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While butter and spreads will be nearing maturity in 2020, it will still attract the attention of new players and provide room for existing players to extend their product portfolio. A number of companies are investing in butter, such as Fromagerie Bel which launched Jibal Beurre.
Current retail value sales of butter and spreads will see strong growth in Morocco in 2020, with butter growth having a slight edge over that of margarine and spreads. Butter is a particularly important ingredient for Moroccans, who use it in cooking, baking and with snacks.
The domestic player Copralim with its Président brand will continue to hold the leading current retail value share within butter and spreads in Morocco in 2020. The brand is distributed throughout the country, mainly in hypermarkets and supermarkets, and has a reputation for its high quality and for being used by chefs.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Morocco with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.