Country Report

Butter and Margarine in

Butter and Spreads in Greece

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19-inspired home baking and cooking will contribute to a better performance in 2020

Home baking and home cooking will flourish in Greece in 2020, as consumers are forced to stay at home more as a result of the COVID-19 pandemic. As consumers are reluctant to go out to buy food from restaurants and food outlets, people are increasingly cooking at home.

Consumers will continue to seek high quality butter and spread products in 2020

Consumers are expected to continue to seek higher quality butter and spreads products in 2020. Despite the reduced disposable income expected as a result of COVID-19, Greek consumers are likely to continue to be willing to purchase more expensive, higher quality butter products, believing that low prices indicate a lower quality.

Functional and fortified butter and spreads expected to see increasing interest in 2020

Functional and fortified butter and spreads are expected to see an increase in popularity in 2020, with new product launches. For example, the popular Elais margarine will continue to be heavily marketed as high in vitamins and omega-3 and free-from artificial preservatives.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Greece?
What are the major brands in Greece?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19-inspired home baking and cooking will contribute to a better performance in 2020

Consumers will continue to seek high quality butter and spread products in 2020

Functional and fortified butter and spreads expected to see increasing interest in 2020

RECOVERY AND OPPORTUNITIES

New product developments in spreads are expected into the forecast period to meet consumer demand

Butter will continues to see the best performance, with healthier variants boosting sales

Home baking trend will continue to boost sales of butter into the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice outlets negatively affected by COVID-19
Sales of dairy products to foodservice outlets negatively impacted by the pandemic in 2020
Stockpiling affects foodservice outlets negatively as consumers finish stockpiled goods first

Consumer Foodservice

Government supports foodservice outlets by decreasing VAT in 2020
Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19
Decline in tourism affects consumer foodservice negatively in 2020

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19-inspired home baking and cooking will contribute to a better performance in 2020

Consumers will continue to seek high quality butter and spread products in 2020

Functional and fortified butter and spreads expected to see increasing interest in 2020

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19-inspired home baking and cooking will contribute to a better performance in 2020

Consumers will continue to seek high quality butter and spread products in 2020

Functional and fortified butter and spreads expected to see increasing interest in 2020

RECOVERY AND OPPORTUNITIES

New product developments in spreads are expected into the forecast period to meet consumer demand

Butter will continues to see the best performance, with healthier variants boosting sales

Home baking trend will continue to boost sales of butter into the forecast period

CATEGORY DATA

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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