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Country Report

Butter and Margarine in

Butter and Spreads in Singapore

Sep 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Margarine and spreads producers struggle to attract consumers away from butter

Butter and spreads continued to record stagnating demand in Singapore in 2019, due to on the one hand, ongoing declining demand for margarine and spreads, which consumers perceive to contain a high amount of preservatives and additives, while on the other hand, the positive performance of butter, which consumers are increasingly accepting as a more natural purer product, supported by the rising health and wellness trend in the country. Butter is being increasingly used in the home as local consumers show more of a willingness to adopt Western trends and use it as an ingredient for cooking such as baking.

Butter benefits from health and wellness thanks to pure and natural image

Butter continued to experience stable demand in 2019 after several years of instability regarding supply, resulting in volatile price increases mid-review period caused by dairy farmers exiting butter production. However, while butter’s unit price remained significantly higher than that of margarine and spreads, the health and wellness trend continued to support demand for the former, with consumers’ rising disposable incomes allowing them to occasionally indulge in higher quality products.

Ban on hydrogenated oils will force producers to adopt alternative ingredients

Demand for margarine and spreads will continue to be low in consumer foodservice compared to retail, with a potential ban on partially hydrogenated oils implemented by The Ministry of Health in Singapore expected to result in only marginal growth through this channel, as it announced that artificial trans-fat found in some margarine and spreads is harmful to health such as increasing the risk of heart disease. Margarine is often used in foodservice for baked goods, while Singaporean coffee beans are often roasted with sugar and margarine.

COMPETITIVE LANDSCAPE

SCS butter continues to benefit from strong brand recall amongst consumers

Auric Pacific Group Ltd retained its leadership of butter and margarine in 2019 due to its strong hold over butter, offering its leading brand SCS, which continues to benefit from high consumer recall and habitual use amongst Singaporeans. Butter is a category where the core product of salted or unsalted butter is largely similar and therefore it is difficult for players to differentiate their brands outside of adding fortified ingredients.

Imported brands enter Singapore with innovative offers

Imported brands of butter and spreads are expanding their presence in Singapore in addition to offering a wider variety of products to match local consumers’ needs. Historically, the category was limited to mainstay brands such as SCS, Golden Churn, Lurpak and Arla, offering variations such as salted, unsalted and reduced fat.

Buttercup and Praise pose strong competition to Meadow Lea by offering fortified ingredients

Meadow Lea from Goodman Fielder Ltd retained its leadership of margarine and spreads in 2019, although it is facing increasing pressure from competitors such as Buttercup and Praise. Buttercup claims to be naturally cholesterol free and contains Omega 3 in addition to vitamins A and D, with less than 0.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Singapore?
What are the major brands in Singapore?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Singapore - Category analysis

HEADLINES

PROSPECTS

Margarine and spreads producers struggle to attract consumers away from butter

Butter benefits from health and wellness thanks to pure and natural image

Ban on hydrogenated oils will force producers to adopt alternative ingredients

COMPETITIVE LANDSCAPE

SCS butter continues to benefit from strong brand recall amongst consumers

Imported brands enter Singapore with innovative offers

Buttercup and Praise pose strong competition to Meadow Lea by offering fortified ingredients

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer inquisitiveness will drive market growth

Packaged food growth slows amid recession fears

Manufacturers adopt cautious approach as government rhetoric increasingly focuses on healthy living

Packaged food distribution likely to remain stable with little disruption

Premiumisation and health-focused products will remain as key strategies to derive growth in an era of stable consumption

FOODSERVICE

Sales to foodservice

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Rising poultry sales seen as demand for Korean cuisine continues to grow in 2019

Consumer foodservice

Third party food apps continue to deliver in terms of growth
Interest in hotpot reaches boiling point with consumers demanding new dining experiences
Diversification is gaining prominence as a strategy by foodservice outlets to gain share of throat and brand loyalty

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Margarine and spreads producers struggle to attract consumers away from butter

Butter benefits from health and wellness thanks to pure and natural image

Ban on hydrogenated oils will force producers to adopt alternative ingredients

COMPETITIVE LANDSCAPE

SCS butter continues to benefit from strong brand recall amongst consumers

Imported brands enter Singapore with innovative offers

Buttercup and Praise pose strong competition to Meadow Lea by offering fortified ingredients

Overview

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Overview

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Table of Contents

Butter and Spreads in Singapore - Category analysis

HEADLINES

PROSPECTS

Margarine and spreads producers struggle to attract consumers away from butter

Butter benefits from health and wellness thanks to pure and natural image

Ban on hydrogenated oils will force producers to adopt alternative ingredients

COMPETITIVE LANDSCAPE

SCS butter continues to benefit from strong brand recall amongst consumers

Imported brands enter Singapore with innovative offers

Buttercup and Praise pose strong competition to Meadow Lea by offering fortified ingredients

CATEGORY DATA

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer inquisitiveness will drive market growth

Packaged food growth slows amid recession fears

Manufacturers adopt cautious approach as government rhetoric increasingly focuses on healthy living

Packaged food distribution likely to remain stable with little disruption

Premiumisation and health-focused products will remain as key strategies to derive growth in an era of stable consumption

FOODSERVICE

Sales to foodservice

Consumer foodservice

Category Data

MARKET DATA

SOURCES

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