Butter is expected to grow and develop at a stable pace with it expected to take further share at the expense of margarine and spreads due to its more natural image and more indulgent taste. Butter and spreads remains seen as an essential item in the shopping baskets of most Swedes and therefore while consumers may switch between the different options overall demand is likely to remain relatively stable.
Aside from the growing variety of plant-based options, product innovation and new product launches within butter and spreads is expected to remain relatively limited compared to other dairy categories. The most popular table option is traditional salted butter with a relatively high butter content and a lower content of rapeseed oil in plastic containers.
The competitive landscape is likely to remain highly consolidated. The Danish-Swedish dairy giant Arla dominates the overall category with a stronghold in butter with its Arla and Bregott brands.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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