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The COVID-19 crisis is anticipated to drive sustained growth for butter and spreads in 2020 as lockdown restrictions confine people to their homes and consumers increase baking and cooking at home. Although stockpiling did not have a big effect at the beginning of the pandemic, throughout the lockdown period and beyond, Portuguese consumers are spending more time cooking at home which increases demand for butter, margarine and spreads as they are vital ingredients for cooking and baking.
Upfield Portugal Unipessoal Lda is expected to retain its lead of butter and spreads in 2020 although it continues to lose value share, due to its dominance and reliance on the largest underperforming category of margarine and spreads. Despite this, the company continues to invest in a wide brand portfolio offering leading brands Planta and Becel, as well as Vaqueiro and Flora.
Competition is expected to continue intensifying within butter in 2020, as there is strong potential for growth moving forward. As a result, an increasing number of smaller brands are entering the category and recording strong current value growth.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Portugal with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.