Despite the consolidated competitive landscape of margarine and spreads in Singapore, the share gain of smaller players under “others” in 2022 is likely to encourage further new entries over the forecast period. Despite prevailing consumer knowledge that margarine and spreads is largely plant-based and derived from vegetable oil, there are brands launching margarine positioned as plant-based butter and offering them in formats similar to butter such as block, spreadable, and compound, including Natuli’s Organic Vegan Butter Block, Nuttelex Buttery Vegan Spread, and Love Handle’s Kombu Butter made with vegetable shortening.
Although 2020 witnessed a demand spike from home cooking trends during the pandemic, retail sales of butter are expected to see stable consolidation over the forecast period. High animal fat content increases the contingence on livestock diets in determining the taste of butter compared to lower fat content dairy items such as cream or milk.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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