The COVID-19 pandemic, related trading restrictions and border closures decimated the local hospitality and foodservice industries over the past two years. New Zealand’s cautious approach to reopening, combined with its major tourist source market, China, persevering with its zero-COVID strategy, has meant that foodservice sales of butter and spreads have yet to return to the pre-COVID-19 level; however, this is expected during the early stages of the forecast period.
Ethical, social and environmental considerations are becoming key factors influencing consumers’ decision-making in New Zealand. Most companies across nearly all industries have begun to actively take steps to reduce their environmental footprint, and consumers are also doing the same.
While high levels of inflation and cost-of-living pressures have cast a spotlight on the price of butter in 2022, the strong performance of brands such as Lewis Road Creamery indicates that strong opportunities still exist for premium butter. While the mass consumption of butter is expected to be hampered by the aforementioned rise of conscious consumerism, the use of artisanal premium butter is expected to gain favour, with grain-fed and organic butters likely to grow in popularity.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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