Country Report

Butter and Margarine in

Butter and Spreads in Lithuania

21 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Butter continues to recover

Consumers in Lithuania tend to prefer butter to margarine and spreads. This was reflected in the fact that butter was the best performing category in 2018.

Margarine consumption is falling

For years, margarine was the leading spread, dominating volume sales thanks to being marketed as containing less fat. However, things have now changed.

Ghee an emerging product in cooking fats

Ghee, which is 100% milk fat, is a dairy product originating from India. It is mainly used as a cooking fat.

COMPETITIVE LANDSCAPE

Pieno Zvaigzdes remains the leading player

Butter and spreads remained a fairly fragmented category in 2018 thanks to the presence of numerous manufacturers. Manufacturers compete in terms of distribution, quality and price.

Local players dominate

Domestic manufacturers dominated butter and spreads in 2018, benefiting from being well known to local consumers and enjoying their strong support. Indeed, there is a prevailing belief that Lithuanian products are of a better quality than brands from elsewhere, with this enabling domestic companies to slowly but steadily increase their value share.

Private label continues to gain ground in butter and spreads

Over the review period private label offerings became more visible in butter and spreads. This has led to the retailer Maxima, which targets lower-income consumers, being one of the leading five companies in terms of value sales in the category.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Lithuania?
What are the major brands in Lithuania?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Lithuania - Category analysis

HEADLINES

PROSPECTS

Butter continues to recover

Margarine consumption is falling

Ghee an emerging product in cooking fats

COMPETITIVE LANDSCAPE

Pieno Zvaigzdes remains the leading player

Local players dominate

Private label continues to gain ground in butter and spreads

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Global trends and local idiosyncrasies

Demand for convenience and indulgence

Local players lead

Major retail chains lead

Retail volume declines, with the moderate growth in retail value, expected

FOODSERVICE

Foodservice volumes increase due to consumer foodservice growth

Vegan niche to see strong growth

Salary growth creates need for convenience

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter continues to recover

Margarine consumption is falling

Ghee an emerging product in cooking fats

COMPETITIVE LANDSCAPE

Pieno Zvaigzdes remains the leading player

Local players dominate

Private label continues to gain ground in butter and spreads

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Lithuania - Category analysis

HEADLINES

PROSPECTS

Butter continues to recover

Margarine consumption is falling

Ghee an emerging product in cooking fats

COMPETITIVE LANDSCAPE

Pieno Zvaigzdes remains the leading player

Local players dominate

Private label continues to gain ground in butter and spreads

CATEGORY DATA

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Global trends and local idiosyncrasies

Demand for convenience and indulgence

Local players lead

Major retail chains lead

Retail volume declines, with the moderate growth in retail value, expected

FOODSERVICE

Foodservice volumes increase due to consumer foodservice growth

Vegan niche to see strong growth

Salary growth creates need for convenience

Category Data

MARKET DATA

SOURCES

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