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Foodservice butter and margarine are expected to record heavy losses during 2020 as a result of the COVID-19 pandemic. Hotels closed down completely and restaurants could offer takeaway food but remained closed for eating in.
Although local manufacturers’ strong marketing support and frequent price discounts for their brands stalled private label’s advance in share over 2019, private label is expected to increase its share in 2020 thanks to smart positioning of these products on shelves at the expense of branded counterparts. In addition, price-conscious consumers are more receptive to trying out private label brands as they seek out cheaper alternatives to expensive butter in economically constrained times.
Margarine and spreads has seen limited product innovation and lack of growth opportunities in Slovakia in recent years, as consumer interest in these products has declined. Margarine is less popular among local consumers, who more often opt for butter—which they regard as healthier and a premium product—with their bread at mealtimes.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovakia with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.