The butter and spreads category is set to experience growth over the forecast period thanks to the growing demand for butter, which is used to prepare sandwiches and for cooking. It is expected that increased health-consciousness will continue to support robust retail volume growth and current retail value growth in butter over the forecast period.
Margarine and spreads is expected to register slight declines in retail volume sales over the forecast period, as consumers move away from a product perceived to be artificial and unhealthy. Per capita consumption of margarine and spreads is on the decline, with this trend connected with consumer switches to healthier food.
In the forecast period, sales of the butter and spreads through e-commerce are expected to increase. While the pandemic stimulated greater demand for e-commerce out of necessity, many people will continue adopting e-commerce and benefiting from delivery services having become appreciative of this channel’s convenience.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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