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Learn moreOct 2020
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Current value sales of butter and spreads were not markedly affected by COVID-19 during 2020. The supply chain was not disrupted, no significant product shortages were reported by retailers, and price increases during the year were modest.
Zvijezda doo maintains a significant lead in butter and spreads due to the strength of its Margo, Dobro Jutro, Zvijezda, and Dijamant brands in margarine and spreads. These brands are well regarded by value-conscious consumers, many of whom purchase them instead of butter.
Meggle GmbH, which will rank second in butter and spreads in 2020, saw steady growth in its share over the review period. Its eponymous Meggle is the leading brand of butter in Bosnia and Herzegovina, leaving Meggle GmbH best positioned to capitalise on increasing consumer interest in butter.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
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