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During the recent pandemic, food websites all around the world saw a surge in home baking content. With more time spent at home, consumers have been trying out new recipes, in line with the trend of bringing foodservice experiences into the home, with more and more people recreating dishes that they normally consume outside.
Margarine temporarily gained some momentum during the COVID-19 pandemic as the supply of butter could not meet the surge in demand, especially during the lockdown period. As more consumers were cooking and baking at home, many sought to use butter in order to create more rich flavours.
Auric Pacific Group continues to lead sales due to its strong positioning within butter, where it offers its leading SCS brand, which continues to benefit from high consumer recall and habitual use among Singaporeans. Butter is a category where the core product of salted or unsalted butter is largely similar and it is therefore difficult for players to differentiate their brands outside of adding fortified ingredients.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Singapore with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.