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Country Report

Butter and Margarine in

Butter and Spreads in Slovakia

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter is set to recover volume sales following review period price shock

High commodity prices of butter drove category sales in retail value terms in both 2018 and 2019, but this was more the case in 2018 as in 2019 volume growth returned. With the commodity prices having skyrocketed in the overall region during 2017, the average retail unit price of butter went up drastically in Slovakia and remains high owing to modest increases in 2018 and 2019.

Margarine and spreads cannot match the healthy and premium image of butter

Margarine and spreads declined again in volume terms in 2019 as consumers were not very eager to substitute butter with alternative fats. The category initially received a boost following the huge leap in the price of butter – spreadable margarine offers a cheaper alternative to butter, and more of the products contain butter (mixes) or are flavoured with salt or for example dill.

Premiumisation sees more lactose-free offerings appear

Lactose-free butter and spreads grew in popularity in 2018, boosted by support in terms of new product launches and greater marketing initiatives. For example, Hera Lactose-Free margarine was launched late in the year, Hera being the category leader for margarine and spreads and the second-largest brand in butter and spreads overall.

COMPETITIVE LANDSCAPE

Private label remains strong amid high branded butter prices

At the end of the review period, private label products retained their high value share as consumers sought cheaper alternatives to expensive butter. In addition to this, private label players introduced novelties including lactose-free items (such as Kaufland Slovenska Republika vos).

Domestic offerings will increasingly appeal to quality-conscious consumers

Locally sourced products are gaining slight share from imported brands as Slovak consumers demand quality and trustworthy products. Price however will remain an important feature, particularly when shopping for larger amounts – ie holiday occasions, when butter is used as an ingredient in baking.

Innovation hindered by falling interest in margarine and by product traditionality

Margarine and spreads saw limited product innovation in 2019 because of the declining interest in margarine-based products. As a move to help sales, Rama (by Unilever Slovensko spol sro), a traditional margarine brand in Slovakia, launched product extensions in a new dairy category for the player – cream.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Slovakia?
What are the major brands in Slovakia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Slovakia - Category analysis

HEADLINES

PROSPECTS

Butter is set to recover volume sales following review period price shock

Margarine and spreads cannot match the healthy and premium image of butter

Premiumisation sees more lactose-free offerings appear

COMPETITIVE LANDSCAPE

Private label remains strong amid high branded butter prices

Domestic offerings will increasingly appeal to quality-conscious consumers

Innovation hindered by falling interest in margarine and by product traditionality

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Increasingly hectic consumer lifestyles and demographic trends influence packaged food market

Lower VAT rate set to be applied to some products

Domestic players make efforts to compete with cheap imported alternatives

Delivery services gain traction for purchases of bulk, heavy items

Health and lifestyles trends set to shape market performance in coming years

FOODSERVICE

Sales to Foodservice

Manufacturers interested in developing relationships with consumer foodservice players as consumers increase patronage of such establishments
Increasing number of players developing direct B2B to consumer foodservice sales
Sales to consumer foodservice set to become more competitive

Consumer Foodservice

Rising consumer spending power supports consumer foodservice growth
Added value options set to drive up value of consumer foodservice
Updated tax measures likely to boost officially recorded consumer foodservice performance

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter is set to recover volume sales following review period price shock

Margarine and spreads cannot match the healthy and premium image of butter

Premiumisation sees more lactose-free offerings appear

COMPETITIVE LANDSCAPE

Private label remains strong amid high branded butter prices

Domestic offerings will increasingly appeal to quality-conscious consumers

Innovation hindered by falling interest in margarine and by product traditionality

Overview

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Overview

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Table of Contents

Butter and Spreads in Slovakia - Category analysis

HEADLINES

PROSPECTS

Butter is set to recover volume sales following review period price shock

Margarine and spreads cannot match the healthy and premium image of butter

Premiumisation sees more lactose-free offerings appear

COMPETITIVE LANDSCAPE

Private label remains strong amid high branded butter prices

Domestic offerings will increasingly appeal to quality-conscious consumers

Innovation hindered by falling interest in margarine and by product traditionality

CATEGORY DATA

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Increasingly hectic consumer lifestyles and demographic trends influence packaged food market

Lower VAT rate set to be applied to some products

Domestic players make efforts to compete with cheap imported alternatives

Delivery services gain traction for purchases of bulk, heavy items

Health and lifestyles trends set to shape market performance in coming years

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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