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Country Report

Butter and Margarine in

Butter and Spreads in Latvia

18 pages, Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health concerns harm sales of margarine and spreads

The big story in 2018 continues to be the ongoing decline of margarine and spreads. There has been growing coverage of the harmful effects of consuming trans fatty acids, with strong links to diabetes and heart disease, which is the main cause of death in the EU.

Demand for butter remains strong

Like many countries within the EU, Latvia is experiencing a boom in sales of butter, with consumers turning away from margarine and spreads. This has resulted in some consumers flocking to find the best deals, with Facebook groups even being established to help consumers locate these products.

Consumers shift to healthier alternatives to cooking fats

Cooking fats has continued to struggle in 2018 due to the ongoing health and wellness trend, with the category declining in current value terms. Consumers have been switching to healthier alternatives such as olive oil and nut and seed oil, as well as butter, which has resulted in declining demand for cooking fats.

COMPETITIVE LANDSCAPE

Tukuma Piens retains strong lead despite drop in share

Despite seeing a further decline in its value share Tukuma Piens AS has retained a strong lead in butter and spreads in 2018. The company regularly launches new products to retain consumer interest such as its Baltais Butter with Additives which was launched in August 2017.

Demand for natural products supports rise of Karums butter

The most dynamic company in 2018 has been Rigas Piensaimnieks SIA with its Karums brand of butter continuing to see strong growth. This domestic dairy producer draws attention to the fact that its products are natural and free from preservatives and vegetable fat, with it employing a symbol on its packaging to highlight this.

Small players on the rise as consumers go in search of new butter products

With the butter bubble has come the entry of small local producers looking to benefit from the rapid rise in demand. Tukuma Piens AS and Rigas Piena Kombinats AS continue to dominate butter in 2018, but both companies have lost further share to “others”.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Latvia?
What are the major brands in Latvia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Latvia - Category analysis

HEADLINES

PROSPECTS

Health concerns harm sales of margarine and spreads

Demand for butter remains strong

Consumers shift to healthier alternatives to cooking fats

COMPETITIVE LANDSCAPE

Tukuma Piens retains strong lead despite drop in share

Demand for natural products supports rise of Karums butter

Small players on the rise as consumers go in search of new butter products

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition

Consumer health-consciousness a key influence

Local companies play prominent role in fragmented market

Rimi Latvia driving hypermarkets expansion

Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice

Convenience a key driver
Lines between foodservice and retail blurring
Healthy positioning boosting sales in growth caetgories

Consumer Foodservice

Busy lifestyles driving fast food growth
More cosmopolitan tastes reflected in full-service restaurant diversification
Growing interest in vegan diets in Riga

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health concerns harm sales of margarine and spreads

Demand for butter remains strong

Consumers shift to healthier alternatives to cooking fats

COMPETITIVE LANDSCAPE

Tukuma Piens retains strong lead despite drop in share

Demand for natural products supports rise of Karums butter

Small players on the rise as consumers go in search of new butter products

Overview

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Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Latvia - Category analysis

HEADLINES

PROSPECTS

Health concerns harm sales of margarine and spreads

Demand for butter remains strong

Consumers shift to healthier alternatives to cooking fats

COMPETITIVE LANDSCAPE

Tukuma Piens retains strong lead despite drop in share

Demand for natural products supports rise of Karums butter

Small players on the rise as consumers go in search of new butter products

CATEGORY DATA

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition

Consumer health-consciousness a key influence

Local companies play prominent role in fragmented market

Rimi Latvia driving hypermarkets expansion

Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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