Executive Summary

Aug 2018
PROSPECTS
Consumers more aware of different butter uses

With increasing consumption of bread, Singaporeans are demanding more spreads for daily consumption. Prior to the review period, butter was mostly sold in blocks, while margarine was sold as a spread, resulting in margarine’s popularity among consumers for daily consumption due to its convenience.

Margarine producers focusing on healthier alternatives

To counter this competition, margarine manufacturers are attempting to improve the health profile of their products through product fortification and innovation. Players are focusing on providing products with added benefit and healthier nutrient content.

Growing focus on healthy fats

Over the next few years, demand for healthier products will continue to grow and consumers are expected to continue to switch from margarine to butter. Players are expected to expand their innovation efforts from focusing on fortification to using a wider variety of healthier fats in their products, similar to the new coconut oil spread launched by Nuttelex Food Products in 2017 that targets consumers interested in the benefits of coconut oil.

COMPETITIVE LANDSCAPE
Players responding to growing interest in recreational cooking

Butter value sales are expected to continue rising as Singaporeans are becoming more exposed to Western cuisine and consumer foodservice outlets serving butter. Growing exposure to Western dishes and consumer foodservice outlets, coupled with the rising number of cooking magazines and shows such as AFC and Master Chef, is heightening consumer interest in replicating meals at home.

Global butter supply shortage impacts producers

During the review period, the global instability of butter supply between 2016 and 2017 pushed butter prices upwards in Singapore. Lower supply caused by dairy farmers quitting butter production was met with higher demand among consumers across the world, with Asian countries like Singapore driving growth for full-fat butter and baked goods.

Improving supply to reduce prices

Over the forecast period, prices are expected to fall as milk supply increases in line with the improving climate in butter producing countries. However, as it takes time for milk supply to be replenished and to meet rising demand, prices will remain high for the next few years.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Butter and Margarine in Singapore?
  • What are the major brands in Singapore?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits
Growth in packaged food current value sales remains stable in 2018
Packaged food innovations centre around health and convenience
Supermarkets remains the leading distribution channel
Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice
Diverse foodservice landscape creates demand for wide variety of packaged food types
Use of healthier packaged food products by foodservice players set to continue rising
Consumer Foodservice
Independent operators lead innovation in foodservice menus and concepts
Healthier foodservice concepts continue to gain popularity
Foodservice operators launch branded packaged food products for retail sale
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources