Butter will be one of the best performing dairy products over the forecast period, in terms of constant value growth. While margarine is often replaced by olive oil, butter is not substituted to the same extent and increasing interest in Western cuisine will lead to sustained demand for butter.
While the outlook for butter is very positive, margarine will register a decline in constant value and volume sales over the forecast period. Margarines is perceived as unhealthy due to its hydrogenated fats and consumers opt for olive instead.
The increasing health awareness of Moroccan consumers is expected to drive new healthier product developments in butter and spreads, as companies focus on satisfying the needs of this growing consumer group. Despite intensified efforts on the part of players to respond to and benefit from health and wellness trends, and regardless of the growing healthy eating habits amongst many Moroccan consumers, fortified/functional (FF) and reduced-fat butter and spreads will remain relatively niche in Morocco in the near forecast period.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!