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Country Report

Butter and Margarine in

Butter and Spreads in Algeria

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter and spreads set to benefit from population growth

Butter and spreads is expected to continue recording healthy gains in Algeria over the forecast period. The category’s growth will be supported by the country’s increasing population, its affordable prices and the importance of butter and spreads in local cuisine.

Growing health awareness expected to impede the growth of butter and spreads

Butter and spreads is, however, expected to see slower retail volume and current value growth over the forecast period when compared to the review period. As consumers become more health aware they are likely to focus on reducing their consumption of products with a high saturated fat content, such as butter and spreads.

Uncertain political and economic situation in Algeria threatens to undermine growth

With the country facing political and economic uncertainty it is expected that Algeria will face a rising rate of inflation over the forecast period thereby driving up the price of butter and spreads. Furthermore, with incomes under pressure and rising unemployment households are likely to become increasingly budget conscious and as such may be forced to reduce their spending, including on butter and spreads.

COMPETITIVE LANDSCAPE

Cevital increases its lead with wide portfolio of quality brands

Cevital remained the clear leader in butter and spreads in 2019, largely thanks to its long-standing presence in the market. Indeed, Cevital has been present in Algeria for more than 25 years and benefits from offering the leading brands in cooking fats and margarine and spreads.

Import restrictions impact smaller players but category remains fragmented

Aside from Cevital, the competitive landscape in butter and spreads remained very fragmented in 2019 with competition intensifying, although there were no significant changes in the rankings. However, the share of “others” continued to decline due to the growing restrictions on imports, which is being driven by the ongoing economic hardship in Algeria.

Affordable prices key to demand, with disposable incomes under pressure

Domestic economy brands continued to lead butter and spreads in Algeria in 2019. Economy brands comprise the core business for all of the leading players due to these accounting for the largest share of their sales.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Algeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Algeria?
What are the major brands in Algeria?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Algeria - Category analysis

HEADLINES

PROSPECTS

Butter and spreads set to benefit from population growth

Growing health awareness expected to impede the growth of butter and spreads

Uncertain political and economic situation in Algeria threatens to undermine growth

COMPETITIVE LANDSCAPE

Cevital increases its lead with wide portfolio of quality brands

Import restrictions impact smaller players but category remains fragmented

Affordable prices key to demand, with disposable incomes under pressure

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Algeria - Industry Overview

EXECUTIVE SUMMARY

Low disposable income levels threaten packaged food

Demand for quick, convenient meals boosts value sales for packaged goods

The ban on imports is positive news for domestic players

Independent small grocers are the leading distribution channel, benefiting from an extensive presence in Algeria

Demographic trends will drive growth in packaged food consumption over the forecast period

FOODSERVICE

Sales to Foodservice

Packaged food volume sales to foodservice will increase as busy consumers eat out more often

A rise in chained players will boost value sales

Foodservice volume sales are set to remain low despite an increase in consumers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Algeria

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Executive Summary

New Report Guarantee

PROSPECTS

Butter and spreads set to benefit from population growth

Growing health awareness expected to impede the growth of butter and spreads

Uncertain political and economic situation in Algeria threatens to undermine growth

COMPETITIVE LANDSCAPE

Cevital increases its lead with wide portfolio of quality brands

Import restrictions impact smaller players but category remains fragmented

Affordable prices key to demand, with disposable incomes under pressure

Overview

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Overview

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Table of Contents

Butter and Spreads in Algeria - Category analysis

HEADLINES

PROSPECTS

Butter and spreads set to benefit from population growth

Growing health awareness expected to impede the growth of butter and spreads

Uncertain political and economic situation in Algeria threatens to undermine growth

COMPETITIVE LANDSCAPE

Cevital increases its lead with wide portfolio of quality brands

Import restrictions impact smaller players but category remains fragmented

Affordable prices key to demand, with disposable incomes under pressure

CATEGORY DATA

Packaged Food in Algeria - Industry Overview

EXECUTIVE SUMMARY

Low disposable income levels threaten packaged food

Demand for quick, convenient meals boosts value sales for packaged goods

The ban on imports is positive news for domestic players

Independent small grocers are the leading distribution channel, benefiting from an extensive presence in Algeria

Demographic trends will drive growth in packaged food consumption over the forecast period

FOODSERVICE

Sales to Foodservice

Packaged food volume sales to foodservice will increase as busy consumers eat out more often

A rise in chained players will boost value sales

Foodservice volume sales are set to remain low despite an increase in consumers

Category Data

MARKET DATA

SOURCES

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