meet the demand for affordability.
The COVID-19 pandemic, related trading restrictions and border closures have decimated the local hospitality and foodservice industry over the past two years. Damage caused by extensive flooding over the 2021/22 summer season, and poor harvests following heavy rains in Queensland and New South Wales have impacted food supplies and prices have skyrocketed in Australia.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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