Health and wellness trends will likely moderate the growth of butter and spreads over the forecast period, as consumers look for healthier alternatives. Consumers are paying increased attention to the sources of fat, opting for healthier options such as olive oil which is widely used in Mediterranean cuisine and increasingly cannibalising the consumption of cooking fats and margarine and spreads.
Over the forecast period, domestic producers are expected to continue dominating butter due to better knowledge of local consumer preferences. Previously, companies focused on promoting the natural benefits of butter, as seen by the traditional Portuguese brand Primor’s advertising campaign for Primor Sal Marinho (Sea Salt) that capitalised on local consumers’ appreciation of the salted variety.
Even though foodservice establishments operate at full capacity in 2022, consumers have become used to eating meals at home, which has enabled them to plan their disposable income better. Soaring inflation is likely to encourage consumers to continue cooking and eating at home more, even as foodservice establishments have reopened.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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