It is no surprise that sustainability is quickly becoming one of the top drivers of consumer choice, especially amongst younger generations; the demographic whose purchasing power is growing at the fastest rate. For companies, the focus is expected to be on the needs and preferences of younger consumers, as they will be driving growth in the future.
The Warehouse, a retail brand in New Zealand, recently expanded its product offerings to include pantry goods, including its own brand of butter. Given the name Market Kitchen, it is aiming to provide consumers with an affordable alternative to other products in a market where the price of butter has seen significant increases.
Currently, private label is not a real competitor in margarine and spreads, despite leading butter. As margarine is consumed in larger quantities as a spread for bread or similar types of foods compared with butter, consumers have higher expectations when it comes to characteristics such as texture and flavour.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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