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Country Report

Butter and Margarine in

Butter and Spreads in Pakistan

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shifting consumer preferences will fuel the growth of butter and spreads

The penetration rate of packaged butter and spreads remained limited in 2018 compared with unpackaged products. This is due to the high prices of packaged products compared with cheaper unpackaged alternatives, which attract most mass consumer demand.

Owing to habitual consumption, cooking fats will continue to dominate

Cooking fats in Pakistan are used as a staple in all kinds of curry-based dishes in large quantities. Hence, habitual consumption has kept cooking fats dominant within butter and spreads.

Increasing media awareness to propel the growth of margarine and spreads

Butter and margarine are used interchangeably in Pakistan, as consumer awareness regarding the differences between the two remains limited, and both are considered as butter. Some upper-income households in urban areas prefer margarine for its health benefits.

COMPETITIVE LANDSCAPE

Butter in Pakistan remains dominated by a few key players

The tradition of consuming unpackaged milk translates to other dairy products, including butter and spreads. Hence, packaged and branded butter and spreads account for a very small proportion of sales, with most consumers based in urban and semi-urban areas.

Blue Band enjoys dominance in margarine in Pakistan

Blue Band is the only significant brand in margarine and spreads in the country, owing to its strong marketing, financial backing and the distribution network of Unilever Pakistan. The brand was considered by consumers as butter until recent years, when the company started to actively market Blue Band as margarine.

Opportunities for new brands

The competitive environment in butter and spreads remains concentrated amongst a handful of players due to strong brand loyalty amongst consumers. However, there is room for new brands, manufacturers and product variants, as the category has plenty of value to capture from unpackaged alternatives.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Pakistan?
What are the major brands in Pakistan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Pakistan - Category analysis

HEADLINES

PROSPECTS

Shifting consumer preferences will fuel the growth of butter and spreads

Owing to habitual consumption, cooking fats will continue to dominate

Increasing media awareness to propel the growth of margarine and spreads

COMPETITIVE LANDSCAPE

Butter in Pakistan remains dominated by a few key players

Blue Band enjoys dominance in margarine in Pakistan

Opportunities for new brands

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record positive growth

Packaged food continues to benefit from urbanisation as high inflation returns

Local players continue to dominate the highly fragmented competitive environment

Traditional grocery retailers remains the dominant channel

Urbanisation and rising demand for convenience likely to be major growth drivers

FOODSERVICE

Sales to Foodservice

The leading categories for foodservice sales are all basic staples
Frozen processed potatoes and frozen processed vegetables register the strongest sales growth
Soy sauces, bouillon and stock cubes and powders slated for strong growth over the forecast period

Consumer Foodservice

Consumer foodservice industry continues to recored strong growth
Consumer foodservice remains centred on major urban areas
Increasing exposure to international media a crucial factor behind growth in consumer foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Pakistan

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Executive Summary

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PROSPECTS

Shifting consumer preferences will fuel the growth of butter and spreads

Owing to habitual consumption, cooking fats will continue to dominate

Increasing media awareness to propel the growth of margarine and spreads

COMPETITIVE LANDSCAPE

Butter in Pakistan remains dominated by a few key players

Blue Band enjoys dominance in margarine in Pakistan

Opportunities for new brands

Overview

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Overview

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Table of Contents

Butter and Spreads in Pakistan - Category analysis

HEADLINES

PROSPECTS

Shifting consumer preferences will fuel the growth of butter and spreads

Owing to habitual consumption, cooking fats will continue to dominate

Increasing media awareness to propel the growth of margarine and spreads

COMPETITIVE LANDSCAPE

Butter in Pakistan remains dominated by a few key players

Blue Band enjoys dominance in margarine in Pakistan

Opportunities for new brands

CATEGORY DATA

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record positive growth

Packaged food continues to benefit from urbanisation as high inflation returns

Local players continue to dominate the highly fragmented competitive environment

Traditional grocery retailers remains the dominant channel

Urbanisation and rising demand for convenience likely to be major growth drivers

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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