Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Butter and Margarine in

Butter and Spreads in Denmark

Aug 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter benefits from organic trend and changing consumer perceptions

Butter saw the strongest current value performance within butter and spreads in 2019. Sales of organic butter continued to increase at the end of the review period.

Sales of readymade lunches increase, hampering growth in butter and spreads

The increasing popularity of ready meals and ready-mades salads are hampering growth in butter and spreads. Instead of the traditional Danish lunch pack, which includes rye bread with butter or spread, it is much more convenient to choose something pre-made.

Rising health awareness leads to growth for lactose-free products

Similar to other dairy categories, lactose-free butter is gaining popularity. This is because in some cases Danes “self-diagnose”, so if they experience gut discomfort after eating foods containing lactose, they may choose lactose-free variants.

COMPETITIVE LANDSCAPE

Arla Foods maintains dominance with organic and lactose-free variants

Danish dairy titan Arla Foods remained the dominant player in butter in value terms in 2019, as the company owns the most important brands in the Danish market, such as Kæregården and Lurpak. Although the company struggles with volume declines in milk due to the growth of veganism and milk alternatives, the situation is better for the company in butter.

Dairy-free products attract attention with the rise of veganism

Naturli’s dairy-free butter products, which are categorised under cooking fats, have gained popularity, as the vegan trend reaches other dairy categories after having already had a strong impact on milk. There are two product types, “butter” block and a spreadable version, traditionally a mix of butter and margarine designed for consumption together with ryebrød (rye bread).

Lack of innovation in margarine and cooking fats as consumers cook less at home

Poor growth rates in margarine and cooking fats have contributed to a lack of product innovation in these categories. This is in part due to the decreasing popularity of home cooking, which means these products are considered less necessary, and therefore the entry of new brands is less likely.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Denmark?
What are the major brands in Denmark?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Want to find out more about this report?

Request more information

Butter and Spreads in Denmark - Category analysis

HEADLINES

PROSPECTS

Butter benefits from organic trend and changing consumer perceptions

Sales of readymade lunches increase, hampering growth in butter and spreads

Rising health awareness leads to growth for lactose-free products

COMPETITIVE LANDSCAPE

Arla Foods maintains dominance with organic and lactose-free variants

Dairy-free products attract attention with the rise of veganism

Lack of innovation in margarine and cooking fats as consumers cook less at home

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Expectations of quality and the demand for convenience drive growth

Greater education changes consumers’ priorities in packaged food

Private label leads, but some domestic players perform well due to consumer trust

Internet retailing and discounters benefit from the falling shares of supermarkets and hypermarkets

Continued growth, with a focus on convenience and healthy options

FOODSERVICE

Sales to Foodservice

Changing consumer demands lead foodservice packaged food players to update their portfolios
Higher value than volume growth expected, due to the use of higher-quality and healthier foods
Public foodservice operators aim to purchase healthy ingredients at low prices

Consumer Foodservice

Continued growth, but high turnover of outlets
Demand rises for high-quality restaurants, but sales still fuelled by fast food
Online ordering and home delivery see strong growth, and are no longer limited to unhealthy fast food

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter benefits from organic trend and changing consumer perceptions

Sales of readymade lunches increase, hampering growth in butter and spreads

Rising health awareness leads to growth for lactose-free products

COMPETITIVE LANDSCAPE

Arla Foods maintains dominance with organic and lactose-free variants

Dairy-free products attract attention with the rise of veganism

Lack of innovation in margarine and cooking fats as consumers cook less at home

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Denmark - Category analysis

HEADLINES

PROSPECTS

Butter benefits from organic trend and changing consumer perceptions

Sales of readymade lunches increase, hampering growth in butter and spreads

Rising health awareness leads to growth for lactose-free products

COMPETITIVE LANDSCAPE

Arla Foods maintains dominance with organic and lactose-free variants

Dairy-free products attract attention with the rise of veganism

Lack of innovation in margarine and cooking fats as consumers cook less at home

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Expectations of quality and the demand for convenience drive growth

Greater education changes consumers’ priorities in packaged food

Private label leads, but some domestic players perform well due to consumer trust

Internet retailing and discounters benefit from the falling shares of supermarkets and hypermarkets

Continued growth, with a focus on convenience and healthy options

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports