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Country Report

Butter and Margarine in

Butter and Spreads in Slovakia

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Foodservice butter and margarine records heavy losses in 2020, as the effects of COVID-19 take their toll

Foodservice butter and margarine are expected to record heavy losses during 2020 as a result of the COVID-19 pandemic. Hotels closed down completely and restaurants could offer takeaway food but remained closed for eating in.

Private label sees growth as price-conscious consumers seek alternatives to high branded butter prices

Although local manufacturers’ strong marketing support and frequent price discounts for their brands stalled private label’s advance in share over 2019, private label is expected to increase its share in 2020 thanks to smart positioning of these products on shelves at the expense of branded counterparts. In addition, price-conscious consumers are more receptive to trying out private label brands as they seek out cheaper alternatives to expensive butter in economically constrained times.

Despite Slovakians’ preference for butter, innovation in margarine sees modest growth in retail share in 2020

Margarine and spreads has seen limited product innovation and lack of growth opportunities in Slovakia in recent years, as consumer interest in these products has declined. Margarine is less popular among local consumers, who more often opt for butter—which they regard as healthier and a premium product—with their bread at mealtimes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Slovakia?
What are the major brands in Slovakia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Slovakia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Foodservice butter and margarine records heavy losses in 2020, as the effects of COVID-19 take their toll

Private label sees growth as price-conscious consumers seek alternatives to high branded butter prices

Despite Slovakians’ preference for butter, innovation in margarine sees modest growth in retail share in 2020

RECOVERY AND OPPORTUNITIES

Domestic butter and spreads will increasingly appeal to quality-conscious consumers

Premiumisation will see more lactose-free offerings appear, while butter with organic positioning will gain appeal at the expense of margarine

Premium prices for butter will impact both retail value and volume sales in the wake of COVID-19, as the local economy struggles to recover

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 negatively affects sales of packaged food to foodservice in 2020
Suppliers to foodservice struggle to remain afloat
Manufacturers and wholesalers have to rethink their business to remain profitable

Consumer Foodservice

Consumer foodservice outlets struggle to survive
Government assistance is not enough the offset the loss in revenue
Foodservice outlets are likely to elaborate their takeaway and delivery services

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Foodservice butter and margarine records heavy losses in 2020, as the effects of COVID-19 take their toll

Private label sees growth as price-conscious consumers seek alternatives to high branded butter prices

Despite Slovakians’ preference for butter, innovation in margarine sees modest growth in retail share in 2020

Overview

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Overview

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Table of Contents

Butter and Spreads in Slovakia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Foodservice butter and margarine records heavy losses in 2020, as the effects of COVID-19 take their toll

Private label sees growth as price-conscious consumers seek alternatives to high branded butter prices

Despite Slovakians’ preference for butter, innovation in margarine sees modest growth in retail share in 2020

RECOVERY AND OPPORTUNITIES

Domestic butter and spreads will increasingly appeal to quality-conscious consumers

Premiumisation will see more lactose-free offerings appear, while butter with organic positioning will gain appeal at the expense of margarine

Premium prices for butter will impact both retail value and volume sales in the wake of COVID-19, as the local economy struggles to recover

CATEGORY DATA

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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