The forecast period is expected to see margarine outperform cooking fats and butter as consumers increasingly favour packaged margarine for various reasons. First, packaged products are increasingly preferred as they are seen as more hygienic than unpackaged products and as consumer preferences change with regards to packaged versus unpackaged products, it is natural for them to also consider changing their preferences from butter and ghee to margarine at the same time.
Since the onset of the COVID-19 pandemic, there has been a substantial boom in consumer interest in baking and cooking at home. This is partially due to restrictions placed on the ability of consumer foodservice outlets to operate at full capacity as a way of containing the spread of the COVID-19 virus among the population partially because many consumers were reluctant to socialise outside of the home due to fears of contagion.
During the forecast period, small local grocers and specialist dairy product retailers are expected to remain the dominant distribution channels for butter and spreads. However, the proportion of butter and spreads distributed via submarkets and hypermarkets is expected to continue increasing and this is set to be a reflection of the expansion of chained modern retailers throughout the country on the one hand and the increasing preference for the modern retailing experience among affluent middle-class urban consumers on the other.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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