Country Report

Butter and Margarine in

Butter and Spreads in Denmark

19 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sky-high butter prices seem to normalise

Danish butter prices are going “through the roof” as a result of multiple economic effects, both domestic and international. The volume of Danish milk production has been decreasing in recent years as demand for milk has gone downhill.

Margarine consumption decreases whilst mixed products fuel butter growth

Margarine consumption continues to decrease, even though the popularity of fatty products is increasing in Denmark. “Smørbar” (100% plant-based spread) products, for example Arla’s Lurpak and Kærgården Smørbar products, are a mixture of 25% margarine and 75% butter sold in plastic boxes; this is becoming the most popular product group and is tracked under the butter category.

Butter sees significant growth as organic butter finds strong natural positioning

Organic butter recorded significant growth in 2018. The combination of two trends – the increasing popularity of fat and the organic trend – meant that organic butter was in a very good marketing position, which it is expected to be maintained throughout the forecast period.

COMPETITIVE LANDSCAPE

Arla maintains its leading position

Danish dairy titan Arla remains the undisputed leader in butter. The company has been able to maintain a constant butter supply despite rumours that the butter crisis is going to hit Denmark.

All eyes on free from lactose butter and spreads

Free from lactose butter and spreads was most dynamic in 2018, and its growth rates offer opportunities for significant revenue growth. Naturmælk is one of the early movers in this category and it is competing for share with Arla Foods.

Arla opens new research facility

Arla Foods has opened a new research facility, called Arla Innovation Centre, in order to stay ahead of the competition in butter and other product categories. The transforming marketplace requires frequent product innovation, and Arla’s response to these challenges has manifested itself in this significant investment in research and development.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Denmark?
What are the major brands in Denmark?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail

Consumer Foodservice

Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sky-high butter prices seem to normalise

Margarine consumption decreases whilst mixed products fuel butter growth

Butter sees significant growth as organic butter finds strong natural positioning

COMPETITIVE LANDSCAPE

Arla maintains its leading position

All eyes on free from lactose butter and spreads

Arla opens new research facility

Overview

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Samples

Overview

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Table of Contents

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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Megatrends

Country Report

Butter and Spreads in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sky-high butter prices seem to normalise

Margarine consumption decreases whilst mixed products fuel butter growth

Butter sees significant growth as organic butter finds strong natural positioning

COMPETITIVE LANDSCAPE

Arla maintains its leading position

All eyes on free from lactose butter and spreads

Arla opens new research facility

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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