Competitive Landscape
Berglandmilch and Upfield Strengthen Their Hold
Butter and spreads in Austria is concentrated, with the top three companies, Berglandmilch GmbH, Upfield Austria GmbH and Hofer KG, are projected to hold a combined 55% value share in 2026. Berglandmilch, in particular, has strengthened its position, increasing its share from 16% in 2021 to 19% in 2026, reflecting a clear shift towards greater concentration over the five-year period.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Austria?
- Which are the leading brands in Butter and Spreads in Austria?
- How are products distributed in Butter and Spreads in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Austria - Category analysis
Key Data Insights
Butter and Spreads Summary
Butter Prices Drive Promotions as Consumers Prioritise Value
Traditional Preferences Strengthen Butter's Lead
Promotional Activity Boosts Bulk Buying While High Prices Limit Growth
Local Provenance and Functional Benefits Shape Future Demand
Berglandmilch and Upfield Strengthen Their Hold
Discounters Attract Value-Seeking Shoppers as Supermarkets Hold Steady
Cold Chain Limits Online Sales as Consumers Stick to Stores
Dairy Products and Alternatives in Austria - Industry Overview
2026 Developments
Key Data Insights
Schärdinger and Nöm Drive Innovation with Functional Launches
Protein-Rich Dairy and Plant-Based Options Capture Consumer Interest
Demographic Shifts and Economic Context Shape Future Demand
Regional Provenance and Health-Focused Innovation Shape the Future of Austria's Dairy
Sustainability and Health Trends Drive Growth in Plant-Based Dairy
Berglandmilch Sustains Leadership through Innovation and Trust
Salzburgmilch and Pinzgau Milch Combine to Strengthen Local Supply
Discounters Capture Share as Supermarkets Intensify Promotions
Gurkel.At Attracts Online Shoppers with Convenience and Reliability
Wellness-Driven Innovation Reshapes Dairy Products and Alternatives
Schärdinger Protein Cottage Cheese and Nöm Vital + Cholest Shots Highlight Emerging Opportunities
Product Innovation Strengthens Value Growth and Competitive Differentiation
Country Reports Disclaimer
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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