Due to the excellent quality of butter in Poland and the growing focus on natural products and clean labels it is expected that margarine and spreads will only see moderate growth over the forecast period in retail volume terms as more people switch to butter. Meanwhile, demand for cooking fats will likely continue declining due to the unhealthy image of these products.
Butter and spreads will likely continue to benefit from premiumisation as Polish consumers will likely demand higher-quality butter, with more natural ingredients and local sourcing, as well as a higher fat content. This should be bolstered by the country's ongoing purchasing patriotism following COVID-19, which has been fuelled by Russia’s invasion of Ukraine, as well as the strong position of local butter-processing industry.
Sales of butter and spreads in Poland will likely continue to remain in the hands of domestic companies. Nevertheless, with the financial challenges facing many households, private label butter, margarine and spreads, and cooking fats could stand to gain share over the forecast period.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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