The forecast period is expected to see butter and spreads register merely moderate sales growth in volume and value terms as high unit price growth and pressure on household incomes, both caused by high inflation, are set to put pressure on demand. Rising manufacturing costs determined by the high price of energy, fuel and various raw materials are the main reason for price inflation in the category and this is likely to discourage consumers from spending money on the butter and spreads at a time when purchasing power is falling due to increases in wages and salaries not keeping pace with the rising cost of utilities and food.
Rising consumer concern over the negative health implications of fatty food in general and, in particular, products that contain trans fats is expected to put pressure on demand for margarine and spreads over the forecast period. Towards the end of the review period, the spotlight fell on the role played by trans fatty acids in contributing to a variety of long-term health issues, including cardiovascular disease, with trans fats increasingly considered as inherently harmful for human health.
The popularity of butter is expected to remain high among the population of Romania during the forecast period and this is largely linked to the long tradition of butter consumption in the country and high domestic production volumes. Indeed, the supply of butter in Romania is dominated by international players with domestic operations, many of which have over time acquired local dairy producers and their domestic brands.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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