Lingering effects from the pandemic and the resumption of cross-border trade will continue to have impacts on butter and spreads over the forecast period, restricting stronger growth. Cross-border trade with Sweden is set to resume to near pre-pandemic levels during 2022, but this has been a gradual process through the year, as the beginning of the year was still characterised by restrictions and minimal travel.
Taking inspiration from recent launches such as Berit Smøremyk and Go Vegan Plantebasert Margarin, producers are likely to expand their offerings of non-dairy options and vegan positioning strategies, to cater to consumers’ growing interest in plant-based eating. Organic products are set to be another, somewhat less pronounced, trend moving forwards, with companies such as Rørosmeieriet AS leading the way for organic products across dairy, including butter.
Accelerated greatly by the event of the pandemic, e-commerce is set to be a fast-growing channel in butter and spreads over the forecast period, in line with the overall development of online grocery shopping in Norway. The largest online grocery retailers, Oda and Norgesgruppen, typically carry a similar range of butter and spreads as the largest brick-and-mortar grocery chains.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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