Country Report

Butter and Margarine in

Butter and Spreads in Tunisia

17 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improvements in product quality and distribution help to support sales

The performance of butter and spreads will continue to be supported by improvements in terms of product quality and distribution. In fact, margarine and butter have different price elasticity of demand and so can be considered complementary products, although they cater for almost the same demand in terms of consumption and cooking.

Tunisians expected to increasingly purchase margarine due to an ongoing rise in inflation

Butter is considered an essential product by the majority of Tunisian consumers, being used widely in the preparation of different meals and desserts. However, due to price increases and high inflation in 2018, lower-income households are expected to switch to margarine and spreads.

Modern grocery retailers account for a growing share of sales

Although independent small grocers will likely remain the leading distribution channel for butter and spreads over the forecast period, these products will continue to benefit from the expansion of modern grocery retailers throughout the country. Hypermarkets and supermarkets are expected to gain share at the expense of traditional grocery retailers.

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait remains the leading player

Centrale Laitière de Mahdia Vitalait remained the leading player in butter and spreads in 2018 thanks to its offer of high quality brands. The company has also developed a strong distribution network over many years, which covers all channels.

Domestic players dominate butter and spreads in Tunisia

Butter and spreads is a category with a longstanding presence in Tunisia. It is dominated by domestic companies, which lead both margarine and spreads and butter.

No new product launches expected over the forecast period

Manufacturer activities over the forecast period are expected to include efforts to minimise costs as much as possible in order to make products more affordable, while also aiming to maintain quality. The economic situation in Tunisia remains unstable and thus does not support the introduction of new products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Tunisia?
What are the major brands in Tunisia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Positive development of key categories boosts packaged food performance

Rising middle class strengthens demand for economy and standard products

Domestic players continue to lead packaged food in 2018

No significant changes in packaged food distribution witnessed in 2018

Outlook for packaged food in Tunisia remains favourable

FOODSERVICE

Sales to Foodservice

Drop in consumer purchasing power tempers growth in packaged food volume sales to foodservice
Challenging trading conditions fuel trading down trend among foodservice operators
Local companies remain the leading foodservice suppliers in 2018

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improvements in product quality and distribution help to support sales

Tunisians expected to increasingly purchase margarine due to an ongoing rise in inflation

Modern grocery retailers account for a growing share of sales

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait remains the leading player

Domestic players dominate butter and spreads in Tunisia

No new product launches expected over the forecast period

Overview

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Overview

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Table of Contents

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Positive development of key categories boosts packaged food performance

Rising middle class strengthens demand for economy and standard products

Domestic players continue to lead packaged food in 2018

No significant changes in packaged food distribution witnessed in 2018

Outlook for packaged food in Tunisia remains favourable

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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Megatrends

Country Report

Butter and Spreads in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improvements in product quality and distribution help to support sales

Tunisians expected to increasingly purchase margarine due to an ongoing rise in inflation

Modern grocery retailers account for a growing share of sales

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait remains the leading player

Domestic players dominate butter and spreads in Tunisia

No new product launches expected over the forecast period

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Positive development of key categories boosts packaged food performance

Rising middle class strengthens demand for economy and standard products

Domestic players continue to lead packaged food in 2018

No significant changes in packaged food distribution witnessed in 2018

Outlook for packaged food in Tunisia remains favourable

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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