Country Report

Butter and Margarine in

Butter and Spreads in Norway

20 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Health and wellness trend drives demand for mixed spreads

The health and wellness trend continued to influence the development of butter and spreads in 2018. Plant- and butter-based spreads were popular throughout the review period in Norway.

Record temperatures during the spring of 2018 risk another butter crisis

In late 2011, Norway experienced an acute shortage of butter and sharp price increases across the country. The event was dubbed the “Norwegian butter crisis” and was caused by heavy rains during the summer and strong domestic demand prior to Christmas.

Wider assortment of butter drives growth

Despite a strong health and wellness trend, butter continued to display stable volume sales growth in 2018. Whilst butter is a mature category with an firm position in Norwegians’ daily diet, the introduction of organic, locally sourced and healthier variants has boosted the category.

COMPETITIVE LANDSCAPE

Competitive landscape remains highly consolidated

Two domestic giants, Mills and Tine, including its subsidiary Fjordland, continued to dominate butter and spreads in 2018. The oligopolistic butter and spreads landscape is a result of the former dairy monopoly Tine dominating butter with its Tine butter products and its butter and rapeseed oil brand Bremykt, along with Mills, comprising a very wide margarine and spreads portfolio, including the brands Melange, Soft Flora, Vita and Olivero.

Private label penetration in butter and spreads remains minimal

Whilst private label penetration has gained ground in terms of value share in many dairy categories, its impact in butter and margarine was limited during the review period. All of the three major private label players, Norgesgruppen, Coop Norge Handel and Rema 1000, have a select number of butter and spread products.

Orkla expands its newly acquired Danish brand Naturli’ in Norway

In 2017, the Norwegian packaged food giant, Orkla, acquired the Danish organic and vegetarian business SR Foods, and with it its well-known Naturli’ brand. In 2018, the organic brand was introduced to the Norwegian market, with a spread based on rapeseed oil, coconut oil, shea oil and almond butter being one of the first products announced.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Norway?
What are the major brands in Norway?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

High-quality, ethical and locally sourced ingredients important topics for foodservice operators
Strong interplay between retail and foodservice
Food waste is gradually becoming an issue within foodservice

Consumer Foodservice

Health and wellness accelerate the redefinition of foodservice
New social habits benefit certain foodservice channels
Independents perform on par with chained operators

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Norway

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Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trend drives demand for mixed spreads

Record temperatures during the spring of 2018 risk another butter crisis

Wider assortment of butter drives growth

COMPETITIVE LANDSCAPE

Competitive landscape remains highly consolidated

Private label penetration in butter and spreads remains minimal

Orkla expands its newly acquired Danish brand Naturli’ in Norway

Overview

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Samples

Overview

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Table of Contents

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

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Megatrends

Country Report

Butter and Spreads in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trend drives demand for mixed spreads

Record temperatures during the spring of 2018 risk another butter crisis

Wider assortment of butter drives growth

COMPETITIVE LANDSCAPE

Competitive landscape remains highly consolidated

Private label penetration in butter and spreads remains minimal

Orkla expands its newly acquired Danish brand Naturli’ in Norway

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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