The COVID-19 pandemic has led to severe economic hardship in Algeria which is expected to continue throughout 2021. Likewise, increasing uncertainty driven by international oil price drops and volatility of the local currency will also have an impact on the product area.
In response to the COVID-19 pandemic, most manufacturers and retailers have witnessed logistic difficulties that have impacted their activities, especially at the beginning of the crisis. However, in 2021, despite ongoing consequences and effects of the pandemic, the offer and demand is expected to be much less disturbed than the previous year as players and retailers are more prepared and adaptable.
Butter and spreads is a high-fragmented competitive landscape, however, Cevital will remain the clear leader in butter and spreads in 2021, largely thanks to its long-standing presence in the market. Indeed, Cevital has been present in Algeria for more than 25 years and benefits from offering the leading brands in cooking fats and margarine and spreads.
Current value and volume growth over the forecast period is projected to be slower than that seen over the review period prior to the COVID-19 pandemic. This can first be explained by the increasing maturity of the product area and secondly the ongoing Algerian economic hardship which has been further worsened as a result of the pandemic.
One of the main factors limiting the growth of butter and spreads will be the health and wellness trend which is gathering pace thanks to the COVID-19 pandemic. As consumers become more health aware, they are likely to focus on reducing their consumption of products with a high saturated fat content, such as butter and spreads.
Although butter and spreads will see slowed current value and volume growth in 2022 and beyond, the product area will continue to perform well overall. This positive performance will be supported by the country’s increasing population, its affordable prices and the importance of butter and spreads in local cuisine.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Butter and Spreads research and analysis database.
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