Country Report

Butter and Margarine in

Butter and Spreads in Tunisia

Oct 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter shortage weighs on volume sales during COVID-19 lockdown

Butter is a staple food in Tunisia, where it plays a significant role in local culinary traditions. It is used to fry many types of food and to make most traditional pastries.

Lower-income households switch from butter to margarine as prices rise

Margarine and butter have distinctive price elasticity of demand characteristics and can thus be considered complementary products, although they are both used for the same purposes. Due to the rising price of butter in particular and, more generally, a higher rate of consumer price inflation, lower-income households are switching to margarine and spreads.

Quality and wide distribution of domestic brands make it difficult for international players to gain a foothold

Domestic players have established strong positions, making it difficult for international companies to achieve a high level of penetration. The leading brand in butter and spreads is Vitalait from Centrale Laitière de Mahdia Vitalait SA, one of Tunisia’s largest dairy processors.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Tunisia?
What are the major brands in Tunisia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter shortage weighs on volume sales during COVID-19 lockdown

Lower-income households switch from butter to margarine as prices rise

Quality and wide distribution of domestic brands make it difficult for international players to gain a foothold

RECOVERY AND OPPORTUNITIES

COVID-19 to accelerate the shift from butter to margarine and spreads

Ongoing growth of modern grocery retail will boost distribution

Challenging economic environment limits scope for product innovation

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 restrictions and decline in tourism significantly undermine packaged food demand in foodservice
Government looks to local consumers to fill the vacuum left by international tourism
Increase in restaurant numbers to drive growth in foodservice demand for packaged food

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter shortage weighs on volume sales during COVID-19 lockdown

Lower-income households switch from butter to margarine as prices rise

Quality and wide distribution of domestic brands make it difficult for international players to gain a foothold

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter shortage weighs on volume sales during COVID-19 lockdown

Lower-income households switch from butter to margarine as prices rise

Quality and wide distribution of domestic brands make it difficult for international players to gain a foothold

RECOVERY AND OPPORTUNITIES

COVID-19 to accelerate the shift from butter to margarine and spreads

Ongoing growth of modern grocery retail will boost distribution

Challenging economic environment limits scope for product innovation

CATEGORY DATA

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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