Country Report

Butter and Margarine in

Butter and Spreads in Poland

Aug 2018

US$990

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Executive Summary

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PROSPECTS

Unit prices of butter stabilise

A rapid increase in the average unit price of butter in 2017 and 2018 negatively affected butter consumption. However, although the price grew significantly, the increasing disposable incomes of Polish consumers helped mitigate this and the retail volume decline in each year was not overly great.

Cooking fats and margarine see a poor performance

Neither cooking fats nor margarine and spreads in Poland are expected to shine over the forecast period. Margarine used to be quite popular as it offered additional vitamins and omega-3 fats.

Strong competition posed by alternative products

Volume sales of butter and spreads in Poland will continue to decline, as consumers switch to other spreadable alternatives, such as cheese or nut and seed based spreads, or simply abandon fats altogether. Decreasing bread consumption in Poland will further weaken sales of butter and margarine, as consumers switch to other breakfast meals and quick-to-consume snacks in between meals instead of sandwiches.

COMPETITIVE LANDSCAPE

Multinational companies lead

Butter and spreads in Poland is led by global manufacturers – ZT Kruszwica SA (owned by Bunge Ltd) and Unilever Polska SA. The companies are able to maintain their top positions due to a wide spectrum of established brands (such as Delma, Flora and Rama by Unilever, and Benecol, Manuel, Maslo Roslinne, Optima, Palma and Smakowita by ZT Kruszwica), and a strong presence in the largest areas of butter and margarine.

Butter and spreads lacks innovation

While value sales of butter and spreads were projected to grow in 2018, the rise was not attributed to the emergence of new players or ground-breaking ideas. On the contrary, butter and spreads lacks progress in terms of fresh products, focusing on simplicity and tried-out solutions.

Private label faces challenges to further growth

Private label within butter and spreads in Poland has failed to provide customers with products that are competitive to branded alternatives. The price advantage, the strongest point of private label over branded products in Poland, has lost its impact due to the large overall price increase of butter, which has also impacted private label prices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Poland?
What are the major brands in Poland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends
Customers value local products
Both domestic and international companies present

Consumer Foodservice

Favourable socioeconomic situation fuels the development of consumer foodservice
Government policies threaten foodservice
New business models thrive

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Unit prices of butter stabilise

Cooking fats and margarine see a poor performance

Strong competition posed by alternative products

COMPETITIVE LANDSCAPE

Multinational companies lead

Butter and spreads lacks innovation

Private label faces challenges to further growth

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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Megatrends

Country Report

Butter and Spreads in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Unit prices of butter stabilise

Cooking fats and margarine see a poor performance

Strong competition posed by alternative products

COMPETITIVE LANDSCAPE

Multinational companies lead

Butter and spreads lacks innovation

Private label faces challenges to further growth

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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Recently Viewed

Complete Catalogue

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