The current state of demand for butter, margarine and cooking fats is due to the combination of different trends gaining ground towards the end of the review period, including health concerns and the increasing popularity of plant-based products, while inflation marks dynamics in the short term. While the future of these products will mostly depend on pricing, it is worth considering various scenarios playing out in one or another direction.
As consumers in Germany became increasingly health-conscious and environmentally aware, the demand for organic products, including organic butter and margarine, witnessed a rise in the years prior to the war in Ukraine. However, inflation has been driving the prices of organic options up even higher.
Margarine and spreads, a product category that has been present in Germany for many years and is widely known to local consumers, tends to have a vegan profile since its main ingredients are oils of vegetable origin. However, it is not perceived as a plant-based substitute as part of the current trend towards veganism and a reduced dependence on products of animal origin.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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