Country Report

Butter and Margarine in

Butter and Spreads in Pakistan

Nov 2020

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Executive Summary

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2020 IMPACT

A surge in at-home baking leads to an increase in demand for butter in 2020

Butter and spreads will see a continuing rise in sales in 2020, both in value and volume terms, as inelastic demand volumes shift from foodservice outlets and large catering events largely to domestic consumption. While traditionally butter consumption is relatively marginal compared to cooking fats (ghee) consumption, 2020 sees a surge in demand for butter as consumers in Pakistan turn to at-home baking during the lockdown amidst the global pandemic.

Cooking fats (ghee) remains a key ingredient in Pakistani cuisine, while butter and margarine consumption remains marginal

Demand for cooking fats remains high in 2020, for use in curry-based dishes. Ghee – clarified butter made from the milk of a buffalo or cow – and vanaspati ghee, an inexpensive vegetable-based, hydrogenated ghee, remain key ingredients in Pakistani cuisine.

Dalda continues to lead butter and spreads in 2020

The core category of cooking fats is concentrated between two main brands – Dalda, Unilever’s long-established vanaspati ghee, now owned by Westbury Group, and Wazir Ali Industries’s Tullo ghee. These are firmly established brands in Pakistan and enjoy strong brand loyalty.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Pakistan?
What are the major brands in Pakistan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A surge in at-home baking leads to an increase in demand for butter in 2020

Cooking fats (ghee) remains a key ingredient in Pakistani cuisine, while butter and margarine consumption remains marginal

Dalda continues to lead butter and spreads in 2020

RECOVERY AND OPPORTUNITIES

Economic slowdown is anticipated to lead to a shift away from packaged butter and spreads to unpackaged alternatives

Margarine is expected to see stronger growth than butter due to lower unit prices and consumer perception as being healthier

New habit of cooking and baking at home is anticipated to have a lingering effect in the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales hit hard by COVID-19 restrictions
Good growth ahead thanks to rising affluence, population growth and urbanisation
Foodservice suppliers set to offer specialist ranges as demand rises

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

A surge in at-home baking leads to an increase in demand for butter in 2020

Cooking fats (ghee) remains a key ingredient in Pakistani cuisine, while butter and margarine consumption remains marginal

Dalda continues to lead butter and spreads in 2020

Overview

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Samples

Overview

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Table of Contents

Butter and Spreads in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A surge in at-home baking leads to an increase in demand for butter in 2020

Cooking fats (ghee) remains a key ingredient in Pakistani cuisine, while butter and margarine consumption remains marginal

Dalda continues to lead butter and spreads in 2020

RECOVERY AND OPPORTUNITIES

Economic slowdown is anticipated to lead to a shift away from packaged butter and spreads to unpackaged alternatives

Margarine is expected to see stronger growth than butter due to lower unit prices and consumer perception as being healthier

New habit of cooking and baking at home is anticipated to have a lingering effect in the forecast period

CATEGORY DATA

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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