Within the broader health context, the use of butter for cooking is decreasing. This can be attributed to many factors, such as being perceived as less healthy, the competition from the ever-growing array of vegetable oils, and the general concern to reduce the consumption of products of animal origin.
Despite the decreasing interest of consumers in butter and animal fats for cooking, there are still some people who have maintained their newly acquired habit for baking at home, gained during the lockdown periods in the two years after the pandemic started. This might lead to interesting prospects for players, such as focusing on products specifically designed for baking, depending on the required degree of saltiness or sweetness, fat content and more.
As has been seen with food in general, and almost all dairy products, the share of organic butter is growing year-on-year. Sustainability and animal welfare are subjects that are increasingly being addressed in German society, as is also the case in other industrialised countries.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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