Country Report

Butter and Margarine in

Butter and Spreads in Denmark

Sep 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads benefits from home seclusion

Butter and spreads will largely benefit from the COVID-19 pandemic in 2020 overall. Prior to the pandemic, current value sales were almost stagnated and were even declining in some product areas.

Leading player rejuvenates iconic brand Lurpak

Danish dairy titan Arla Foods will remain the leading player in butter in value terms in 2020, as the company owns the most important brands in Denmark, such as Kæregården and Lurpak. Lurpak has been revitalised this year in terms of packaging.

E-commerce gathers pace during lockdown as consumers stay home

In terms of distribution, supermarkets are anticipated to remain the primary channel for butter and spreads in Denmark in 2020. Supermarkets are generally the most preferred by consumers for grocery shopping, thanks to its convenience and it having the most competitive unit prices in comparison with other retailer channels.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Denmark?
What are the major brands in Denmark?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads benefits from home seclusion

Leading player rejuvenates iconic brand Lurpak

E-commerce gathers pace during lockdown as consumers stay home

RECOVERY AND OPPORTUNITIES

Butter and spreads will see slowed growth post lockdown as consumers bake less

Smørbar products will increase in popularity over the forecast period

Lactose-free will continue to rise in demand thanks to free from trend

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Decreased average unit prices as high quality restaurants close whilst cheaper takeaways continue operating
Fear of food waste spurs on donations to charities and innovative selling solutions
Suppliers focus on demand for high-quality domestic ingredients but largely experience losses

Consumer Foodservice

E-commerce provides lifeline for foodservice companies – no longer the channel for unhealthy food
Hardship for restaurant owners as enforced closures and limitations impact revenue
Restrictions hamper consumer experience whilst authorities clamp down on rules

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads benefits from home seclusion

Leading player rejuvenates iconic brand Lurpak

E-commerce gathers pace during lockdown as consumers stay home

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads benefits from home seclusion

Leading player rejuvenates iconic brand Lurpak

E-commerce gathers pace during lockdown as consumers stay home

RECOVERY AND OPPORTUNITIES

Butter and spreads will see slowed growth post lockdown as consumers bake less

Smørbar products will increase in popularity over the forecast period

Lactose-free will continue to rise in demand thanks to free from trend

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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