Country Report

Butter and Margarine in

Butter and Spreads in Lithuania

Oct 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Margarine and spreads will continues to suffer from unhealthy image in 2020

Demand for margarine and spreads will continue to decline in 2020, as the product is expected to continue to struggle due to its less healthy and more processed reputation compared with butter. Originally, margarine benefited from being marketed as containing less fat but the use of preservatives and additives by some products is likely to continue to push consumers towards brands that have more of a natural positioning in 2020, for which more affluent consumers are willing to pay, despite the much cheaper prices offered by margarine.

High fat content butter and healthy positioning of ghee will continue to attract consumers in 2020

Butter with 82% fat content will remain popular in 2020, while spreads produced from vegetable oil are losing interest. In addition, the demand for high natural fat content in butter is increasing the popularity of ghee, a cooking fat produced with 100% milk fat originating from India.

Butter will recover to record strongest performance, benefiting from natural positioning

Butter will record a positive performance in 2020 with strong retail volume sales. While some consumers previously had doubts over the health and nutritional aspect of butter, education from producers is leading to a greater understanding amongst Lithuanians regarding its more natural and less processed positioning.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Lithuania?
What are the major brands in Lithuania?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Margarine and spreads will continues to suffer from unhealthy image in 2020

High fat content butter and healthy positioning of ghee will continue to attract consumers in 2020

Butter will recover to record strongest performance, benefiting from natural positioning

RECOVERY AND OPPORTUNITIES

Private label butter products will grow in popularity into the forecast period, thanks to price-sensitive consumers

Innovation in butter and spreads may stimulate growth into the forecast period with new product developments

Margarine is expected to shrink into the forecast period, due to negative health image

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales to foodservice set to be hit by falling investment, business closures
Strong performance, opportunity variation by foodservice type
Increasingly sophisticated consumer base offers opportunity for product development

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Margarine and spreads will continues to suffer from unhealthy image in 2020

High fat content butter and healthy positioning of ghee will continue to attract consumers in 2020

Butter will recover to record strongest performance, benefiting from natural positioning

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Margarine and spreads will continues to suffer from unhealthy image in 2020

High fat content butter and healthy positioning of ghee will continue to attract consumers in 2020

Butter will recover to record strongest performance, benefiting from natural positioning

RECOVERY AND OPPORTUNITIES

Private label butter products will grow in popularity into the forecast period, thanks to price-sensitive consumers

Innovation in butter and spreads may stimulate growth into the forecast period with new product developments

Margarine is expected to shrink into the forecast period, due to negative health image

CATEGORY DATA

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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