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Country Report

Butter and Margarine in

Butter and Spreads in Norway

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for butter and spreads increases as consumers prepare food at home and e-commerce increases while convenience stores and forecourt retailers take a hit during the pandemic in 2020

COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in heightened consumer interest in being healthy (and thus eating healthily) in the medium/long term. The immediate impact was a spike in sales of butter and spreads and other staple foods (pasta, noodles, rice, canned/preserved food, etc.

Butter remains the largest and best performing category, while value sales continue to be driven by healthier options and mixes in 2020

In 2020, butter records strong current value growth and moderate volume sales despite the ongoing health and wellness trend. Although butter is a mature category with a firm position in the Norwegian daily diet, the introduction of organic, locally sourced, and healthier variants has helped boost sales.

Competitive landscape in butter and spreads remains highly concentrated, while smaller players and private label gains value share in butter and spreads in 2020

In 2020, the two domestic giants Mills and Tine, including the latter’s subsidiary Fjordland, continues to dominate butter and spreads. Mills owes its dominant position in margarines and spreads largely to the long-standing brands Melange, Soft Flora, and Vita Hjertego’.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Norway?
What are the major brands in Norway?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads increases as consumers prepare food at home and e-commerce increases while convenience stores and forecourt retailers take a hit during the pandemic in 2020

Butter remains the largest and best performing category, while value sales continue to be driven by healthier options and mixes in 2020

Competitive landscape in butter and spreads remains highly concentrated, while smaller players and private label gains value share in butter and spreads in 2020

RECOVERY AND OPPORTUNITIES

Although consumers remain price sensitive butter continues to grow over the forecast period

Butter for specific purposes set to rise over the forecast period due to butter being integral to Norwegian food culture

Margarine likely to suffer over the forecast period from a lack of time for baking and consumers preferring healthier edible oils

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures and COVID-19 measures decrease packaged food demands; summer sales better than expected
Strong interplay between retail and foodservice limits COVID-19 damage to major suppliers
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Outlets suffer through temporary closures; independents and chains set to continue to appeal through opposing offerings
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Online ordering and third party delivery companies shake up consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for butter and spreads increases as consumers prepare food at home and e-commerce increases while convenience stores and forecourt retailers take a hit during the pandemic in 2020

Butter remains the largest and best performing category, while value sales continue to be driven by healthier options and mixes in 2020

Competitive landscape in butter and spreads remains highly concentrated, while smaller players and private label gains value share in butter and spreads in 2020

Overview

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Overview

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Table of Contents

Butter and Spreads in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads increases as consumers prepare food at home and e-commerce increases while convenience stores and forecourt retailers take a hit during the pandemic in 2020

Butter remains the largest and best performing category, while value sales continue to be driven by healthier options and mixes in 2020

Competitive landscape in butter and spreads remains highly concentrated, while smaller players and private label gains value share in butter and spreads in 2020

RECOVERY AND OPPORTUNITIES

Although consumers remain price sensitive butter continues to grow over the forecast period

Butter for specific purposes set to rise over the forecast period due to butter being integral to Norwegian food culture

Margarine likely to suffer over the forecast period from a lack of time for baking and consumers preferring healthier edible oils

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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