After another year of minor retail volume decline in 2023, butter and spreads is expected to see a consistent stable growth performance in both retail volume and current value terms over the forecast period. Butter and cooking fats are predicted to record the weakest performances, with negligible negative retail volume CAGRs expected over the forecast period.
In line with the health and wellness and sustainability trends, the move towards plant-based margarine and spreads is predicted to remain strong over the forecast period. The demand for and interest in vegan margarine is expected to increase in line with the overall rise in demand for plant-based dairy products in general.
Within butter, private label is set to continue to account for the highest share of value sales in the forecast period. With the average unit price of butter rocketing, consumers are likely to be attracted to the lower average unit price of private label variants.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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