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Country Report

Butter and Margarine in

Butter and Spreads in Slovakia

19 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation is a growing trend

Lactose-free butter and spreads grew in popularity in 2018, boosted by support in terms of new product launches and greater marketing initiatives. This was thanks to a growing consumer base for lactose-free products, with improving consumer education and health-awareness playing a major role.

The average unit price of butter is a key category driver

The average unit price of butter skyrocketed in the overall region during 2017, which diminished demand for larger amounts of butter as consumers were unable to afford larger quantities. This led to consumers switching to lower-quality butter products (ie those containing less fat).

Margarine gains ground at the expense of butter

Margarine and spreads performed well in 2018, with growth being fuelled by the more expensive prices of butter. Spreadable margarine offers a cheaper alternative to butter, and more products contain butter (mixes) or are flavoured with salt or for example dill.

COMPETITIVE LANDSCAPE

Product innovation will focus on product niches and brand differentiation

New product launches played an important role within butter and spreads in 2018. New product entrants performed very strongly owing to less butter being available in 2017, mostly imports.

Private label products gain in popularity

At the end of the review period, private label products gained value share as consumers sought cheaper alternatives to expensive butter. In addition to this, private label players introduced novelties including lactose-free items (such as Kaufland Slovenska Republika vos).

The competitive environment is likely to remain tough

Competition within the category is expected to remain challenging, with the popularity of price promotions and discounts likely to continue. However, the significance of price discounts will weaken over the forecast period as both retailers and manufacturers are predicted to utilise a smaller number of discounts or make them smaller (eg a 5% discount as opposed to a 20% discount).

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Slovakia?
What are the major brands in Slovakia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Slovakia - Category analysis

HEADLINES

PROSPECTS

Premiumisation is a growing trend

The average unit price of butter is a key category driver

Margarine gains ground at the expense of butter

COMPETITIVE LANDSCAPE

Product innovation will focus on product niches and brand differentiation

Private label products gain in popularity

The competitive environment is likely to remain tough

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growing demand for better product quality and fresh and regional ingredients

Packaged food performs well

EU to continue fighting against inferior product quality

Investments in internet retailing and a pleasant shopping experience in brick and mortar stores

Packaged food continues to be shaped by premiumisation and health trends

FOODSERVICE

Sales to Foodservice

Foodservice volume outpaces retail volume growth in 2018
Sales to foodservice growth fails to accelerate in 2018
Sales to foodservice will likely witness increasing attention from manufacturers

Consumer Foodservice

Foodservice operators benefit from the developing convenience trend in Slovakia
Innovation, premiumisation and convenience to drive future consumer foodservice sales
New legislation to better tackle tax evasion within foodservice establishments

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation is a growing trend

The average unit price of butter is a key category driver

Margarine gains ground at the expense of butter

COMPETITIVE LANDSCAPE

Product innovation will focus on product niches and brand differentiation

Private label products gain in popularity

The competitive environment is likely to remain tough

Overview

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Overview

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Table of Contents

Butter and Spreads in Slovakia - Category analysis

HEADLINES

PROSPECTS

Premiumisation is a growing trend

The average unit price of butter is a key category driver

Margarine gains ground at the expense of butter

COMPETITIVE LANDSCAPE

Product innovation will focus on product niches and brand differentiation

Private label products gain in popularity

The competitive environment is likely to remain tough

CATEGORY DATA

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growing demand for better product quality and fresh and regional ingredients

Packaged food performs well

EU to continue fighting against inferior product quality

Investments in internet retailing and a pleasant shopping experience in brick and mortar stores

Packaged food continues to be shaped by premiumisation and health trends

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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