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Country Report

Butter and Margarine in

Butter and Spreads in Singapore

18 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers more aware of different butter uses

With increasing consumption of bread, Singaporeans are demanding more spreads for daily consumption. Prior to the review period, butter was mostly sold in blocks, while margarine was sold as a spread, resulting in margarine’s popularity among consumers for daily consumption due to its convenience.

Margarine producers focusing on healthier alternatives

To counter this competition, margarine manufacturers are attempting to improve the health profile of their products through product fortification and innovation. Players are focusing on providing products with added benefit and healthier nutrient content.

Growing focus on healthy fats

Over the next few years, demand for healthier products will continue to grow and consumers are expected to continue to switch from margarine to butter. Players are expected to expand their innovation efforts from focusing on fortification to using a wider variety of healthier fats in their products, similar to the new coconut oil spread launched by Nuttelex Food Products in 2017 that targets consumers interested in the benefits of coconut oil.

COMPETITIVE LANDSCAPE

Players responding to growing interest in recreational cooking

Butter value sales are expected to continue rising as Singaporeans are becoming more exposed to Western cuisine and consumer foodservice outlets serving butter. Growing exposure to Western dishes and consumer foodservice outlets, coupled with the rising number of cooking magazines and shows such as AFC and Master Chef, is heightening consumer interest in replicating meals at home.

Global butter supply shortage impacts producers

During the review period, the global instability of butter supply between 2016 and 2017 pushed butter prices upwards in Singapore. Lower supply caused by dairy farmers quitting butter production was met with higher demand among consumers across the world, with Asian countries like Singapore driving growth for full-fat butter and baked goods.

Improving supply to reduce prices

Over the forecast period, prices are expected to fall as milk supply increases in line with the improving climate in butter producing countries. However, as it takes time for milk supply to be replenished and to meet rising demand, prices will remain high for the next few years.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Singapore?
What are the major brands in Singapore?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Singapore - Category analysis

HEADLINES

PROSPECTS

Consumers more aware of different butter uses

Margarine producers focusing on healthier alternatives

Growing focus on healthy fats

COMPETITIVE LANDSCAPE

Players responding to growing interest in recreational cooking

Global butter supply shortage impacts producers

Improving supply to reduce prices

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Diverse foodservice landscape creates demand for wide variety of packaged food types
Use of healthier packaged food products by foodservice players set to continue rising

Consumer Foodservice

Independent operators lead innovation in foodservice menus and concepts
Healthier foodservice concepts continue to gain popularity
Foodservice operators launch branded packaged food products for retail sale

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers more aware of different butter uses

Margarine producers focusing on healthier alternatives

Growing focus on healthy fats

COMPETITIVE LANDSCAPE

Players responding to growing interest in recreational cooking

Global butter supply shortage impacts producers

Improving supply to reduce prices

Overview

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Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Singapore - Category analysis

HEADLINES

PROSPECTS

Consumers more aware of different butter uses

Margarine producers focusing on healthier alternatives

Growing focus on healthy fats

COMPETITIVE LANDSCAPE

Players responding to growing interest in recreational cooking

Global butter supply shortage impacts producers

Improving supply to reduce prices

CATEGORY DATA

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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