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Country Report

Butter and Margarine in

Butter and Spreads in Poland

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Limited foodservice and greater time spent at home during lockdown results in higher demand for butter and spreads as Poles turn to cooking and baking

With limited foodservice offers and many consumers remaining at home for longer periods of time during the lockdown introduced by the government in response to the emergence of COVID-19, Poles returned to their kitchens to prepare meals from scratch and indulge in baking as a pastime and a source of comfort. This resulted in greater demand for butter and spreads in Q2 2020, improving the performance of all three categories, although margarine and spreads, which is suffering from an increasingly unhealthy image in Poland, as it does in most Eastern European countries, continued to record a decline in retail volume terms due to awareness of the level of harmful fats in these products in light of the health and wellness trend.

In line with increasing demand for butter, local dairy producers strengthen their positions during lockdown

Despite losing value share in 2020, Upfield Polska Sp zoo gained leadership of overall butter and spreads in Poland from ZT Kruszwica SA due to intense competition within the largest category of margarine and spreads, while Upfield also dominates cooking fats. Despite ongoing declining demand for margarine and spreads in Poland, the category experienced a marginal improvement in its performance during the lockdown as consumers turned to longer shelf life products over fears of product shortages in addition to cooking and baking.

Discounters strengthens distribution of butter and spreads aided by expanding network and increasing demand for affordable private label products

Private label continued to gain value share in 2020, driven by demand for butter, as price-sensitive Poles searched for more affordable options during the pandemic. This trend was supported by the strengthening position of discounters as a distribution channel for butter and spreads in Q2, which gained further value share from hypermarkets and supermarkets.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Poland?
What are the major brands in Poland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice and greater time spent at home during lockdown results in higher demand for butter and spreads as Poles turn to cooking and baking

In line with increasing demand for butter, local dairy producers strengthen their positions during lockdown

Discounters strengthens distribution of butter and spreads aided by expanding network and increasing demand for affordable private label products

RECOVERY AND OPPORTUNITIES

Return to normalisation for retail sales of butter and spreads from 2021 in line with predicted stronger demand through foodservice

Stronger demand for butter to continue, driven by clean eating and provenance trends

Margarine and spreads set to continue on declining path although niche areas offer further development potential

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19: Lockdown, losses, liability
Legal environment adding to existing challenges
Slow Recovery

Consumer Foodservice

Consumer foodservice forced to adopt new business models
Support for consumer foodservice pre- and post-lockdown
Economic uncertainty taints growth

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Limited foodservice and greater time spent at home during lockdown results in higher demand for butter and spreads as Poles turn to cooking and baking

In line with increasing demand for butter, local dairy producers strengthen their positions during lockdown

Discounters strengthens distribution of butter and spreads aided by expanding network and increasing demand for affordable private label products

Overview

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Overview

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Table of Contents

Butter and Spreads in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice and greater time spent at home during lockdown results in higher demand for butter and spreads as Poles turn to cooking and baking

In line with increasing demand for butter, local dairy producers strengthen their positions during lockdown

Discounters strengthens distribution of butter and spreads aided by expanding network and increasing demand for affordable private label products

RECOVERY AND OPPORTUNITIES

Return to normalisation for retail sales of butter and spreads from 2021 in line with predicted stronger demand through foodservice

Stronger demand for butter to continue, driven by clean eating and provenance trends

Margarine and spreads set to continue on declining path although niche areas offer further development potential

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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