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Butter and Spreads in New Zealand

September 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Butter and Margarine industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Butter and Margarine industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Butter and Margarine in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Butter and Margarine in New Zealand?
  • Which are the leading brands in Butter and Margarine in New Zealand?
  • How are products distributed in Butter and Margarine in New Zealand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Butter and Margarine?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Butter and Spreads in New Zealand - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Following upturn in demand in 2020 due to home baking trend, retail volume sales of butter and margarine are set to stagnate in 2021
Environmental concerns encourage move towards carbon-zero certification for Fonterra
Consolidated competitive landscape with butter producers experiencing strongest growth rates

PROSPECTS AND OPPORTUNITIES

Foodservice set to outperform retail over forecast period, although overall volume sales will remain below pre-pandemic levels
Polarising attitudes towards butter prices continue to influence purchasing decisions over early forecast period
Westland to expand production facilities with significant investment to address demand from overseas

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2016-2021 Table 2 Sales of Butter and Spreads by Category: Value 2016-2021 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Butter and Spreads: % Value 2017-2021 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2018-2021 Table 7 Distribution of Butter and Spreads by Format: % Value 2016-2021 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2021-2026 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026

Dairy Products and Alternatives in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 12 Sales of Dairy Products and Alternatives by Category: Value 2016-2021 Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021 Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021 Table 16 Penetration of Private Label by Category: % Value 2016-2021 Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021 Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026 Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Butter and Margarine research and analysis database.

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