Country Report

Butter and Margarine in

Butter and Spreads in Singapore

Sep 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown encourages consumers to stay home and cook more elaborate meals

During the recent pandemic, food websites all around the world saw a surge in home baking content. With more time spent at home, consumers have been trying out new recipes, in line with the trend of bringing foodservice experiences into the home, with more and more people recreating dishes that they normally consume outside.

Brands focus on attracting consumers towards margarine and spreads

Margarine temporarily gained some momentum during the COVID-19 pandemic as the supply of butter could not meet the surge in demand, especially during the lockdown period. As more consumers were cooking and baking at home, many sought to use butter in order to create more rich flavours.

Strong brand awareness key to success of SCS within butter

Auric Pacific Group continues to lead sales due to its strong positioning within butter, where it offers its leading SCS brand, which continues to benefit from high consumer recall and habitual use among Singaporeans. Butter is a category where the core product of salted or unsalted butter is largely similar and it is therefore difficult for players to differentiate their brands outside of adding fortified ingredients.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Singapore?
What are the major brands in Singapore?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown encourages consumers to stay home and cook more elaborate meals

Brands focus on attracting consumers towards margarine and spreads

Strong brand awareness key to success of SCS within butter

RECOVERY AND OPPORTUNITIES

New imported brands continue attract curious consumers

Rising health awareness to boost demand for butter with pure and natural image

Producers forced to change offerings in response to ban on hydrogenated oils

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice outlets negatively affected by COVID-19
Healthy plant-based protein becomes more popular as more products enter foodservice outlets
Previously hyped bubble tea is here to stay

Consumer Foodservice

Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19
Hawker stalls’ digitalisation journey boosts growth during and beyond COVID-19 period
Foodservice players heading towards sustainability

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown encourages consumers to stay home and cook more elaborate meals

Brands focus on attracting consumers towards margarine and spreads

Strong brand awareness key to success of SCS within butter

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown encourages consumers to stay home and cook more elaborate meals

Brands focus on attracting consumers towards margarine and spreads

Strong brand awareness key to success of SCS within butter

RECOVERY AND OPPORTUNITIES

New imported brands continue attract curious consumers

Rising health awareness to boost demand for butter with pure and natural image

Producers forced to change offerings in response to ban on hydrogenated oils

CATEGORY DATA

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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