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Learn moreOct 2020
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COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in heightened consumer interest in being healthy (and thus eating healthily) in the medium/long term. The immediate impact was a spike in sales of butter and spreads and other staple foods (pasta, noodles, rice, canned/preserved food, etc.
In 2020, butter records strong current value growth and moderate volume sales despite the ongoing health and wellness trend. Although butter is a mature category with a firm position in the Norwegian daily diet, the introduction of organic, locally sourced, and healthier variants has helped boost sales.
In 2020, the two domestic giants Mills and Tine, including the latter’s subsidiary Fjordland, continues to dominate butter and spreads. Mills owes its dominant position in margarines and spreads largely to the long-standing brands Melange, Soft Flora, and Vita Hjertego’.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Norway with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.