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Learn moreOct 2020
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The forced closure of all non-essential stores from mid-March meant players in butter in particular had no choice but to pivot away from foodservice towards retail to avoid big losses in 2020. Luckily, since baking and cooking became key lifestyle trends in Austria during periods of quarantine, butter manufacturers were able to shift their supply chain to retail and capitalise upon heightened demand.
Since Upfield Holdings spun off from Unilever in 2018 it has continued to maintain its position as the number one player in butter and spreads by leveraging well-known brands with high levels of consumer trust like Rama, Becel, Thea and Lätta. Many consumers in Austria associate some of these highly visible, international brands with their childhood and remain loyal to them every breakfast.
Savencia Fromage has in recent years relaunched its spreads brand Brunch as an alternative to butter. This is part of a drive by companies to meet the need for reduced-fat butter-like alternatives.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.