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Country Report

Butter and Margarine in

Butter and Spreads in Tunisia

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product quality improvements and distribution expansion boost demand

The performance of butter and spreads will continue to be supported by product quality and distribution improvements. Margarine and butter have different price elasticity of demand characteristics and can thus be considered complementary products, although they are both used for the same purposes.

Shift towards margarine in response to rising butter prices

Butter is considered an essential product by the majority of Tunisian consumers and is used widely in the preparation of different meals and desserts. However, due to price increases and high inflation, lower-income households are expected to switch to margarine and spreads.

Modern grocery retailers continue to expand and gain sales share

Although independent small grocers will likely remain the leading distribution channel for butter and spreads over the forecast period, these products will continue to benefit from the expansion of modern grocery retailers throughout the country. Consequently, hypermarkets and supermarkets are expected to gain share at the expense of traditional grocery retailers.

COMPETITIVE LANDSCAPE

Strong distribution and high quality key to success within butter and spreads

Centrale Laitière de Mahdia Vitalait remains the leading player in butter and spreads thanks to its offer of high quality brands. The company has also developed a strong distribution network over many years, covering all channels, and invested in point-of-sale promotional activities.

Foreign players struggle to gain penetration due to strength of domestic producers

Butter and spreads is dominated by a number of long standing domestic companies, which lead both margarine and spreads, as well as butter sales. Manufacturers tend to compete in terms of distribution, advertising and innovation.

Challenging economic situation limits new product development

Manufacturer activities over the forecast period are expected to include efforts to minimise costs as much as possible in order to make products more affordable, while also aiming to maintain quality. The economic situation in Tunisia remains unstable and thus does not support the introduction of new products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Tunisia?
What are the major brands in Tunisia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Tunisia - Category analysis

HEADLINES

PROSPECTS

Product quality improvements and distribution expansion boost demand

Shift towards margarine in response to rising butter prices

Modern grocery retailers continue to expand and gain sales share

COMPETITIVE LANDSCAPE

Strong distribution and high quality key to success within butter and spreads

Foreign players struggle to gain penetration due to strength of domestic producers

Challenging economic situation limits new product development

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges

Rising demand for convenience among expanding middle class boosts sales

Increasing prices fuel shift to cheaper domestic brands

Grocery retailers lead sales despite parallel market and supply issues

Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice

Sales hit by sluggish economy and declining consumer purchasing power
Foodservice operators shift to cheaper ingredients in response to challenging market
High consumer price sensitivity ensures domestic players remain in pole position

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product quality improvements and distribution expansion boost demand

Shift towards margarine in response to rising butter prices

Modern grocery retailers continue to expand and gain sales share

COMPETITIVE LANDSCAPE

Strong distribution and high quality key to success within butter and spreads

Foreign players struggle to gain penetration due to strength of domestic producers

Challenging economic situation limits new product development

Overview

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Samples

Overview

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Table of Contents

Butter and Spreads in Tunisia - Category analysis

HEADLINES

PROSPECTS

Product quality improvements and distribution expansion boost demand

Shift towards margarine in response to rising butter prices

Modern grocery retailers continue to expand and gain sales share

COMPETITIVE LANDSCAPE

Strong distribution and high quality key to success within butter and spreads

Foreign players struggle to gain penetration due to strength of domestic producers

Challenging economic situation limits new product development

CATEGORY DATA

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges

Rising demand for convenience among expanding middle class boosts sales

Increasing prices fuel shift to cheaper domestic brands

Grocery retailers lead sales despite parallel market and supply issues

Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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