Plant-based butters have been on the rise in recent years, something that is expected to affect the butter category, due to the tendency of Greek consumers to seek healthier diets and, in turn, plant-based products. Increasingly, Greek consumers are turning to vegetarian and vegan lifestyles and diets, in line with the rising health and wellness trends, and this will place ongoing downwards pressure on dairy butters and spreads.
Further new players are expected to enter butter and spreads over the forecast period, along with those expanding their portfolios and their reach. For example, at the end of 2022 or beginning of 2023, brand Agno (Agno Dairy Industry Cooperative) is expected to relaunch its products in the North of Greece, after a long absence and the acquisition of the facilities and brands of the historical dairy industry by the Greek Dairies.
The goat’s milk trend is also becoming increasingly evident in butter and spreads. Goat-based products have been on the rise in recent years, because they are considered much healthier as they have lower fat and multiple other health and environmental benefits compared to cow-based products.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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