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Country Report

Butter and Margarine in

Butter and Spreads in Austria

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

After the closure of foodservice outlets in lockdown hits sales, quarantine baking trends compensate

The forced closure of all non-essential stores from mid-March meant players in butter in particular had no choice but to pivot away from foodservice towards retail to avoid big losses in 2020. Luckily, since baking and cooking became key lifestyle trends in Austria during periods of quarantine, butter manufacturers were able to shift their supply chain to retail and capitalise upon heightened demand.

Upfield Holdings the leading butter and spreads player, but private label takes the lion’s share with lower unit prices

Since Upfield Holdings spun off from Unilever in 2018 it has continued to maintain its position as the number one player in butter and spreads by leveraging well-known brands with high levels of consumer trust like Rama, Becel, Thea and Lätta. Many consumers in Austria associate some of these highly visible, international brands with their childhood and remain loyal to them every breakfast.

Savencia Fromage looking to appeal to health-conscious butter-lovers and Kerry Gold seeks entry

Savencia Fromage has in recent years relaunched its spreads brand Brunch as an alternative to butter. This is part of a drive by companies to meet the need for reduced-fat butter-like alternatives.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Austria?
What are the major brands in Austria?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

After the closure of foodservice outlets in lockdown hits sales, quarantine baking trends compensate

Upfield Holdings the leading butter and spreads player, but private label takes the lion’s share with lower unit prices

Savencia Fromage looking to appeal to health-conscious butter-lovers and Kerry Gold seeks entry

RECOVERY AND OPPORTUNITIES

Health and wellness trends will lead to stagnating butter sales, but margarine and lower fat alternatives may compensate over the forecast period

Rising unit prices to bolster butter current value sales in the forecast period

Heuwiesenmilchbutter organic butter will continue to be highly valued by local consumers over the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The lockdown causes sales to decline, while ongoing restrictions reduce foodservice orders
Increase in takeaway and delivery services, as foodservice outlets close during lockdown
Retail sales of packaged food are set to compensate for low foodservice figures

Consumer Foodservice

Closures and ongoing regulations restrict sales for consumer foodservice
The impact of COVID-19 on tourism dampens sales for consumer foodservice
COVID-19 impacts consumer foodservice sales at Christmas, as restrictions remain in place

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

After the closure of foodservice outlets in lockdown hits sales, quarantine baking trends compensate

Upfield Holdings the leading butter and spreads player, but private label takes the lion’s share with lower unit prices

Savencia Fromage looking to appeal to health-conscious butter-lovers and Kerry Gold seeks entry

Overview

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Overview

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Table of Contents

Butter and Spreads in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

After the closure of foodservice outlets in lockdown hits sales, quarantine baking trends compensate

Upfield Holdings the leading butter and spreads player, but private label takes the lion’s share with lower unit prices

Savencia Fromage looking to appeal to health-conscious butter-lovers and Kerry Gold seeks entry

RECOVERY AND OPPORTUNITIES

Health and wellness trends will lead to stagnating butter sales, but margarine and lower fat alternatives may compensate over the forecast period

Rising unit prices to bolster butter current value sales in the forecast period

Heuwiesenmilchbutter organic butter will continue to be highly valued by local consumers over the forecast period

CATEGORY DATA

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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