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Country Report

Butter and Margarine in

Butter and Spreads in Norway

20 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trend drives demand for mixed spreads

The health and wellness trend continued to influence the development of butter and spreads in 2018. Plant- and butter-based spreads were popular throughout the review period in Norway.

Record temperatures during the spring of 2018 risk another butter crisis

In late 2011, Norway experienced an acute shortage of butter and sharp price increases across the country. The event was dubbed the “Norwegian butter crisis” and was caused by heavy rains during the summer and strong domestic demand prior to Christmas.

Wider assortment of butter drives growth

Despite a strong health and wellness trend, butter continued to display stable volume sales growth in 2018. Whilst butter is a mature category with an firm position in Norwegians’ daily diet, the introduction of organic, locally sourced and healthier variants has boosted the category.

COMPETITIVE LANDSCAPE

Competitive landscape remains highly consolidated

Two domestic giants, Mills and Tine, including its subsidiary Fjordland, continued to dominate butter and spreads in 2018. The oligopolistic butter and spreads landscape is a result of the former dairy monopoly Tine dominating butter with its Tine butter products and its butter and rapeseed oil brand Bremykt, along with Mills, comprising a very wide margarine and spreads portfolio, including the brands Melange, Soft Flora, Vita and Olivero.

Private label penetration in butter and spreads remains minimal

Whilst private label penetration has gained ground in terms of value share in many dairy categories, its impact in butter and margarine was limited during the review period. All of the three major private label players, Norgesgruppen, Coop Norge Handel and Rema 1000, have a select number of butter and spread products.

Orkla expands its newly acquired Danish brand Naturli’ in Norway

In 2017, the Norwegian packaged food giant, Orkla, acquired the Danish organic and vegetarian business SR Foods, and with it its well-known Naturli’ brand. In 2018, the organic brand was introduced to the Norwegian market, with a spread based on rapeseed oil, coconut oil, shea oil and almond butter being one of the first products announced.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Norway?
What are the major brands in Norway?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Norway - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend drives demand for mixed spreads

Record temperatures during the spring of 2018 risk another butter crisis

Wider assortment of butter drives growth

COMPETITIVE LANDSCAPE

Competitive landscape remains highly consolidated

Private label penetration in butter and spreads remains minimal

Orkla expands its newly acquired Danish brand Naturli’ in Norway

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

High-quality, ethical and locally sourced ingredients important topics for foodservice operators
Strong interplay between retail and foodservice
Food waste is gradually becoming an issue within foodservice

Consumer Foodservice

Health and wellness accelerate the redefinition of foodservice
New social habits benefit certain foodservice channels
Independents perform on par with chained operators

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trend drives demand for mixed spreads

Record temperatures during the spring of 2018 risk another butter crisis

Wider assortment of butter drives growth

COMPETITIVE LANDSCAPE

Competitive landscape remains highly consolidated

Private label penetration in butter and spreads remains minimal

Orkla expands its newly acquired Danish brand Naturli’ in Norway

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Norway - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend drives demand for mixed spreads

Record temperatures during the spring of 2018 risk another butter crisis

Wider assortment of butter drives growth

COMPETITIVE LANDSCAPE

Competitive landscape remains highly consolidated

Private label penetration in butter and spreads remains minimal

Orkla expands its newly acquired Danish brand Naturli’ in Norway

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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