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Country Report

Butter and Margarine in

Butter and Spreads in Tunisia

17 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improvements in product quality and distribution help to support sales

The performance of butter and spreads will continue to be supported by improvements in terms of product quality and distribution. In fact, margarine and butter have different price elasticity of demand and so can be considered complementary products, although they cater for almost the same demand in terms of consumption and cooking.

Tunisians expected to increasingly purchase margarine due to an ongoing rise in inflation

Butter is considered an essential product by the majority of Tunisian consumers, being used widely in the preparation of different meals and desserts. However, due to price increases and high inflation in 2018, lower-income households are expected to switch to margarine and spreads.

Modern grocery retailers account for a growing share of sales

Although independent small grocers will likely remain the leading distribution channel for butter and spreads over the forecast period, these products will continue to benefit from the expansion of modern grocery retailers throughout the country. Hypermarkets and supermarkets are expected to gain share at the expense of traditional grocery retailers.

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait remains the leading player

Centrale Laitière de Mahdia Vitalait remained the leading player in butter and spreads in 2018 thanks to its offer of high quality brands. The company has also developed a strong distribution network over many years, which covers all channels.

Domestic players dominate butter and spreads in Tunisia

Butter and spreads is a category with a longstanding presence in Tunisia. It is dominated by domestic companies, which lead both margarine and spreads and butter.

No new product launches expected over the forecast period

Manufacturer activities over the forecast period are expected to include efforts to minimise costs as much as possible in order to make products more affordable, while also aiming to maintain quality. The economic situation in Tunisia remains unstable and thus does not support the introduction of new products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Tunisia?
What are the major brands in Tunisia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Tunisia - Category analysis

HEADLINES

PROSPECTS

Improvements in product quality and distribution help to support sales

Tunisians expected to increasingly purchase margarine due to an ongoing rise in inflation

Modern grocery retailers account for a growing share of sales

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait remains the leading player

Domestic players dominate butter and spreads in Tunisia

No new product launches expected over the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Positive development of key categories boosts packaged food performance

Rising middle class strengthens demand for economy and standard products

Domestic players continue to lead packaged food in 2018

No significant changes in packaged food distribution witnessed in 2018

Outlook for packaged food in Tunisia remains favourable

FOODSERVICE

Sales to Foodservice

Drop in consumer purchasing power tempers growth in packaged food volume sales to foodservice
Challenging trading conditions fuel trading down trend among foodservice operators
Local companies remain the leading foodservice suppliers in 2018

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improvements in product quality and distribution help to support sales

Tunisians expected to increasingly purchase margarine due to an ongoing rise in inflation

Modern grocery retailers account for a growing share of sales

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait remains the leading player

Domestic players dominate butter and spreads in Tunisia

No new product launches expected over the forecast period

Overview

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Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Tunisia - Category analysis

HEADLINES

PROSPECTS

Improvements in product quality and distribution help to support sales

Tunisians expected to increasingly purchase margarine due to an ongoing rise in inflation

Modern grocery retailers account for a growing share of sales

COMPETITIVE LANDSCAPE

Centrale Laitière de Mahdia Vitalait remains the leading player

Domestic players dominate butter and spreads in Tunisia

No new product launches expected over the forecast period

CATEGORY DATA

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Positive development of key categories boosts packaged food performance

Rising middle class strengthens demand for economy and standard products

Domestic players continue to lead packaged food in 2018

No significant changes in packaged food distribution witnessed in 2018

Outlook for packaged food in Tunisia remains favourable

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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