Butter and spreads is slated for negative volume growth over the forecast period, while value growth rates are set to be considerably slower than was registered in the category over the review period. As with many categories of packaged food in Bosnia and Herzegovina, demand for butter and spreads is expected to come under extreme pressure due to negative demographic trends, specifically the country’s low birth rate and high rates of emigration among working-age adults.
Butter is set to outperform margarine and spreads and cooking fats over the forecast period as consumers are expected to become increasingly interested in butter as a tasty and natural product that has numerous applications and uses, with butter set to increasingly replace margarine in the shopping baskets of local consumers. While spreads is expected to continue attracting the attention of higher numbers of consumers, the positive sales growth expected in this category is unlikely to compensate for the anticipated decline in consumer interest in the leading margarine brands.
Cooking fats is slated for further negative sales growth over the forecast period, with the same issues that have negatively impacted consumer sentiment towards margarine expected to apply to cooking fats also. Specifically, many people regard cooking fats as unhealthy, with butter widely seen as a healthier, tastier and more convenient option.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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