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Country Report

Butter and Margarine in

Butter and Spreads in Sweden

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Virus lifts retail sales as consumers stay home and eat

Although Sweden has famously implemented a far lighter response to the pandemic than other countries, the government still recommends that stores should try to maintain social distancing, closed high schools and universities, and suggested that businesses should, where possible, allow their employees work from home. In addition, foodservice saw some restrictions about where customers could eat and on customer numbers.

Health awareness, demand for ‘natural’ products favour and strengthen butter

Butter, the largest part of butter and spreads, is set to generate the strongest growth in 2020. Dietary trends are the main reason for this.

Margarine and spreads benefit from lower prices despite consumer health concerns

Margarine and spreads can deliver significantly better nutritional profiles than butter, especially in terms of reduced fat and salt. They include products that actively reduce cholesterol and are better for heart health.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Sweden?
What are the major brands in Sweden?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Virus lifts retail sales as consumers stay home and eat

Health awareness, demand for ‘natural’ products favour and strengthen butter

Margarine and spreads benefit from lower prices despite consumer health concerns

RECOVERY AND OPPORTUNITIES

Sustainability, science and pricing can help margarine recapture initiative

Plant based trends may inhibit butter, but offer opportunity for meaningful product development

Private label, downturn will impact price development

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice suffers as consumers adhere to government social distancing and crowding measures to limit the spread of COVID-19
Strong omnichannel suppliers are able to offset losses in on-trade sales, while pure foodservice suppliers look to various strategies to cope with the effects of the pandemic
Suppliers cater to the increasing demand for healthier and more ethical and sustainable products to expand their potential customer base

Consumer Foodservice

Online and home delivery services set to continue to add dynamism to consumer foodservice in the forecast period
Prolonged COVID-19-related limitations set to slow recovery, although restrictions on international travel retain a large captive audience for consumer foodservice in and out of holiday periods
Consumer foodservice players look to environmentally-friendly strategies and healthier menus to improve their image in a reduced arena

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Virus lifts retail sales as consumers stay home and eat

Health awareness, demand for ‘natural’ products favour and strengthen butter

Margarine and spreads benefit from lower prices despite consumer health concerns

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Virus lifts retail sales as consumers stay home and eat

Health awareness, demand for ‘natural’ products favour and strengthen butter

Margarine and spreads benefit from lower prices despite consumer health concerns

RECOVERY AND OPPORTUNITIES

Sustainability, science and pricing can help margarine recapture initiative

Plant based trends may inhibit butter, but offer opportunity for meaningful product development

Private label, downturn will impact price development

CATEGORY DATA

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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