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Country Report

Butter and Margarine in

Butter and Spreads in Morocco

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads will still attract new players in 2020, though it will be nearing maturity

While butter and spreads will be nearing maturity in 2020, it will still attract the attention of new players and provide room for existing players to extend their product portfolio. A number of companies are investing in butter, such as Fromagerie Bel which launched Jibal Beurre.

Successful efforts to improve the image of butter and spreads will improve prospects in 2020

Current retail value sales of butter and spreads will see strong growth in Morocco in 2020, with butter growth having a slight edge over that of margarine and spreads. Butter is a particularly important ingredient for Moroccans, who use it in cooking, baking and with snacks.

Copralim and other domestic players will benefit from local knowledge and popularity in 2020

The domestic player Copralim with its Président brand will continue to hold the leading current retail value share within butter and spreads in Morocco in 2020. The brand is distributed throughout the country, mainly in hypermarkets and supermarkets, and has a reputation for its high quality and for being used by chefs.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Morocco?
What are the major brands in Morocco?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads will still attract new players in 2020, though it will be nearing maturity

Successful efforts to improve the image of butter and spreads will improve prospects in 2020

Copralim and other domestic players will benefit from local knowledge and popularity in 2020

RECOVERY AND OPPORTUNITIES

Increasing health awareness will drive new product developments into the forecast period

Margarine and spreads will remain highly fragmented into the forecast period, with little meaningful competition

Price-related boycott will encourage government price monitoring over the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures of foodservice establishments in early-2020 negatively impacts on sales of packaged food
More Moroccans eat outside of the home, boosting foodservice sales of packaged food such as table sauces
Growth in limited-service restaurants drives sales of packaged food to foodservice

Consumer Foodservice

Despite a hiatus in 2020, development continues to support growth of consumer foodservice in Morocco
Food delivery platforms and social media influencers take on crucial roles in a competitive arena
Independent operators benefit from knowledge of local preferences, favourable pricing and consumer loyalty

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads will still attract new players in 2020, though it will be nearing maturity

Successful efforts to improve the image of butter and spreads will improve prospects in 2020

Copralim and other domestic players will benefit from local knowledge and popularity in 2020

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads will still attract new players in 2020, though it will be nearing maturity

Successful efforts to improve the image of butter and spreads will improve prospects in 2020

Copralim and other domestic players will benefit from local knowledge and popularity in 2020

RECOVERY AND OPPORTUNITIES

Increasing health awareness will drive new product developments into the forecast period

Margarine and spreads will remain highly fragmented into the forecast period, with little meaningful competition

Price-related boycott will encourage government price monitoring over the forecast period

CATEGORY DATA

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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