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Learn moreOct 2020
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Home baking and home cooking will flourish in Greece in 2020, as consumers are forced to stay at home more as a result of the COVID-19 pandemic. As consumers are reluctant to go out to buy food from restaurants and food outlets, people are increasingly cooking at home.
Consumers are expected to continue to seek higher quality butter and spreads products in 2020. Despite the reduced disposable income expected as a result of COVID-19, Greek consumers are likely to continue to be willing to purchase more expensive, higher quality butter products, believing that low prices indicate a lower quality.
Functional and fortified butter and spreads are expected to see an increase in popularity in 2020, with new product launches. For example, the popular Elais margarine will continue to be heavily marketed as high in vitamins and omega-3 and free-from artificial preservatives.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Greece with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.