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Country Report

Butter and Margarine in

Butter and Spreads in Portugal

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for butter and spreads likely to increase in 2020 as more consumers expand their home-cooking habits under lockdown

The COVID-19 crisis is anticipated to drive sustained growth for butter and spreads in 2020 as lockdown restrictions confine people to their homes and consumers increase baking and cooking at home. Although stockpiling did not have a big effect at the beginning of the pandemic, throughout the lockdown period and beyond, Portuguese consumers are spending more time cooking at home which increases demand for butter, margarine and spreads as they are vital ingredients for cooking and baking.

Upfield expected to retain lead in 2020 despite continuing to lose value share

Upfield Portugal Unipessoal Lda is expected to retain its lead of butter and spreads in 2020 although it continues to lose value share, due to its dominance and reliance on the largest underperforming category of margarine and spreads. Despite this, the company continues to invest in a wide brand portfolio offering leading brands Planta and Becel, as well as Vaqueiro and Flora.

Small players and private label expected to increase shares in 2020

Competition is expected to continue intensifying within butter in 2020, as there is strong potential for growth moving forward. As a result, an increasing number of smaller brands are entering the category and recording strong current value growth.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Portugal?
What are the major brands in Portugal?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads likely to increase in 2020 as more consumers expand their home-cooking habits under lockdown

Upfield expected to retain lead in 2020 despite continuing to lose value share

Small players and private label expected to increase shares in 2020

RECOVERY AND OPPORTUNITIES

Over the forecast period, health and wellness trends are expected to dampen potential for retail volume growth for butter and spreads

Butter is expected to post most dynamic performance over the forecast period due to healthier image

National seal of origin may gain importance over the forecast period in butter and spreads

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Long slow recovery expected for foodservice channels, with up to 50% decline in sector’s total GVA
Technological innovation from Uber Eats creates new “restaurant operating system”
Manufacturers switch from on-trade to off-trade channels to maintain sales of essential shelf stable products

Consumer Foodservice

International cuisine set to be a growing trend in Portugal
Ready meals sees a boost, driven by players adapting their strategies to meet changing consumer demands
Price-to-quality ratio becomes even more important for price-sensitive consumers

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for butter and spreads likely to increase in 2020 as more consumers expand their home-cooking habits under lockdown

Upfield expected to retain lead in 2020 despite continuing to lose value share

Small players and private label expected to increase shares in 2020

Overview

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Overview

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Table of Contents

Butter and Spreads in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads likely to increase in 2020 as more consumers expand their home-cooking habits under lockdown

Upfield expected to retain lead in 2020 despite continuing to lose value share

Small players and private label expected to increase shares in 2020

RECOVERY AND OPPORTUNITIES

Over the forecast period, health and wellness trends are expected to dampen potential for retail volume growth for butter and spreads

Butter is expected to post most dynamic performance over the forecast period due to healthier image

National seal of origin may gain importance over the forecast period in butter and spreads

CATEGORY DATA

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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