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Butter and spreads will largely benefit from the COVID-19 pandemic in 2020 overall. Prior to the pandemic, current value sales were almost stagnated and were even declining in some product areas.
Danish dairy titan Arla Foods will remain the leading player in butter in value terms in 2020, as the company owns the most important brands in Denmark, such as Kæregården and Lurpak. Lurpak has been revitalised this year in terms of packaging.
In terms of distribution, supermarkets are anticipated to remain the primary channel for butter and spreads in Denmark in 2020. Supermarkets are generally the most preferred by consumers for grocery shopping, thanks to its convenience and it having the most competitive unit prices in comparison with other retailer channels.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.