The sudden decision by the Turkish Ministry of Agriculture and Forestry to ban butter exports without consulting manufacturers brought much upheaval to the butter and spreads category. Whilst the government wants to abate the rising price, this government intervention has been unpopular.
With high inflation likely to continue, margarine will be a preferred alternative to butter at the start of the forecast period due to its cheaper price point. Nevertheless, butter prices are expected to stabilise over the forecast period with the foodservice channel returning to normal boosting volume sales of butter.
Similar to many dairy categories, private label in butter and margarine is also expected to gain retail share over the forecast period. The more affordable prices and also increasing availability of private label brands among discounters will fuel growth of private label.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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