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Country Report

Butter and Margarine in

Butter and Spreads in Bosnia and Herzegovina

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers abandon margarine and spreads in favour of healthier alternatives

Margarine and spreads saw retail volume and current value sales decline for a third consecutive year in 2019. The category’s negative showing was partly the result of saturation, but also reflected the growing preference for higher quality and healthier alternatives among consumers in Bosnia-Herzegovina.

Use of butter as a cooking ingredient continues to increase

Butter was the only category within butter and spreads to post growth in retail volume and current value sales in 2019. The increasing use of butter in cooking helped to sustain demand, as did the growing perception of this product type as being both healthier and of higher quality than margarine and spreads.

Modern grocery retailers gain ground thanks to widening presence

While independent small grocers remained the leading distribution channel for butter and spreads in 2019, its value share continued to decline due to the advance of modern channels such as supermarkets, hypermarkets and convenience stores. This was in keeping with the wider trend towards modernisation in the retailing landscape of Bosnia-Herzegovina, which looks set to persist over the forecast period.

COMPETITIVE LANDSCAPE

Zvijezda launches healthier variant of flagship brand Margo

Zvijezda remained the clear leader in butter and spreads in value terms in 2019 with a broad portfolio that includes well-established brands such as Margo, Dobro Jutro and Biljni Mrs. However, its overall value share declined from 2018, continuing the downward trend observed over the latter half of the review period.

Meggle is the main beneficiary of rising butter consumption

Second-ranked Meggle doo registered the fastest current value sales growth and the largest overall value share gain of any player in butter and spreads in 2019. As the clear leader in butter, the company was best positioned to capitalise on increasing consumer interest in this category.

Unilever’s Rama brand continues to lose ground to cheaper competitors

Higher-priced brands that are not as widely distributed as competitors continued to be worst affected as consumers migrated away from margarine and spreads in 2019. One of the best examples was Unilever’s Rama, which posted a decline in current value sales and saw its value share in the category shrink, maintaining the negative trend observed throughout the review period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Bosnia and Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Bosnia and Herzegovina - Category analysis

HEADLINES

PROSPECTS

Consumers abandon margarine and spreads in favour of healthier alternatives

Use of butter as a cooking ingredient continues to increase

Modern grocery retailers gain ground thanks to widening presence

COMPETITIVE LANDSCAPE

Zvijezda launches healthier variant of flagship brand Margo

Meggle is the main beneficiary of rising butter consumption

Unilever’s Rama brand continues to lose ground to cheaper competitors

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Bosnia and Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support improved performance by packaged food

Health, convenience and quality are focal points for innovation

Regional and domestic companies continue to lead a fragmented market

Supermarkets and hypermarkets continue to gain ground on traditional channels

Economic growth will continue to drive market expansion

FOODSERVICE

Sales to Foodservice

Economic development underpins robust growth in packaged food volume sales to foodservice operators
Ledo and Megamix continue to rank among the top foodservice suppliers
Changing consumer preferences set to boost foodservice volume sales in several categories

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Bosnia and Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers abandon margarine and spreads in favour of healthier alternatives

Use of butter as a cooking ingredient continues to increase

Modern grocery retailers gain ground thanks to widening presence

COMPETITIVE LANDSCAPE

Zvijezda launches healthier variant of flagship brand Margo

Meggle is the main beneficiary of rising butter consumption

Unilever’s Rama brand continues to lose ground to cheaper competitors

Overview

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Overview

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Table of Contents

Butter and Spreads in Bosnia and Herzegovina - Category analysis

HEADLINES

PROSPECTS

Consumers abandon margarine and spreads in favour of healthier alternatives

Use of butter as a cooking ingredient continues to increase

Modern grocery retailers gain ground thanks to widening presence

COMPETITIVE LANDSCAPE

Zvijezda launches healthier variant of flagship brand Margo

Meggle is the main beneficiary of rising butter consumption

Unilever’s Rama brand continues to lose ground to cheaper competitors

CATEGORY DATA

Packaged Food in Bosnia and Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support improved performance by packaged food

Health, convenience and quality are focal points for innovation

Regional and domestic companies continue to lead a fragmented market

Supermarkets and hypermarkets continue to gain ground on traditional channels

Economic growth will continue to drive market expansion

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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