Despite the gradual return to normality and to the pre-pandemic consumption patterns during the forecast period, consumption of spreads in terms of volume is to remain limited due to Latvia’s declining population and increasing economic uncertainty. The maturity of this category is also a key feature requiring manufacturers to invest in product development and promotional efforts to sustain sales.
Further growth of share of discounters and private labels due to the expected Lidl expansion during the forecast period. The opening of Lidl stores in Latvia will also help boost sales of butter and spreads, with private labels expected to gain shares over the forecast period.
Innovations and launches in butter and spreads were suspended over the time of the pandemic, although new product developments are expected to start to appear over the forecast period as the category starts to recover. It is anticipated that innovations will be centred on healthier and functional variants, with an emphasis on plant-based offerings catering to vegetarian and vegan diets, alongside lactose-free, organic, and sustainably-produced products.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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