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Country Report

Butter and Margarine in

Butter and Spreads in Morocco

21 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The improving image of butter and spreads benefits sales

Although butter and other spreads have been linked to obesity which, in turn, can be the cause of many other hazardous health conditions such as heart disease and diabetes, local and international players in butter and spreads have done a tremendous job to change the common consensus among Moroccan consumers. The launches of many products rich in omega-3 or with 0% fat have helped improve the image of butter and other spreads in Morocco, especially as the products have new packaging and are advertised heavily in media as being very healthy.

Advertising campaigns remain the best strategy to drive sales

Advertising is still the most successful strategy which helps to educate local consumers about the benefits of cooking with butter and other spreads. Many television campaigns have been launched by all major companies in butter and spreads, notably Margafrique SA, Copralim SA and Stock Pralim Maroc.

Butter remains a staple ingredient in Morocco

As the Moroccan population continues to grow over the forecast period and as manufacturers compete on offering affordable prices, butter and spreads is expected to increase in popularity and remain among the main components of the local diet. Many Moroccan dishes use butter and margarine among the main ingredients, especially when it comes to cooking cakes and pastries.

COMPETITIVE LANDSCAPE

Copralim SA continues to lead butter and spreads

Thanks to its Président brand, Copralim SA continued to lead butter and spreads in Morocco in 2018. The brand is very popular and distributed through various channels all across the country.

Local players lead butter and spreads

Copralim SA, Stock Pralim Maroc, and Margafrique SA remained the top three players in butter and spreads in Morocco in 2018. This is mainly thanks to their strong presence across butter and spreads.

The rise of substitutes may affect sales

The health and wellness trend is expected to have an impact on sales of butter and spreads, especially as many people are becoming more health-conscious, using extra virgin olive oil and other healthy vegan oils which are rich in omega-3 and have 0% cholesterol. These growing substitutes may impact sales of butter and other spreads, as they are healthier, cheaper, and also highly accessible as they are also distributed through various channels and advertised heavily on television and via social media.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Morocco?
What are the major brands in Morocco?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Morocco - Category analysis

HEADLINES

PROSPECTS

The improving image of butter and spreads benefits sales

Advertising campaigns remain the best strategy to drive sales

Butter remains a staple ingredient in Morocco

COMPETITIVE LANDSCAPE

Copralim SA continues to lead butter and spreads

Local players lead butter and spreads

The rise of substitutes may affect sales

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018

Strong growth compared to review period

International companies continue to dominate

Modern retailers gain sales share

Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice

Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits

Consumer Foodservice

Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The improving image of butter and spreads benefits sales

Advertising campaigns remain the best strategy to drive sales

Butter remains a staple ingredient in Morocco

COMPETITIVE LANDSCAPE

Copralim SA continues to lead butter and spreads

Local players lead butter and spreads

The rise of substitutes may affect sales

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Morocco - Category analysis

HEADLINES

PROSPECTS

The improving image of butter and spreads benefits sales

Advertising campaigns remain the best strategy to drive sales

Butter remains a staple ingredient in Morocco

COMPETITIVE LANDSCAPE

Copralim SA continues to lead butter and spreads

Local players lead butter and spreads

The rise of substitutes may affect sales

CATEGORY DATA

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018

Strong growth compared to review period

International companies continue to dominate

Modern retailers gain sales share

Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

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