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Country Report

Butter and Margarine in

Butter and Spreads in Poland

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price growth of butter eases, leading to moderate volume growth

Significant increases in the average unit prices of butter in 2017 and 2018 negatively affected butter consumption after steady growth over the early part of the review period. After these increases, it was expected that prices would fall in 2019.

Butter is increasingly regarded as healthier than margarine

Polish consumers are beginning to prefer butter over margarine due to increasing awareness of the harmful fats in margarine in light of the health and wellness trend. In Poland, and indeed in most Eastern European countries, consumers perceive butter as a healthier alternative to margarine, given the general increase in awareness of the importance of a proper diet.

Price rises may remain an issue in butter

Although butter is expected to record moderate growth over the forecast period, average unit prices remain a potential risk to sales. Prices of butter remain speculative in Poland, and could be subject to further spikes going forward, similar to those in 2017, which had a negative effect on sales.

COMPETITIVE LANDSCAPE

Butter and spreads is highly fragmented, with strong regional players

Butter and spreads remained highly fragmented in 2019, with both domestic and foreign companies present. Mergers and acquisitions are rare in the dairy industry in Poland, especially during periods of strong economic growth.

Growth for private label benefits from small local suppliers

Private label has a reasonable share in butter and spreads in Poland, albeit not to the same extent it enjoys in other categories of packaged food. Small local producers of packaged food have found it difficult to compete in branded products with international players due to the economies of scale the multinationals enjoy, and thus began to focus their business models on becoming private label suppliers.

Good potential for international players

Arla Foods and Irish Dairy Board (An Bord Bainne) with its Kerrygold brand are two of the largest foreign players in butter and are able to leverage their worldwide scale and thus are not as affected by the changes in the costs of ingredients as fragmented local players. They therefore have the potential to outperform the latter going forward, especially as the unit prices of their products are similar to those of domestic players, even though foreign brands are predominantly considered as premium, while local products are more in the standard and economy segments.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Poland?
What are the major brands in Poland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Poland - Category analysis

HEADLINES

PROSPECTS

Price growth of butter eases, leading to moderate volume growth

Butter is increasingly regarded as healthier than margarine

Price rises may remain an issue in butter

COMPETITIVE LANDSCAPE

Butter and spreads is highly fragmented, with strong regional players

Growth for private label benefits from small local suppliers

Good potential for international players

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth

Changes in lifestyle determine dynamics

Strong competition between international and local players, as well as private label

Expansion leads discounters to take share from other modern grocery retailers

Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends from retail
Customers value local suppliers and products
Opportunities for sales of ice cream to foodservice

Consumer Foodservice

Rising incomes and changing lifestyles fuel the development of consumer foodservice
New business models are thriving in the country
The use of technology to cut costs and give foodservice players an advantage

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Poland

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Executive Summary

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PROSPECTS

Price growth of butter eases, leading to moderate volume growth

Butter is increasingly regarded as healthier than margarine

Price rises may remain an issue in butter

COMPETITIVE LANDSCAPE

Butter and spreads is highly fragmented, with strong regional players

Growth for private label benefits from small local suppliers

Good potential for international players

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Poland - Category analysis

HEADLINES

PROSPECTS

Price growth of butter eases, leading to moderate volume growth

Butter is increasingly regarded as healthier than margarine

Price rises may remain an issue in butter

COMPETITIVE LANDSCAPE

Butter and spreads is highly fragmented, with strong regional players

Growth for private label benefits from small local suppliers

Good potential for international players

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth

Changes in lifestyle determine dynamics

Strong competition between international and local players, as well as private label

Expansion leads discounters to take share from other modern grocery retailers

Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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